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The Utah DMC Blog

Dan Gingiss | Utah DMC Conference Recap – August 2019

How A Remarkable Customer Experience Can Be Your Best Marketing [DMC Recap]

Dan Gingiss brings 20 years of experience to his presentation on How A Remarkable Customer Experience Can Be Your Best Marketing. If you adhere to Dan’s expert tips, you’re sure to wrack in some valuable free publicity and develop a voice that will better resonate with your target audience.

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC customer experience

Duane Forrester | Utah DMC Conference Recap – August 2019

How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement, with Duane Forrester [DMC Recap]

Duane Forrester gave an insightful presentation at the 2019 DMC conference titled, “How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement.”

Mr. Forrester is the VP of Industry Insights at Yext. And has experience with machine learning from his years working for Bing, Microsoft, Search Engine Land, and more.

So how is machine learning changing the world?

Topics: digital marketing utah Event Recaps strategy artificial intelligence DMC machine learning

How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018

How to Use UX & AI to Improve User Experience

Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.

Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.

Topics: strategy artificial intelligence personal branding

Audience/CRM Targeting and Extending Customer LTV with Aaron Levy [DMC Recap]

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

Topics: artificial intelligence DMC2017 aaron levy advertising

[Recap] Artificial Intelligence & Marketing - November 2016

Our most recent SLCSEM event was held at the Salt Mine in Sandy, Utah. A collaborative working space for small and big teams alike, it served the perfect setting for the speakers we had in store that evening. 

Topics: Event Recaps marketing artificial intelligence