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The Utah DMC Blog

Jordan Kasteler | DMC 2015

Jordan Kasteler is the
Director of SEO at MWI. In his presentation, Jordan talked about pushing your content to the next level, the difference between creating and promoting content, and some of the best ways to share content.
In his presentation, Jordan spoke about the importance of putting equal time into content creation and content promotion. Too many times content creation efforts fall short by not creating an effective distribution plan.
As you develop your strategy for sharing content, it’s important to focus on getting your content in front of influencers. If they enjoy the content, you have a much better chance of them sharing it with their followers. Remember though, when promoting your content, it isn’t about the numbers, it’s about the engagement.
As you look for ways to promote your content, here are some excellent sites worth checking out for engaging with others:
Link Sharing sites:

Niche Link Sharing sites:

Visual Sharing sites:

  • Pinterest (Learn more about marketing on Pinterest here)
  • Instagram


  • Facebook
  • Twitter
  • LinkedIn
  • Google Plus (communities are where the power lies with Google Plus. If you are in the right groups to share your content in, you have a great chance of getting a lot of traffic)

Syndication sites:

  • Buzzfeed
  • Tumblr
  • Medium
  • LinkedIn Pulse

Another thing to remember as you are preparing to share content in these groups,
most people click on a link 2 minutes after it has been shared. For better engagement, Jordan recommended sharing a post on Facebook 5-10 before or after the hour since that is when most people are in between meetings and checking social media.
If done correctly, forums can also be an excellent way to share your content. Find your niche forum and get involved in the communities. As you share content and build your credibility, you can make some great connections there. Newsletters, partnerships, and paid syndication are other avenues worth exploring to share content and boost your SEO.
You can follow Jordan on Twitter at

Topics: Event Recaps Uncategorized