The Utah DMC Blog

October 19th, 2022 was a milestone date for the Utah Digital Marketing Collective.

Not only was it a day when we had yet another great in-person educational event, but it was also our eleventh birthday.

At the beginning of this month's event, I shared the following slides, and I figure it would be quite fitting to share them with everyone here on our blog as well, with some additional context.

Let's dive in...

We kicked off another exciting SEM event this month with an insider’s look into Brand Storytelling. This event featured Cheryl Snapp Conner of SnappConner PR and Ryan Goodwin of LifeVantage, two engaging speakers who left our audience feeling inspired, empowered, and better prepared to tell animated brand stories of their own.

SEM-ers from the Wasatch Front were treated to two fantastic presentations last Wednesday. Keeping with recent trends we were able to snag both a local and a national expert, this time tackling both paid search and social media advertising.

Digital marketers from up and down the Wasatch front dove into the organic side of social media for our latest event, Social Media Selling & ROI featuring Kristy Honsvick of Admin Ease and Gabe Villamizar of HireVue. The event was focused on honing in on the appropriate social platforms for your business or brand as well as leveraging your personal accounts to “sell” on social media.

This month, we had the awesome opportunity learn about the future of paid search from Larry Kim of Wordstream and Robert Brady of Clix Marketing.

Happy Holidays from SLC|SEM! We had a wonderful time celebrating with everyone at our holiday lunch and mixer, hosted at Club at 50 West. We joined with several other Utah marketing groups to network and participate in a food drive for the Utah Food Drive. A special thanks to the following groups for joining us:

This month we got to hear from the #PPCChat experts, who emphasized two areas that we often overlook in our agencies. Melissa Mackey is the Search Supervisor at Gyro, the largest independent B2B agency in the world. She spoke about what your clients want to know about PPC strategy. And Susan Wenograd, who has made a name for herself in the Fortune 500 club, shared what she focuses on with her clients.

We had a great turnout at this month’s SLC|SEM event. It was great to see so many new faces and we’re excited to see the community growing. This month’s event was all about data. We heard from Luciano Pesci of the Utah Community Research Group and Emperitas, as well as Aaron Bird from Bizible. Both Luciano and Aaron gave everyone some great actionable insights into incorporating data into your business model. Here are some of the best highlights from the event.

Thanks to our generous sponsors, this month’s SLC|SEM event was free to members and non-members alike. We enjoyed the opportunity to meet new faces in the digital marketing community. This month’s event featured speakers from Conductor and Logitech and focused on the importance of product ideation. Here are some of the best takeaways from the event.