The Utah DMC Blog

Are you searching for ways to bring your marketing efforts to the next level? With Akvile DeFazio’s Funnel-Based Approach with Instagram Stories, your brand can build a relationship with your audience while driving conversions.

Akvile DeFazio, President of AKvertise, makes connections for a living. Akvile is a conversion-driven marketer who specializes in making connections between consumers and brands on Facebook, Instagram, Twitter, LinkedIn, and Pinterest Ads. Akvile had the opportunity to share her expertise with Instagram Story Ads on November 4th, 2020 at an online event for the Utah Digital Marketing Collective.

Dennis Yu is becoming a resident voice on the Utah Digital Marketing Collective scene, and as always, we are lucky to have him present to our attendees.

As the CEO of BlitzMetrics, a digital marketing company which partners with schools to train young adults, Dennis focuses a lot of his time on making connections, learning from the best, and finding ways to be relevant and persuasive to the younger audiences that he works with.

In this session, Making Your Content Go 50 Times Further: How To Repurpose & Amplify Content, Dennis brings along a counterpart: Tristan Parmley. The two share common perspectives and solutions in this organic conversation that actually centers around (surprise, surprise) video content. In this webinar, their passion for video and authentic engagement through content comes through so strong, it's palpable.

An Enterprise eCommerce website is an online store that sells products. The company that runs the website is often a bigger brand name with major brand loyalty, like Nike or Coca-Cola.

Some people think a large number of webpages, usually a thousand or more, means an eCommerce website is at an Enterprise level. However, this form of classification negates the brand recognition and authority that Enterprise websites usually have.

So what’s the best way to tackle these kinds of optimization efforts? Through small, incremental changes. Laurel Teuscher from Stryde, shared three steps to do this.