The Digital Advertising Revolution: Optimizing Your AdWords for Maximum Profit
Bjorn Espenes is the CEO and founder of Finch, a PPC bid management software. As such Bjorn’s presentation was about the impact of programmatic advertising on the SEM industry. To illustrate his point, Bjorn talked about how Google Adwords is the world’s largest buying market citing the fact that there are over 3.5 billion searches on Google each day. Furthermore, each search presents the issue of a single buyer and multiple suppliers. In this environment a paid search marketer needs to know which clicks will be profitable to be successful. Enter Finch.