--- title: Welcome to the Utah DMC Blog | artificial intelligence description: artificial intelligence | Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## [Dan Gingiss | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/blog/dan-gingiss-2019-dmc-conference-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 28, 2019 4:00:31 PM [![Dan Gingiss | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-dan-gingess.jpg)](https://www.utahdmc.org/blog/dan-gingiss-2019-dmc-conference-recap) # How A Remarkable Customer Experience Can Be Your Best Marketing \[DMC Recap\] Dan Gingiss brings 20 years of experience to his presentation on How A Remarkable Customer Experience Can Be Your Best Marketing. If you adhere to Dan’s expert tips, you’re sure to wrack in some valuable free publicity and develop a voice that will better resonate with your target audience. [Continue Reading](https://www.utahdmc.org/blog/dan-gingiss-2019-dmc-conference-recap) [0 Comments](https://www.utahdmc.org/blog/dan-gingiss-2019-dmc-conference-recap#comments-listing) Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [strategy](https://www.utahdmc.org/blog/topic/strategy) [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [DMC](https://www.utahdmc.org/blog/topic/dmc) [customer experience](https://www.utahdmc.org/blog/topic/customer-experience) - [Tweet](https://twitter.com/share) ## [Duane Forrester | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/blog/duane-forrester-2019-dmc-conference-recap) by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 28, 2019 3:59:18 PM [![Duane Forrester | Utah DMC Conference Recap – August 2019](https://www.utahdmc.org/hubfs/custom-video-thumbnails/utah-dmc-2019-conference-duane-forrester.jpg)](https://www.utahdmc.org/blog/duane-forrester-2019-dmc-conference-recap) # How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement, with Duane Forrester \[DMC Recap\] Duane Forrester gave an insightful presentation at the 2019 DMC conference titled, “How Machine Learning is Changing the Landscape of Search, Discovery, and Engagement.” Mr. Forrester is the VP of Industry Insights at Yext. And has experience with machine learning from his years working for Bing, Microsoft, Search Engine Land, and more. So how is machine learning changing the world? [Continue Reading](https://www.utahdmc.org/blog/duane-forrester-2019-dmc-conference-recap) [0 Comments](https://www.utahdmc.org/blog/duane-forrester-2019-dmc-conference-recap#comments-listing) Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [strategy](https://www.utahdmc.org/blog/topic/strategy) [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [DMC](https://www.utahdmc.org/blog/topic/dmc) [machine learning](https://www.utahdmc.org/blog/topic/machine-learning) - [Tweet](https://twitter.com/share) ## [How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Apr 23, 2018 9:49:03 AM [![How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018](https://www.utahdmc.org/hubfs/SLCSEM%203.21.18-1.png)](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) # How to Use UX & AI to Improve User Experience Amber Sawaya’s, EVP UX & Product, [Zorroa](https://zorroa.com/), was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions. Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry. [Continue Reading](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand) [0 Comments](https://www.utahdmc.org/blog/improving-user-experience-creating-a-rockstar-brand#comments-listing) Topics: [strategy](https://www.utahdmc.org/blog/topic/strategy) [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [personal branding](https://www.utahdmc.org/blog/topic/personal-branding) - [Tweet](https://twitter.com/share) ## [Audience/CRM Targeting and Extending Customer LTV with Aaron Levy \[DMC Recap\]](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Nov 8, 2017 10:00:00 AM [![Audience/CRM Targeting and Extending Customer LTV with Aaron Levy \[DMC Recap\]](https://www.utahdmc.org/hubfs/DMC%2017/Images/Aaron-Levy.jpg)](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention. [Continue Reading](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy) [0 Comments](https://www.utahdmc.org/blog/audience-targeting-and-extending-customer-ltv-aaron-levy#comments-listing) Topics: [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) [DMC2017](https://www.utahdmc.org/blog/topic/dmc2017) [aaron levy](https://www.utahdmc.org/blog/topic/aaron-levy) [advertising](https://www.utahdmc.org/blog/topic/advertising) - [Tweet](https://twitter.com/share) ## [\[Recap\] Artificial Intelligence & Marketing - November 2016](https://www.utahdmc.org/blog/recap-artificial-intelligence-marketing-november-2016) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Dec 5, 2016 11:18:38 AM [![\[Recap\] Artificial Intelligence & Marketing - November 2016](https://www.utahdmc.org/hubfs/Blog_Images/AI%20and%20marketing%20banner.png)](https://www.utahdmc.org/blog/recap-artificial-intelligence-marketing-november-2016) Our most recent SLCSEM event was held at the Salt Mine in Sandy, Utah. A collaborative working space for small and big teams alike, it served the perfect setting for the speakers we had in store that evening.  [Continue Reading](https://www.utahdmc.org/blog/recap-artificial-intelligence-marketing-november-2016) [0 Comments](https://www.utahdmc.org/blog/recap-artificial-intelligence-marketing-november-2016#comments-listing) Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [marketing](https://www.utahdmc.org/blog/topic/marketing) [artificial intelligence](https://www.utahdmc.org/blog/topic/artificial-intelligence) - [Tweet](https://twitter.com/share) [All Posts](https://www.utahdmc.org/blog/all) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018) - [Blog (15)](https://www.utahdmc.org/blog/topic/blog) - [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016) - [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017) - [marketing (12)](https://www.utahdmc.org/blog/topic/marketing) - [seo (11)](https://www.utahdmc.org/blog/topic/seo) - [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing) - [social media (9)](https://www.utahdmc.org/blog/topic/social-media) - [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing) - [data (6)](https://www.utahdmc.org/blog/topic/data) - [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing) - [analytics (5)](https://www.utahdmc.org/blog/topic/analytics) - [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence) - [facebook (5)](https://www.utahdmc.org/blog/topic/facebook) - [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search) - [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social) - [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising) - [Google (4)](https://www.utahdmc.org/blog/topic/google) - [advertising (4)](https://www.utahdmc.org/blog/topic/advertising) - [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding) - [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords) - [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized) - [business (3)](https://www.utahdmc.org/blog/topic/business) - [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce) - [jobs (3)](https://www.utahdmc.org/blog/topic/jobs) - [sem (3)](https://www.utahdmc.org/blog/topic/sem) - [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization) - [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising) - [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post) - [Members (2)](https://www.utahdmc.org/blog/topic/members) - [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising) - [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends) - [Videos (2)](https://www.utahdmc.org/blog/topic/videos) - [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube) - [agency (2)](https://www.utahdmc.org/blog/topic/agency) - [attribution (2)](https://www.utahdmc.org/blog/topic/attribution) - [automation (2)](https://www.utahdmc.org/blog/topic/automation) - [content (2)](https://www.utahdmc.org/blog/topic/content) - [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels) - [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching) - [quora (2)](https://www.utahdmc.org/blog/topic/quora) - [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips) - [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups) - [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem) - [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat) - [CMO (1)](https://www.utahdmc.org/blog/topic/cmo) - [CRO (1)](https://www.utahdmc.org/blog/topic/cro) - [Community (1)](https://www.utahdmc.org/blog/topic/community) - [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons) - [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads) - [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin) - [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends) - [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc) - [Growth (1)](https://www.utahdmc.org/blog/topic/growth) - [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring) - [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda) - [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty) - [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau) - [PR (1)](https://www.utahdmc.org/blog/topic/pr) - [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing) - [Sales (1)](https://www.utahdmc.org/blog/topic/sales) - [Survey (1)](https://www.utahdmc.org/blog/topic/survey) - [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events) - [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell) - [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy) - [branding (1)](https://www.utahdmc.org/blog/topic/branding) - [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream) - [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette) - [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots) - [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson) - [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - [crawling (1)](https://www.utahdmc.org/blog/topic/crawling) - [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience) - [education (1)](https://www.utahdmc.org/blog/topic/education) - [events (1)](https://www.utahdmc.org/blog/topic/events-2) - [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger) - [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio) - [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots) - [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot) - [impressions (1)](https://www.utahdmc.org/blog/topic/impressions) - [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing) - [influencers (1)](https://www.utahdmc.org/blog/topic/influencers) - [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin) - [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation) - [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding) - [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning) - [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation) - [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub) - [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments) - [mobile (1)](https://www.utahdmc.org/blog/topic/mobile) - [networking (1)](https://www.utahdmc.org/blog/topic/networking) - [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events) - [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing) - [reporting (1)](https://www.utahdmc.org/blog/topic/reporting) - [roi (1)](https://www.utahdmc.org/blog/topic/roi) - [search (1)](https://www.utahdmc.org/blog/topic/search) - [social (1)](https://www.utahdmc.org/blog/topic/social) - [utah (1)](https://www.utahdmc.org/blog/topic/utah) - [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale) see all ### Blog Archive - [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09) - [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10) - [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11) - [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09) - [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01) - [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10) - [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01) - [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07) - [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12) - [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11) - [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01) - [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05) - [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10) - [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08) - [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10) - [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02) - [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10) - [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09) - [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04) - [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09) - [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11) - [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03) - [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07) - [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12) - [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03) - [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04) - [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07) - [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09) - [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11) - [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02) - [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03) - [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04) - [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07) - [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09) - [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08) - [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02) - [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05) - [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08) - [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02) - [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04) - [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12) - [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06) - [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12) - [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06) - [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08) - [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12) - [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01) - [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05) - [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06) - [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11) - [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12) - [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01) - [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02) - [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03) - [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05) - [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06) - [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07) - [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09) - [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12) - [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03) - [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04) - [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06) - [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10) - [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11) - [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12) - [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01) - [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03) - [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04) - [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05) - [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06) - [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08) - [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12) - [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06) - [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08) - [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03) - [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06) - [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07) - [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08) - [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02) - [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03) - [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08) - [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05) - [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06) - [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10) see all ### Contact **SLC|SEM DBA Utah Digital Marketing Collective** Salt Lake City, Utah  ### From Our Blog ### Subscribe to updates ### Connect With Us © 2026 Utah DMC / SLCSEM