---
title: Alan Bleisweiss | DMC 2016
description: Alan Bleisweiss tackled the tough subject of prioritizing SEO tasks at DMC. Read on for Alan's tips on tackling tasks generated from an SEO audit and much more!
image: https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Alan%20Bleiweiss.png
---

[![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/)

- [Home](https://www.utahdmc.org)
- [Events](https://www.utahdmc.org/#events) 
    - [New Online Events](https://www.utahdmc.org/online-events)
    - [Code of Conduct](https://www.utahdmc.org/code-of-conduct)
- [About Us](https://www.utahdmc.org/#about)
- [Contact Us](https://www.utahdmc.org/contact-us)
- Slack
- Jobs Board
- Sponsors
- Membership
- [Blog](https://www.utahdmc.org/blog)

# The Utah DMC Blog

## Alan Bleisweiss | DMC 2016

by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jan 31, 2017 8:21:56 AM

| ## ![SLCDMC Alan Bleiweiss.png](https://www.utahdmc.org/hs-fs/hubfs/Blog_Images/SLCDMC%20Alan%20Bleiweiss.png?width=1024&name=SLCDMC%20Alan%20Bleiweiss.png) ## SEO Tasking Goals - Where + When to Compromise |
| --- |

Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to

1. Determine your objectives
2. Evaluate the needs and limitations
3. Determine when and where to compromise.

While determining your objectives, take some time to define what your goals are (i.e. new sales, repeat sales, new visitors, etc). Once those goals are defined, ask what are the goals within each goal? This could include new organic visits, x number of visits by x date, or x additional visits year over year.

Sometimes we get carried away with making sure that we are producing content at a frequent rate, as we believe that we will continue to grow the visibility in our business. Alan stated that we should compromise. Perhaps if we produce less content, but add more quality to each piece, businesses could better benefit.

When seeking growth in business through SEO, goals need to be consistently established and monitored. Think about what tasks need to be performed for each goal and also how realistic your goals are. We should avoid setting goals that we know are unattainable. Ask yourself how difficult your goals are. Consider the manpower needed to reach goals your business sets. Be specific when setting your goals as well. For example, if you want to increase your click rate, think past the percentage you want to reach and identify what pages you want to increase click through rate on, or the time period in which you want to see click through rate increase.

Alan also discussed the benefits of performing audits. When planning your audit, lay out the groundwork for your SEO audits. Identify what data you want to look at and its overarching purpose in the goals you have set. There are numerous tools available tools available to help you with your audit. Identify which tools you will use before you begin your audit. This will help you understand what you will learn from each tool, as opposed to digging around for audit tools that you may not know the purpose of.

When working with SEO, Alan stated that we tend to forget SEO’s role. He says that while SEO is technical, it is still marketing at its core. Always let the core principles of marketing guide your SEO strategies.

Lastly, Alan discussed and provided tips on the role of content in businesses. He asks, what does it mean to write good content? A few simple answers to that question are: answering a question or fulfilling a need. Be sure to use natural language when writing content and try to put yourself in your customer’s shoes.  

With these tips from Alan, we can better create SEO goals that are realistic and that will provide direction in our marketing efforts.

Enjoy the video replay!

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [seo](https://www.utahdmc.org/blog/topic/seo) [DMC2016](https://www.utahdmc.org/blog/topic/dmc2016)

- [Tweet](https://twitter.com/share)

### About Our Blog

This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC.

