--- title: Garret Stembridge | DMC 2015 description: Garret Stembridge | DMC 2015 image: https://www.utahdmc.org/hubfs/Imported_Blog_Media/Garret-1024x768.jpg --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Garret Stembridge | DMC 2015 by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Sep 15, 2015 1:52:01 PM [![Garret](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/Garret-1024x768.jpg?width=700&height=525&name=Garret-1024x768.jpg)](https://www.slcsem.org/wp-content/uploads/2015/09/Garret.jpg) ## Garret Stembridge **How a Boring Storage Company Made a Viral Video and How You Can Too** Garret Stembridge is the Social Media and Content Marketing Manager at Extra Space Storage. In his presentation, Garret talked about how to make a campaign go viral, as well as the importance of understanding your customer on an emotional level. https://twitter.com/eric\_hoffman/status/639117249983348736 Garret spoke about the challenges they faced in connecting with people emotionally about storage. To help them better understand their customer base, Garret and his team held customer focus groups across the country to better identify with their customers and to learn why they used storage. What they found was that people used storage in hopes of a better future. They also used storage because of their emotional attachment to items. One story he shared was of a young woman who had inherited her grandmother’s piano. She had it in storage for safekeeping until she could afford a bigger home of her own with room for the piano. After holding these focus groups and getting a better feel for their customers, they decided to create a video to connect with first time parents, [10 Things I Wish I Knew Before I Had A Baby](https://www.youtube.com/watch?v=p27Hi8QoHoo) . \[youtube http://www.youtube.com/watch?v=p27Hi8QoHoo\]   Before they launched the video, Garret and his team worked to build hype around the project by sharing a series of helpful blog posts, infographics, and creating social content about favorite baby items which gave them a lot of great engagement prior to the launch. They also ran Facebook and YouTube ads, focused on people in the market for baby items. Their YouTube ads were a great success, as over 55% watched the video. Part of their promotion also included influencer marketing, email marketing, and outreach (outreach was their most successful promotion tactic). Through these efforts, the video was shared on high-ranking sites such as KSL, Huffington Post, Mashable, Buzzfeed. It was also shared by celebrities Ashton Kutcher and George Takei. From this experience, Extra Space Storage learned that an integrated promotion plan is critical to success. Another takeaway was the importance of partnerships. As you build your promotion plan, align yourself with major, relevant partners to maximize the exposure of the video (or other great content) you are plan to share. https://twitter.com/scotthauck/status/639121594183348224 In the end, take time to better connect with customers, find the right concept, build the hype, and distribute, distribute, distribute. You can follow Garret on Twitter at [@GStembridge](https://twitter.com/GStembridge) . Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) - [Tweet](https://twitter.com/share) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018) - [Blog (15)](https://www.utahdmc.org/blog/topic/blog) - [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016) - [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017) - [marketing (12)](https://www.utahdmc.org/blog/topic/marketing) - [seo (11)](https://www.utahdmc.org/blog/topic/seo) - [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing) - [social media (9)](https://www.utahdmc.org/blog/topic/social-media) - [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing) - [data (6)](https://www.utahdmc.org/blog/topic/data) - [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing) - [analytics (5)](https://www.utahdmc.org/blog/topic/analytics) - [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence) - [facebook (5)](https://www.utahdmc.org/blog/topic/facebook) - [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search) - [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social) - [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising) - [Google (4)](https://www.utahdmc.org/blog/topic/google) - [advertising (4)](https://www.utahdmc.org/blog/topic/advertising) - [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding) - [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords) - [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized) - [business (3)](https://www.utahdmc.org/blog/topic/business) - [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce) - [jobs (3)](https://www.utahdmc.org/blog/topic/jobs) - [sem (3)](https://www.utahdmc.org/blog/topic/sem) - [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization) - [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising) - [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post) - [Members (2)](https://www.utahdmc.org/blog/topic/members) - [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising) - [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends) - [Videos (2)](https://www.utahdmc.org/blog/topic/videos) - [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube) - [agency (2)](https://www.utahdmc.org/blog/topic/agency) - [attribution (2)](https://www.utahdmc.org/blog/topic/attribution) - [automation (2)](https://www.utahdmc.org/blog/topic/automation) - [content (2)](https://www.utahdmc.org/blog/topic/content) - [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels) - [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching) - [quora (2)](https://www.utahdmc.org/blog/topic/quora) - [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips) - [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups) - [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem) - [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat) - [CMO (1)](https://www.utahdmc.org/blog/topic/cmo) - [CRO (1)](https://www.utahdmc.org/blog/topic/cro) - [Community (1)](https://www.utahdmc.org/blog/topic/community) - [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons) - [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads) - [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin) - [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends) - [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc) - [Growth (1)](https://www.utahdmc.org/blog/topic/growth) - [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring) - [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda) - [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty) - [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau) - [PR (1)](https://www.utahdmc.org/blog/topic/pr) - [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing) - [Sales (1)](https://www.utahdmc.org/blog/topic/sales) - [Survey (1)](https://www.utahdmc.org/blog/topic/survey) - [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events) - [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell) - [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy) - [branding (1)](https://www.utahdmc.org/blog/topic/branding) - [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream) - [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette) - [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots) - [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson) - [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - [crawling (1)](https://www.utahdmc.org/blog/topic/crawling) - [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience) - [education (1)](https://www.utahdmc.org/blog/topic/education) - [events (1)](https://www.utahdmc.org/blog/topic/events-2) - [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger) - [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio) - [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots) - [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot) - [impressions (1)](https://www.utahdmc.org/blog/topic/impressions) - [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing) - [influencers (1)](https://www.utahdmc.org/blog/topic/influencers) - [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin) - [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation) - [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding) - [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning) - [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation) - [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub) - [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments) - [mobile (1)](https://www.utahdmc.org/blog/topic/mobile) - [networking (1)](https://www.utahdmc.org/blog/topic/networking) - [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events) - [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing) - [reporting (1)](https://www.utahdmc.org/blog/topic/reporting) - [roi (1)](https://www.utahdmc.org/blog/topic/roi) - [search (1)](https://www.utahdmc.org/blog/topic/search) - [social (1)](https://www.utahdmc.org/blog/topic/social) - [utah (1)](https://www.utahdmc.org/blog/topic/utah) - [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale) see all ### Blog Archive - [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09) - [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10) - [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11) - [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09) - [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01) - [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10) - [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01) - [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07) - [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12) - [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11) - [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01) - [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05) - [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10) - [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08) - [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10) - [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02) - [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10) - [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09) - [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04) - [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09) - [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11) - [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03) - [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07) - [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12) - [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03) - [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04) - [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07) - [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09) - [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11) - [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02) - [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03) - [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04) - [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07) - [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09) - [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08) - [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02) - [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05) - [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08) - [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02) - [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04) - [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12) - [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06) - [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12) - [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06) - [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08) - [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12) - [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01) - [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05) - [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06) - [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11) - [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12) - [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01) - [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02) - [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03) - [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05) - [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06) - [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07) - [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09) - [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12) - [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03) - [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04) - [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06) - [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10) - [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11) - [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12) - [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01) - [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03) - [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04) - [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05) - [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06) - [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08) - [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12) - [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06) - [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08) - [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03) - [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06) - [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07) - [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08) - [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02) - [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03) - [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08) - [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05) - [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06) - [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10) see all ### Contact **SLC|SEM DBA Utah Digital Marketing Collective** Salt Lake City, Utah  ### From Our Blog ### Subscribe to updates ### Connect With Us © 2026 Utah DMC / SLCSEM ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Bryan Phelps", "url" : "https://www.utahdmc.org/blog/author/bryan-phelps" }, "datePublished" : "2015-09-15T19:52:01.000Z", "headline" : "Garret Stembridge | DMC 2015", "image" : [ "https://www.utahdmc.org/hubfs/Imported_Blog_Media/Garret-1024x768.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.utahdmc.org/blog/2015/09/garret-stembridge-dmc-2015", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo.png" }, "name" : "Utah Digital Marketing Collective" } } ```