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The Utah DMC Blog

[Recap] Brand Storytelling - May 2016

We kicked off another exciting SEM event this month with an insider’s look into Brand Storytelling. This event featured Cheryl Snapp Conner of SnappConner PR and Ryan Goodwin of LifeVantage, two engaging speakers who left our audience feeling inspired, empowered, and better prepared to tell animated brand stories of their own.

Topics: Blog Event Recaps branding PR

[Recap] From Search to Social - April 2016

SEM-ers from the Wasatch Front were treated to two fantastic presentations last Wednesday. Keeping with recent trends we were able to snag both a local and a national expert, this time tackling both paid search and social media advertising.

Topics: Blog Event Recaps ppc automation paid search social media advertising

[Recap] Social Media Selling & ROI

Digital marketers from up and down the Wasatch front dove into the organic side of social media for our latest event, Social Media Selling & ROI featuring Kristy Honsvick of Admin Ease and Gabe Villamizar of HireVue. The event was focused on honing in on the appropriate social platforms for your business or brand as well as leveraging your personal accounts to “sell” on social media.

Topics: Blog Event Recaps social media social media optimization

[RECAP] Next Generation of Paid Search

This month, we had the awesome opportunity learn about the future of paid search from Larry Kim of Wordstream and Robert Brady of Clix Marketing.

Topics: Blog Event Recaps

[RECAP] 2015 Holiday Lunch & Mixer

Happy Holidays from SLC|SEM! We had a wonderful time celebrating with everyone at our holiday lunch and mixer, hosted at Club at 50 West. We joined with several other Utah marketing groups to network and participate in a food drive for the Utah Food Drive. A special thanks to the following groups for joining us:

Topics: Blog Event Recaps

[RECAP] #PPCchat Live!

This month we got to hear from the #PPCChat experts, who emphasized two areas that we often overlook in our agencies. Melissa Mackey is the Search Supervisor at Gyro, the largest independent B2B agency in the world. She spoke about what your clients want to know about PPC strategy. And Susan Wenograd, who has made a name for herself in the Fortune 500 club, shared what she focuses on with her clients.

Topics: Blog Event Recaps

[RECAP] Get Ready for the Datapocalypse

We had a great turnout at this month’s SLC|SEM event. It was great to see so many new faces and we’re excited to see the community growing. This month’s event was all about data. We heard from Luciano Pesci of the Utah Community Research Group and Emperitas, as well as Aaron Bird from Bizible. Both Luciano and Aaron gave everyone some great actionable insights into incorporating data into your business model. Here are some of the best highlights from the event.

Topics: Blog Event Recaps

[RECAP] Making Search Demand the Basis for Product Ideation

Thanks to our generous sponsors, this month’s SLC|SEM event was free to members and non-members alike. We enjoyed the opportunity to meet new faces in the digital marketing community. This month’s event featured speakers from Conductor and Logitech and focused on the importance of product ideation. Here are some of the best takeaways from the event.

Topics: Blog Event Recaps

[RECAP] Paid Social Media Strategies That Work

Topics: Blog Event Recaps

[RECAP] Life at 100,000 Feet—Executive Roundtable + Google

A CEO does not become a CEO simply because of their years of experience or career accomplishments. The best executives have developed a mindset that allows them to identify and act upon growth opportunities, all while focusing on people and relationships. This month, SLC|SEM members had an awesome opportunity to hear from top industry leaders. The event started with a presentation by Daniel Wahlen, an account executive for Google’s Performance Marketing division. Following his presentation, five top Utah executives shared their insights in a round table panel.

Topics: Blog Event Recaps