Our Guest Presenter: Martha Van Berkel

On September 1, 2021, Utah DMC's live online event featured Martha Van Berkel, co-founder and CEO of Schema App. 

This was Martha's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have her here to present: Why Structured Data Should Be Part of Your SEO and Content

Doc and AJ had a blast on this live broadcast with Martha, and now we are thrilled to share the opportunity for you to learn from her insights via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

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Our Guest Presenter: Damon Burton

Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of SEO National, an international search engine marketing company based here in Salt Lake City, Utah. 

This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing.

Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for Forbes and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly.

Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even download a free copy here.

Doc and AJ had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. Laurel Teuscher from Stryde, shared three steps to do this.

Mason Bentley is a Managing Director for BASE Search Marketing, an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success.

Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?

Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to

Are you Ready for Voice Search?

Purna started out her presentation by recounting a memory in her life when she was in a motorcycle accident. She fell off the motorcycle and badly injured her hands. At this point, it was nearly impossible to use her hands. Using her phone was far too difficult, so instead, she started using the voice command function on her phone. While voice search wasn’t commonly used before the injury, it was a very helpful resource when hands weren’t available. The experience of using voice search on a phone, led Purna to explore the growth and potential of voice search in the future.

With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips.
Kicking off this month’s event was
Brett Stevens, a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation: