While David Locke isn't your traditional digital marketer, he offered a lively presentation that was definitely an audience favorite. David is the play-by-play radio reporter for the Utah Jazz, as well as the founder of his own daily podcast, Locked On Jazz. In his presentation, he shared how he produces creative content while ignoring the fears of failure. You can have all the tech in the world, but you need content. David is a professional content person that has gone above and beyond his reporting job to create his own fresh content. His job was to call the radio games for the Utah Jazz 90 times a year. His first contract, that was the only thing he did. But in this day and age, he figured it wasn't enough. The core of his digital marketing is his daily podcast. He started off his presentation by saying "I try to fail and fail often." As he put it, if he waited until he know how to use every platform, his opportunity will be gone. He said about his presentation, "Everything I’m going to show you is raw, has mistakes, is showing a mistake, or is showing something else that everyone thinks is a mistake." But in digital marketing, showing up is far more important than a perfectly polished product. In fact, it's the only way to stay relevant. He shared an example of his wife, who enjoys reading food blogs. Every food blog that she reads produces content daily. The ones that don't get left behind. Your content has to be consistent. People need to know what to expect when they go to your site. Here are some of David's insights he shared on creating successful content in a digital age.