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The Utah DMC Blog

Lifetime Value The Only Metric that Matters - September 2018

Luciano Pesci, PhD is the Chief Executive Officer of Emperitas which spoke on the subject of Lifetime Value the Only Metric that Matters and how it is beneficial to business.

Topics: data analytics

DIY Excel Tools with Amy Bishop [DMC Recap]

Amy Bishop is the owner of Cultavative Marketing, a data-driven digital marketing agency specializing in PPC and content marketing.  Amy begins her presentation by sharing some helpful DIY excel tools that you can begin using today for digital marketers.  She begins her presentation with some helpful excel tools:

Topics: DMC2018

Google's Quality Raters Guidlines & E-A-T with Marie Haynes [DMC Recap]

Marie Haynes relishes knowing and learning how Google operates and how their algorithms work. She has her own consulting company, Marie Haynes Consulting, that is focused primarily on helping websites perform better specifically after Google algorithm updates. For years Marie did solo consulting trying to figure out the puzzle of the Google algorithm and penalties. She analyzes and studies the penalties, algorithms and Google quality raters guidelines thoroughly, and the SEO industry is all the better for it.

Topics: DMC2018

Trends, Issues and New Approaches to Digital Marketing with Mikel X. Chertudi [DMC Recap]

Mikel is the CEO and founder of Strala.  Strala is an innovative data tracking platform that assists in collecting and combining information from multiple data sources.

Topics: DMC2018

How To Do Influencer Marketing To Grow Your Brand with Adam Buchanan [DMC Recap]

With over a decade of social media marketing, public speaking, influencer marketing, and digital marketing management experience under his belt, Adam Buchanan is an expert at creating successful influencer marketing programs. Companies like Columbia Sportswear, Cabela’s, and Experticity have enlisted Buchanan’s help to grow their social marketing strategies. He has also worked with brands like Hydro Flask, OptConnect, PROBAR, and Enso Rings.

Topics: DMC2018

Omni-Channel Analytics: Facebook with JD Prater [DMC Recap]

JD Prater is the Director of Growth at Beautiful.ai. He is a digital media strategist who has an obvious talent for telling stories with data. JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast. So there was no surprise when he was voted among the top 25 most influential PPC experts in 2017.

Topics: DMC2018

When Good PPC Goes Bad with Kirk Williams [DMC Recap]

In this year’s DMC, one of the speakers was Kirk Williams. Kirk is the owner of ZATO and BHive, a husband and a father to 4 children plus 1 on the way, and he lives in Billings, Montana. Kirk’s company, ZATO, is a PPC marketing firm of Google Shopping Experts that specializes in e-commerce PPC. Kirk spoke all about “When Good PPC Goes Bad.”

Topics: DMC2018

Less Programmatic Jargon, More Programmatic Action with Carrie Albright [DMC Recap]

Carrie Albright is the Associate Director of Services at Hanapin Marketing and loves sharing her knowledge of innovative marketing tactics and strategies. She’s worked with a variety of clients and businesses in retail, hospitality, insurance, and airlines. Carrie came to DMC 2018 to share her insights on how to make sense of programmatic marketing.

Topics: DMC2018

PPC Optimization Through Marketing Automation with Heather Cooan [DMC Recap]

As digital marketers, we often hear our clients ask, “How can we get more sales?” The answer to this question is often complicated and involves a lot of moving parts. In her presentation, Heather Cooan explains that there is a “simple” answer to this sales question: marketing automation.  

In Heather's presentation, she mentions that 73% of leads that go to the sales department are not “sales ready,” which results in no sale. Why is this? Heather is convinced it is because businesses are not utilizing marketing automation. They are not nurturing these leads, but rather throwing them all at the wall and seeing what sticks. There is a better way: marketing automation.

Topics: DMC2018

Flip the Funnel with Account Based Marketing - Sangram Vajre [DMC Recap]

The Co-Founder & CMO of Terminus, Sangram Vajre, has quickly built a reputation as one of the leading minds in B2B marketing. In 2018, he was named as one of B2B News Network’s Top 21 B2B influencers to watch. He is the author of “Account-Based Marketing For Dummies” and is the creator of the #FlipMyFunnel philosophy.

Vajre came to the 2018 Utah Digital Marketing Collective to share some brutal truths and key takeaways. Discover the 3 stages of the authenticity curve and how you can flip the funnel for your company.

Topics: DMC2018

SEO in 2018 with Rand Fishkin [DMC Recap]

Rand Fishkin, founder of SparkToro and Co-Founder of SEOmoz, spoke at the 4th Annual Digital Marketing Conference on The Search World SEO in 2018. In his presentation, he talked about what has changed in the way people search the web, how search engines serve results, and the impact that has on marketers.

Rand opened his presentation to talk about the misleading data that marketers (and customers) have run into during searches. Because of this, it is hard to know which data is trustworthy. The key, according to him, is to use a marketing analytics platform, such as Jumpshot, to collect unbiased data (and gain more visibility into what is really going on and where people are performing their searches).

Topics: DMC2018

Making the Switch to Digital – Focused Marketing Approach with Bart Sharp [DMC Recap]

Bart Sharp is the senior vice president of marketing for the Utah Jazz. He oversees the media and promotions, creative services, digital services, customer analytics and research, and the youth program.  

Topics: DMC2018

Search & the Customer Experience with Jim Yu [DMC Recap]

Jim Yu is the founder and CEO of BrightEdge, a global content performance marketing company. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform. This award-winning SEO platform, powered by a sophisticated AI and machine learning engine, is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe.

Topics: DMC2018

10 Conversion-Killing Copy Mistakes (And How to Fix Them) with Joel Klettke [DMC Recap]

Joel Klettke is obsessed with content, and for good reason. He knows that your page content is either what keeps people engaged and active participants with your brand or what sends them away to search elsewhere. His steps on how to stop “killing” your copy will help you write more persuasive and meaningful content that will actually help your readers and convert them into customers.

Topics: DMC2018

Featured Snippets: From Then to Now with Kellie Gibson [DMC Recap]

Kellie Gibson is part of the research team at STAT Search Analytics and has been heavily involved in SERP research for the last three years. She shares her research through her writing and recently joined us for DMC 2018 to reveal her findings regarding featured snippets.

Topics: DMC2018

The Future of Content and How to Prepare for It with Sam Hirbod [DMC Recap]

Sam Hirbod is the Principal Inbound Agency Strategist at Hubspot. He has worked with over a thousand organizations in both the public and private sectors, enabling growth by helping them build actionable goals based on data. A Swedish native, Sam has international experience, having worked jobs in Sweden, Ireland, and the U.S.

In this presentation, he shares his perspective and experience on where content marketing is headed, and how to get ahead of the curve.

Topics: DMC2018

10 Facebook Messenger & Chatbot Marketing Hacks with Larry Kim

Larry Kim is currently the CEO of Mobile Monkey which is a Chatbot building platform for businesses to use and has one million users. In his earlier career, he started Wordstream in 2008 which was acquired by Gannet for $150 million earlier this year.

Topics: DMC2018