The Utah DMC Blog

Cookies? Where we're going we won't need cookies!

The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.

Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:

• Why & how we should embrace a privacy-first future.
• How recent changes have impacted attribution & media targeting today.
• A vision for the future and understanding where the Browser wars will take us.

Luciano Pesci, PhD is the Chief Executive Officer of Emperitas which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business.

Beyond Vlookups: The Marketing Data Analytics Stack

Sam Fonoimonana, Chief Analytics Officer at Stoke Analytics, spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data.

In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline -

A Road Map to Analytics Mastery

Annie Cushing is the founder of Annielytics, specializing in web analytics, SEO, PPC, social media, and competitive analytics.

Think Broad. Mine Deep. Explain Simply. Effective Storytelling with Data Analytics

Luciano Pesci is the CEO and founder of Emperitas, a local research and data analytics, firm. He also teaches probability and statistics and economics classes on why businesses fail at the University of Utah where he is also a PhD candidate. Luciano is one smart guy and he knows what he’s talking about when it comes to data.