Ginny Marvin joined the SLC|SEM Back to Digital Marketing conference from Third Door Media where she serves as the Associate Editor over paid media coverage. Her presentation was a fascinating overview of the trends that will define the future of SEM and what these changes mean for the marketing community.

![Trends & Changes in 2017 PPC with Ginny Marvin [DMC Recap]](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Laptop%20Work/7K0A9929.jpg)