### Subscribe to the Utah DMC Blog

### Recent Posts

### Posts by Topic

- [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps)
- [Events (40)](https://www.utahdmc.org/blog/topic/events)
- [strategy (24)](https://www.utahdmc.org/blog/topic/strategy)
- [ppc (23)](https://www.utahdmc.org/blog/topic/ppc)
- [DMC (22)](https://www.utahdmc.org/blog/topic/dmc)
- [News (21)](https://www.utahdmc.org/blog/topic/news)
- [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah)
- [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018)
- [Blog (15)](https://www.utahdmc.org/blog/topic/blog)
- [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016)
- [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017)
- [marketing (12)](https://www.utahdmc.org/blog/topic/marketing)
- [seo (11)](https://www.utahdmc.org/blog/topic/seo)
- [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing)
- [social media (9)](https://www.utahdmc.org/blog/topic/social-media)
- [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing)
- [data (6)](https://www.utahdmc.org/blog/topic/data)
- [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing)
- [analytics (5)](https://www.utahdmc.org/blog/topic/analytics)
- [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence)
- [facebook (5)](https://www.utahdmc.org/blog/topic/facebook)
- [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search)
- [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social)
- [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising)
- [Google (4)](https://www.utahdmc.org/blog/topic/google)
- [advertising (4)](https://www.utahdmc.org/blog/topic/advertising)
- [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding)
- [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords)
- [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized)
- [business (3)](https://www.utahdmc.org/blog/topic/business)
- [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce)
- [jobs (3)](https://www.utahdmc.org/blog/topic/jobs)
- [sem (3)](https://www.utahdmc.org/blog/topic/sem)
- [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization)
- [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising)
- [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post)
- [Members (2)](https://www.utahdmc.org/blog/topic/members)
- [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising)
- [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends)
- [Videos (2)](https://www.utahdmc.org/blog/topic/videos)
- [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube)
- [agency (2)](https://www.utahdmc.org/blog/topic/agency)
- [attribution (2)](https://www.utahdmc.org/blog/topic/attribution)
- [automation (2)](https://www.utahdmc.org/blog/topic/automation)
- [content (2)](https://www.utahdmc.org/blog/topic/content)
- [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels)
- [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching)
- [quora (2)](https://www.utahdmc.org/blog/topic/quora)
- [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips)
- [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups)
- [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem)
- [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat)
- [CMO (1)](https://www.utahdmc.org/blog/topic/cmo)
- [CRO (1)](https://www.utahdmc.org/blog/topic/cro)
- [Community (1)](https://www.utahdmc.org/blog/topic/community)
- [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons)
- [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads)
- [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin)
- [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends)
- [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc)
- [Growth (1)](https://www.utahdmc.org/blog/topic/growth)
- [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring)
- [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda)
- [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty)
- [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau)
- [PR (1)](https://www.utahdmc.org/blog/topic/pr)
- [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing)
- [Sales (1)](https://www.utahdmc.org/blog/topic/sales)
- [Survey (1)](https://www.utahdmc.org/blog/topic/survey)
- [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events)
- [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell)
- [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy)
- [branding (1)](https://www.utahdmc.org/blog/topic/branding)
- [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream)
- [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette)
- [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots)
- [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson)
- [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization)
- [crawling (1)](https://www.utahdmc.org/blog/topic/crawling)
- [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience)
- [education (1)](https://www.utahdmc.org/blog/topic/education)
- [events (1)](https://www.utahdmc.org/blog/topic/events-2)
- [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger)
- [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio)
- [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots)
- [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot)
- [impressions (1)](https://www.utahdmc.org/blog/topic/impressions)
- [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing)
- [influencers (1)](https://www.utahdmc.org/blog/topic/influencers)
- [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin)
- [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation)
- [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding)
- [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning)
- [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation)
- [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub)
- [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments)
- [mobile (1)](https://www.utahdmc.org/blog/topic/mobile)
- [networking (1)](https://www.utahdmc.org/blog/topic/networking)
- [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events)
- [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing)
- [reporting (1)](https://www.utahdmc.org/blog/topic/reporting)
- [roi (1)](https://www.utahdmc.org/blog/topic/roi)
- [search (1)](https://www.utahdmc.org/blog/topic/search)
- [social (1)](https://www.utahdmc.org/blog/topic/social)
- [utah (1)](https://www.utahdmc.org/blog/topic/utah)
- [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale)

see all

### Blog Archive

- [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09)
- [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10)
- [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11)
- [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09)
- [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01)
- [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10)
- [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01)
- [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07)
- [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12)
- [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11)
- [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01)
- [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05)
- [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10)
- [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08)
- [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10)
- [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02)
- [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10)
- [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09)
- [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04)
- [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09)
- [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11)
- [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03)
- [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07)
- [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12)
- [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03)
- [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04)
- [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07)
- [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09)
- [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11)
- [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02)
- [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03)
- [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04)
- [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07)
- [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09)
- [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08)
- [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02)
- [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05)
- [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08)
- [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02)
- [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04)
- [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12)
- [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06)
- [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12)
- [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06)
- [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08)
- [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12)
- [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01)
- [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05)
- [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06)
- [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11)
- [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12)
- [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01)
- [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02)
- [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03)
- [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05)
- [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06)
- [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07)
- [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09)
- [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12)
- [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03)
- [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04)
- [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06)
- [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10)
- [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11)
- [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12)
- [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01)
- [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03)
- [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04)
- [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05)
- [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06)
- [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08)
- [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12)
- [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06)
- [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08)
- [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03)
- [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06)
- [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07)
- [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08)
- [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02)
- [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03)
- [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08)
- [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05)
- [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06)
- [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10)

see all

### Contact

**SLC|SEM DBA Utah Digital Marketing Collective**  
Salt Lake City, Utah 

### From Our Blog

### Subscribe to updates

### Connect With Us

<https://www.youtube.com/user/slcsem><http://www.slideshare.net/slcsem><https://www.facebook.com/149767721785484><https://www.instagram.com/theutahdmc><https://www.linkedin.com/company/15598802><https://twitter.com/TheUtahDMC>

© 2026 Utah DMC / SLCSEM

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Bryan Phelps",
    "url" : "https://www.utahdmc.org/blog/author/bryan-phelps"
  },
  "datePublished" : "2017-01-31T15:21:56.000Z",
  "headline" : "Alan Bleisweiss | DMC 2016",
  "image" : [ "https://www.utahdmc.org/hubfs/Blog_Images/SLCDMC%20Alan%20Bleiweiss.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.utahdmc.org/blog/alan-bleisweiss-dmc-2016",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo.png"
    },
    "name" : "Utah Digital Marketing Collective"
  }
}
```