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The Utah DMC Blog

New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing with Damon Burton - April 28, 2021 [Event Recap + Replay]

Our Guest Presenter: Damon Burton

Our April 28th, 2021 Utah DMC live online event featured Damon Burton, founder and President of SEO National, an international search engine marketing company based here in Salt Lake City, Utah. 

This was Damon's first time taking the DMC stage as a presenter, and we were thrilled to have him present: New SEO is Old SEO: How to Stop Overthinking Search Engine Marketing.

Since founding his company in 2007, Damon has worked with NBA teams, Inc 5000 companies, as well as Shark Tank featured businesses. Damon writes for Forbes and has been featured in publications including Entrepreneur Magazine, BuzzFeed, and USA Weekly.

Not only does Damon bring an easy-to-follow approach to increasing revenue and online visibility, but he’s also a trusted educator on the subject… In fact, he has literally written the book on how to “Outrank” your competition. His new book Outrank serves as a guide to those who want to dominate Google’s search results without paying for ads. You can even download a free copy here.

Doc and AJ had a blast on this live broadcast with Damon, and now we are thrilled to share the opportunity for you to learn from Damon as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

Topics: Event Recaps seo content marketing

Three Critical Components of Enterprise eCommerce SEO - October 7, 2020 [Event Recap + Replay]

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. Laurel Teuscher from Stryde, shared three steps to do this.

Topics: Event Recaps seo seo tips ecommerce

5 Essential Elements To a Successful Link Building Campaign - June 3, 2020 [Event Recap]

Mason Bentley is a Managing Director for BASE Search Marketing, an agency specializing in white hat link building. Mason has gained most of his expert knowledge through trial and error. He has had a hand in every facet of the link building process and was able to walk us through how he has found the most link building success.

Topics: Event Recaps seo

SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky [DMC Recap]

This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.

Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?

Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well.

Topics: digital marketing utah Event Recaps seo DMC

Finding Wins (Across SEO and PPC) with James Svoboda [DMC Recap]

Topics: ppc seo DMC2017 James Svoboda

Alan Bleisweiss | DMC 2016

SEO Tasking Goals - Where + When to Compromise

Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to

Topics: Event Recaps seo DMC2016

Purna Virji | DMC 2016

Are you Ready for Voice Search?

Purna started out her presentation by recounting a memory in her life when she was in a motorcycle accident. She fell off the motorcycle and badly injured her hands. At this point, it was nearly impossible to use her hands. Using her phone was far too difficult, so instead, she started using the voice command function on her phone. While voice search wasn’t commonly used before the injury, it was a very helpful resource when hands weren’t available. The experience of using voice search on a phone, led Purna to explore the growth and potential of voice search in the future.

Topics: Event Recaps sem seo DMC2016

[Recap] Google AMP & Mobile SEO - October 2016

Topics: seo mobile

SEO, SEM and Social Media Tips: SLC|SEM's September Event Recap

With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips.
Kicking off this month’s event was
Brett Stevens, a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation:

Topics: Blog buzzstream digital marketing utah News online marketing sem seo seo tips slc meetups slc|sem social media social media optimization

Wednesday, February 20th - Danny Sullivan of Search Engine Land

Join SLCSEM.org for one of our favorite events of the year! 
@DannySullivan Speaks @SLCSEM February 20, 2013

Widely recognized as the search marketing industry leader, Danny Sullivan is the founding editor of top trade publications Search Engine Land and Marketing Land, Chief Content Officer and co-creator of the educational conference series, Search Marketing Expo.
Sullivan returns to Utah to spend an evening talking to 200+ Internet Marketing professionals. 

Topics: Events events marketing networking events ppc sem seo slc meetups utah