The Utah DMC Blog

Our Guest Presenter: Trinity Paulson

On September 8, 2021, Utah DMC's live online event featured Trinity Paulson, then Sr. Account Executive/Hiring Expert, and now (at the time of posting) a Talent Acquisition Specialist, from TEKsystems Digital.

This was Trinity's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have her here to present: Let’s Discuss the Digital Jobs Market

Doc and AJ had a blast on this live broadcast with Trinity, and now we are thrilled to share the opportunity for you to learn from her insights via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A)

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Our Guest Presenter: Dwight W. Holcomb

Here at the Utah Digital Marketing Collective, we strive to educate, engage, and elevate digital marketers wherever they may be located. We have online presentations twice a month to do just that. On August 18, 2021, we had the privilege of learning from Dwight W. Holcomb, the CEO of HC Development.

Dwight is the author of the #1 bestseller The Lean CMO. He’s a member of the Forbes Business Council and the host of the C-Suite Network show SaaS CEO Success TV.

This was Dwight's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have him here to present: The 6 Secrets of Sales and Marketing Innovation for Rapid Growth. Luckily for us, he ended up sharing a lot more than just six secrets. 

Doc and AJ had a blast hosting Dwight on the show. Keep reading for our recap of the event—but be aware that Dwight offered a lot of great content that you can only access by watching the full replay. (Note: This post is a high-level recap. At the end of this post, you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck from the BrightTalk interface.)

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Our Guest Presenter: Christina Garnett

On August 4, 2021, Utah DMC had the pleasure of welcoming Christina Garnett to our online live event. Christina is in charge of Offline Community & Advocacy as senior marketing manager at HubSpot. She joins us with a lot of experience, from being featured in HubSpot courses and ebooks to speaking at national events like Adapted Digital Media Summit and INBOUND19.

This was Christina's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have her here to present: Fostering Connection and Brand Love: Building Communities and Fandoms!

Doc and AJ had a blast on this live broadcast with Christina, and now we are thrilled to share the opportunity for you to learn from her insights via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

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Our Guest Presenter: Elizabeth Harr

Our July 21st, 2021, Utah DMC live online event welcomed Elizabeth Harr, partner at Hinge Marketing. Hinge is a marketing and branding agency that specializes in helping firms refocus, rebrand, and launch new services..

This was Elizabeth's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have her here to present: Marketing Insights from the Fastest-Growing Professional Service Firms!

Doc and AJ had a blast on this live broadcast with Elizabeth, and now we are thrilled to share the opportunity for you to learn from her insights via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

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Our Guest Presenter: Ernie Harker

Our June 23, 2021, Utah DMC's live online event featured Ernie Harker, brand igniter, speaker, and author. He began his career as a digital artist, founded a creative production studio called 8fish, and has had much success in brand development for a variety of clients. One of his most recognizable successes was leading the rebranding of Maverik Country Store into a $3 billion adventure brand.

This was Ernie's first time presenting for the Utah Digital Marketing Collective, and we were thrilled to have him here to present: Ignite Your $Billion Brand!

Doc had the opportunity to go live on this broadcast with Ernie as he shared his extensive branding knowledge with our audience. He discussed brands he’s worked with, as well as the techniques he’s found that work when it comes to building your brand.

Keep reading to catch a recap of the event below. (Note: This post is a high-level recap. At the end of this post, you can watch the entire replay of the event with audience Q&A, as well as download his full presentation deck and Brand Development Workbook from the BrightTalk interface.)

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Our Guest Presenter: Shubu Mitra

Our June 9th, 2021, Utah DMC live online event welcomed Shubu Mitra, COO, and co-founder of MarCaps, based out of Atlanta, Georgia. MarCaps is a new consulting agency made up of five members that bring over 50+ years of marketing experience. 

Prior to MarCaps, Shubu worked for Agile Measurement and managed the online and offline marketing, advertising, and promotion efforts through agile data-driven approaches. Shubu has a background in not only online and offline marketing but also worked in connection effectiveness with Coca-Cola, where he led their global effectiveness efforts for brand marketing.

This is Shubu's first time presenting for Utah DMC, and we were thrilled to have him here to present: Three Things Marketing Organizations Can Do to Drive Growth.

Doc and AJ had a blast on this live broadcast with Shubu, and now we are thrilled to share the opportunity for you to learn from Shubu as well via this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

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Our Guest Presenter: Josh Aston

Our May 26th, 2021 Utah DMC live online event featured Josh Aston and his business partner Jessica Chase.  Josh has nearly 20 years of experience in marketing and has used this experience to launch his own Utah-based programmatic agency, Above The Fold. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800-CONTACTS.

Over the past couple of decades, Josh has managed teams of up to 50 people and been entrusted with marketing budgets of $60M annually. In Josh’s most recent position, he led a digital marketing team that took a company with under $1M in annual revenue to being valued at $1.2B. Josh has a proven skillset that includes creating aggressive digital marketing strategies, content, and channels aimed to increase business development and visibility.

This is his first time presenting for Utah DMC, and we were thrilled to have him here to present: OK. I’m Embarrassed to Ask, but What is Programmatic?

Doc, AJ, and David had a blast on this live broadcast with Josh and Jessica, and now we are thrilled to share the opportunity for you to learn from Josh and Jessica as well, in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Our Guest Presenter: Susan Wenograd

Our May 12th, 2021, Utah DMC live online event featured Susan Wenograd, Director of Paid Media/Acquisition at Nextiva in Richmond, Virginia. Susan has almost 20 years of experience in marketing in-house and with agencies. She is recognized as a leading authority on digital marketing. Her specializations include paid search, paid social, lead generation, and e-commerce.

This is her fifth time presenting for Utah DMC, and we were thrilled to have her back to present: The Tricky & Sometimes Messy World of Digital Agency & Client Relationships.  

Susan has hired, managed, and grown teams, and over the years she has seen common patterns emerge between clients and agencies. During this presentation, she explains that these patterns occur repeatedly, and they often come down to basic elements that go back to the beginning of the agency/client relationship.

Doc and AJ had a blast on this live broadcast with Susan, and now we are thrilled to share the opportunity for you to learn from Susan as well in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Our first speaker was Michael Salamon.

He covered trail assessments and condition surveys or TRACS. Most of his experience is in UX/UI and he partners with wearelousy.com. He came up with his three-step training because he keeps running into the same problem. No one has a post-purchase plan in their customer journey.

Our most recent SLCSEM event was held at the Salt Mine in Sandy, Utah. A collaborative working space for small and big teams alike, it served the perfect setting for the speakers we had in store that evening.