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The Utah DMC Blog

January Event Recap with Speaker Duane Forrester from Bing’s Webmaster Tools

If the saying “adapt or die”
with SEO wasn’t already ingrained in my skull, it surely was after hearing
Duane Forrester, the Sr. Product Manager of Bing’s Webmaster Tools, talk about the complexities that derive from Bing’s algorithm and how they determine relevance. While SEO’s typically have their trophy keywords, it doesn’t necessarily mean that the searcher intent of those keywords has anything to do with what your business is about, and this is one of the many things that search engines are trying to figure out. After hearing Duane speak, it’s very clear that SEO goes well beyond keyword research, surface level relevancy and links. But while those aspects of SEO are still a major factor for many searches, it’s smart to start broadening your SEO strategy if you want to be successful in your competitive space.

Topics: News

Wednesday, February 20th - Danny Sullivan of Search Engine Land

Join SLCSEM.org for one of our favorite events of the year! 
@DannySullivan Speaks @SLCSEM February 20, 2013

Widely recognized as the search marketing industry leader, Danny Sullivan is the founding editor of top trade publications Search Engine Land and Marketing Land, Chief Content Officer and co-creator of the educational conference series, Search Marketing Expo.
Sullivan returns to Utah to spend an evening talking to 200+ Internet Marketing professionals. 

Topics: Events events marketing networking events ppc sem seo slc meetups utah