Cookies? Where we're going we won't need cookies!
The nature of data accessibility is changing. While the machine-learning driven algorithms have never been more powerful, we're losing access to the very data these algorithms need to adapt and optimize media performance. With various legislation being passed both globally, and at the state level, as well as the ongoing browser privacy wars, the future of our data has never been more uncertain.
Simon Poulton, VP, Digital Intelligence at Wpromote, joined us live on November 18th, 2020 to walk us through:
- Why & how we should embrace a privacy-first future.
- How recent changes have impacted attribution & media targeting today.
- A vision for the future and understanding where the Browser wars will take us.