Facebook - Cracking the Code with Dennis Yu

Dennis Yu gave an enlightening presentation at the annual DMC conference about Facebook and how to crack the code that is Facebook.

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing agency that focuses on providing education to young adults at no cost. Dennis has been featured on CNN, The Wall Street Journal, New York Times, and several other prominent publications. 

In his presentation, Dennis starts out by talking about the ACC Funnel and how people are born to be great sequential storytellers. This is the theme throughout his entire presentation so it is important to understand what the ACC Funnel is.

How A Remarkable Customer Experience Can Be Your Best Marketing [DMC Recap]

Dan Gingiss brings 20 years of experience to his presentation on How A Remarkable Customer Experience Can Be Your Best Marketing. If you adhere to Dan’s expert tips, you’re sure to wrack in some valuable free publicity and develop a voice that will better resonate with your target audience.

Saving Hours with Google Data Studio [DMC Recap]

Jeff Sauer is the Founder of Data-Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and "best of" lists. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.

How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement, with Duane Forrester [DMC Recap]

Duane Forrester gave an insightful presentation at the 2019 DMC conference titled, “How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement.”

Mr. Forrester is the VP of Industry Insights at Yext. And has experience with machine learning from his years working for Bing, Microsoft, Search Engine Land, and more.

So how is machine learning changing the world?

Creating Effective Facebook Funnels with Susan Wenagrad [DMC Recap]

Susan Wenagrad gave an informative talk on Creating Effective Facebook Funnels [What You’re Doing Wrong In The Current Landscape, and How To Shift Your Strategy To Win!] at the Annual DMC Conference.

The Evolution of Location Tracking and How it Works with Drew Breunig [DMC Recap]

The Evolution of Location.

Drew Breunig is the executive vice president at PlaceIQ and has been there for over 7 years. PlaceIQ developed a technology that would accurately represent a consumer's journey in the physical world. With precision and accuracy, their engineers created a cutting edge platform that delivers a unique view of the consumer journey.

Influencer Marketing: The Ugly Truth [DMC Recap]

Scott Paul (CEO of Wooly) and Colby Bauer (Cofounder of Thread Wallets) presented during Utah’s annual Digital Marketing Conference. Attendees from across the U.S. filled the room to learn how influencer marketing has over-promised and under-delivered, and what to do about it.

The Future of Digital Marketing: It’s Not What You Think [DMC Recap]

Neil Patel actively works with both consumers and companies in marketing. Because he has had so much experience seeing both sides of digital marketing, he can offer in-depth insight to everyone and give a full picture of what is happening in the world of digital marketing. He describes the future of digital marketing with five facts.

The Most Valuable Impression on the Web with Cory Henke [DMC Recap]

With over a decade of experience in the digital marketing industry, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert at using social media to scale brands and decrease costs per sale. At the 2019 DMC conference, he gave an in-depth explanation about The Most Valuable Impression on the Web: Instagram Stories. In this presentation, he talked about why every brand should be using Instagram Stories, and how brands can take advantage of the opportunity that exists there.

Everything I Need to Know about Marketing I Learned from Dungeons and Dragons [DMC Recap]

Ian Lurie Founder and former CEO of Portent got up during DMC to talk about “Everything I Know about Marketing I Learned from Dungeons and Dragons.“ He walked the audience through some of the basic rules of Dungeons and Dragons and then connected those rules to basic principles of marketing. Ian touched on 8 different points on what Dungeons and Dragons can teach you about marketing.

Education: An Industry Differentiator That Grows Your Business with Courtney Sembler [DMC Recap]

Courtney Sembler, Manager of Hubspot Academy Education, joined us at the Utah DMC Conference to educate us not only about the importance of educating clients but also how to leverage client education to grow your business.

Courtney started her presentation by sharing a little background on Hubspot Academy and how it came to be. From a humble launch in 2012 to a large network and assortment of certifications, it’s safe to say Hubspot loves education and knows how to educate well.

Maximizing Micro-Moments with Michael Janda [DMC Recap] 

Michael Janda is an experienced agency veteran, who shares systems and strategies to help creative freelancers and agencies run their businesses with confidence and make more money. 

He has written two books: The first, Burn your Portfolio all about how you can thrive as a designer in a workplace environment, and the second, The Psychology of Graphic Design Pricing on how to overcome the pricing confusion to be fairly compensated for your work. 

Michael has recently left his agency to pursue his passion in business coaching and speaking, so he jumped at the chance to speak at the DMC event this August about the importance of micro-moments.

Welcome To The Golden Age of Competitive Research [DMC Recap]

With nearly 15 years of expertise in online advertising via PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and more, Robert Brady is an expert in the digital marketing world. Along with his PPC knowledge, Brady also is proficient in conversion rate optimization (CRO), landing page optimization, marketing strategy and competitive research.

Brady’s PowerPoint focuses and key takeaways:

• Use scripts to pull Auction Insights and process for insights
• Tap into the Bing Competition tab
• Monitor and leverage competitors’ Facebook and LinkedIn Ads
• Get in your competitors’ audiences and funnels

Creating a Culture of Video in Your Organization with Marcus Sheridan [DMC Recap]

If you didn’t get a chance to attend Marcus Sheridan’s lecture at the Utah DMC last Friday, we’ve got you covered! This article will recap everything Marcus went over in his presentation, “How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization.”