On February 22, 2012, SLC|SEM - Utah's professional association for search marketers - will host respected search industry leader Danny Sullivan, Editor-in-Chief of
Search Engine Land, the leading news publication for the search marketing industry.
Danny Sullivan is the leading analyst in the search engine industry, providing insightful commentary and reporting on search engine technology updates and key issues such as online privacy. Sullivan is often interviewed and quoted by major news outlets such as the
Wall Street Journal, New York Times, NPR and
USA Today, among many others, for his extensive knowledge about leading search engines such as Google, Bing and Yahoo, as well as Facebook and Twitter. In his keynote address, Sullivan will speak to the current state of search marketing, focusing on how popular search engine features can affect local / small businesses, to mid-size companies and major brands using search engine marketing (both organic and paid search advertising) to reach online consumers. Local search results, search advertising, social networks and personalized search features are likely to be hot topics of the evening's discussion, as Sullivan will take questions from the audience.