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The Utah DMC Blog

OK. I’m Embarrassed to Ask, but What is Programmatic? With Josh Aston - May 26, 2021 [Event Recap + Replay]

Our Guest Presenter: Josh Aston

Our May 26th, 2021 Utah DMC live online event featured Josh Aston and his business partner Jessica Chase.  Josh has nearly 20 years of experience in marketing and has used this experience to launch his own Utah-based programmatic agency, Above The Fold. In addition to Above The Fold, Josh currently serves in an advisory CMO role at Blaast and was previously VP of Marketing for Progrexion/Credit.com, Brixio, and 1-800-CONTACTS.

Over the past couple of decades, Josh has managed teams of up to 50 people and been entrusted with marketing budgets of $60M annually. In Josh’s most recent position, he led a digital marketing team that took a company with under $1M in annual revenue to being valued at $1.2B. Josh has a proven skillset that includes creating aggressive digital marketing strategies, content, and channels aimed to increase business development and visibility.

This is his first time presenting for Utah DMC, and we were thrilled to have him here to present: OK. I’m Embarrassed to Ask, but What is Programmatic?

Doc, AJ, and David had a blast on this live broadcast with Josh and Jessica, and now we are thrilled to share the opportunity for you to learn from Josh and Jessica as well, in this recap and event replay. (Note: This post is a high-level recap. At the end of this post you can watch the entire replay of the event with audience Q&A, as well as download her full presentation deck from the BrightTalk interface.)

Topics: Event Recaps marketing ppc paid social Programmatic Display Advertising Display Advertising

Paid Social Ad Creative: How to Drive Conversions Online with Video Ads - September 16, 2020 [Event Recap + Replay]


In our ever-evolving digital world, consumers are inundated with tons of advertisements. How do you stand out from the crowd, especially when you have just a mere three seconds or less to attract and engage?

This is the pivotal question paid social expert Savannah Sanchez dissected during this online Digital Marketing Collective presentation. As both a Facebook Marketing and Snapchat Ad Partner, Savannah shared her knowledge on the creative strategies for putting together social video ads.

Topics: Event Recaps video marketing paid social

Facebook Video Ads & Marketing Mix for High Growth - April 2018

Establishing a Marketing Mix for High Growth Stages

Topics: paid search social media advertising video marketing paid social advertising

Driving Leads & Conversions with Facebook & Instagram - February 2018



Topics: social media social media optimization social media advertising paid social

Benchmark Reports for Paid Media and Facebook with Sahil Jain [DMC Recap]

Sahil Jain is the CEO and co-founder of AdStage which is an all-in-one advertising platform which assists marketers manage, automate, and report the ad campaigns that they are running across various search and social networks through an universal data API.

Topics: Event Recaps DMC2017 paid social