--- title: Cory Henke | Utah DMC Conference Recap – August 2019 description: Learn more about Cory Henke’s DMC presentation, in which he talked about Instagram Stories and how they can help you take your brand to the next level. image: https://www.utahdmc.org/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-cory-henke.jpg --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Cory Henke | Utah DMC Conference Recap – August 2019 by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Sep 28, 2019 3:56:04 PM # The Most Valuable Impression on the Web with Cory Henke \[DMC Recap\] With over a decade of experience in the digital marketing industry, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert at using social media to scale brands and decrease costs per sale. At the 2019 DMC conference, he gave an in-depth explanation about *The Most Valuable Impression on the Web: Instagram Stories*. In this presentation, he talked about *why* every brand should be using Instagram Stories, and *how* brands can take advantage of the opportunity that exists there.   Cory started off his presentation by sharing a quote from Chris Cox, Chief Product Officer of Facebook, “The story format will surpass the feed in 2019 and become the main format of content creation and communication within social media platforms.” He reminded us that the story format has become so popular that all of the big social media platforms, like YouTube and Facebook, are using it. ![cory henke recap image 1](https://www.utahdmc.org/hs-fs/hubfs/cory%20henke%20recap%20image%201.png?width=351&name=cory%20henke%20recap%20image%201.png) So, why are Instagram Stories such an effective way to reach people? Let’s take a look at a couple of statistics. According to research, 90% of smartphone users hold their phones vertically most of the time. Additionally, 83% of mobile users say they don’t turn their phones to watch videos. Basically, people usually don’t turn their phones when they consume video content, and Instagram Stories cater to those people by providing a convenient video experience, Cory explained.  Cory went on to talk about the benefits of advertising through Instagram Stories. Unlike other forms of ads, Instagram gives you the ability to retarget people who have previously swiped on your carousel ads or engaged with your content—people who are interested in and engaging with your brand rather than people who are simply showing specific behaviors. Furthermore, advertisers have a minimum of three engagement points to encourage when using Stories: profile visits, direct messages, and website CTAs. ![cory henke recap image 2](https://www.utahdmc.org/hs-fs/hubfs/cory%20henke%20recap%20image%202.png?width=540&name=cory%20henke%20recap%20image%202.png) After discussing why using Instagram Stories to advertise and engage with your audience can be so beneficial, he shared a quote by Josh Constine of TechCrunch that said, “Advertisers must rethink their message not as a headline, body text, and link, but as a background, overlays, and a feeling that lingers even if viewers don’t click through.” Instagram Stories are extremely effective, Cory noted, because they allow for more of a personal, emotional connection. They give advertisers a more personal way to connect with viewers, which leaves viewers thinking about the content long after they’ve seen it.  Cory shared some notable case studies from three brands he has worked with: Golden Coil, Lou Lou and Company, and Gathre. Through the use of Instagram Stories, each of these three companies saw a notable increase in sales and decrease in cost per sale. ![cory henke recap image 3](https://www.utahdmc.org/hs-fs/hubfs/cory%20henke%20recap%20image%203.png?width=552&name=cory%20henke%20recap%20image%203.png) He then told the crowd that if someone thinks they don’t have enough content to share on their stories, they are wrong. He shared multiple story content types that brands should be using in their social media strategies. These content types included:  - Text-based posts - Live streams - Boomerangs - Super zooms - Rewind videos - Hands-Free videos In closing, Cory shared 5 important points he wanted people to take away from his presentation: 1. Engagement is the new currency.  2. The vertical video format will continue to develop.  3. Organic Social Media is more important than ever before.  4. Organic reach is alive, and the opportunity to take advantage of it exists on a daily basis.  5. Rethink your creative for the impression vs. the click through. Instagram Stories are here to stay, and using them can help you take your brand to the next level. Don’t be afraid to try new things that allow you to connect with your audience on a personal level—your brand will thank you for it.     **[The Most Valuable Impression on the Web (Instagram Stories)](https://www.slideshare.net/slcsem/the-most-valuable-impression-on-the-web-instagram-stories)** from **[Utah Digital Marketing Collective](https://www.slideshare.net/slcsem)** **![utah-dmc-2019-conference-cory-henke](https://www.utahdmc.org/hs-fs/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-cory-henke.jpg?width=4016&name=utah-dmc-2019-conference-cory-henke.jpg)**   Topics: [digital marketing utah](https://www.utahdmc.org/blog/topic/digital-marketing-utah) [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [strategy](https://www.utahdmc.org/blog/topic/strategy) [DMC](https://www.utahdmc.org/blog/topic/dmc) [impressions](https://www.utahdmc.org/blog/topic/impressions) - [Tweet](https://twitter.com/share) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018) - [Blog (15)](https://www.utahdmc.org/blog/topic/blog) - [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016) - [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017) - [marketing (12)](https://www.utahdmc.org/blog/topic/marketing) - [seo (11)](https://www.utahdmc.org/blog/topic/seo) - [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing) - [social media (9)](https://www.utahdmc.org/blog/topic/social-media) - [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing) - [data (6)](https://www.utahdmc.org/blog/topic/data) - [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing) - [analytics (5)](https://www.utahdmc.org/blog/topic/analytics) - [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence) - [facebook (5)](https://www.utahdmc.org/blog/topic/facebook) - [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search) - [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social) - [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising) - [Google (4)](https://www.utahdmc.org/blog/topic/google) - [advertising (4)](https://www.utahdmc.org/blog/topic/advertising) - [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding) - [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords) - [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized) - [business (3)](https://www.utahdmc.org/blog/topic/business) - [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce) - [jobs (3)](https://www.utahdmc.org/blog/topic/jobs) - [sem (3)](https://www.utahdmc.org/blog/topic/sem) - [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization) - [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising) - [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post) - [Members (2)](https://www.utahdmc.org/blog/topic/members) - [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising) - [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends) - [Videos (2)](https://www.utahdmc.org/blog/topic/videos) - [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube) - [agency (2)](https://www.utahdmc.org/blog/topic/agency) - [attribution (2)](https://www.utahdmc.org/blog/topic/attribution) - [automation (2)](https://www.utahdmc.org/blog/topic/automation) - [content (2)](https://www.utahdmc.org/blog/topic/content) - [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels) - [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching) - [quora (2)](https://www.utahdmc.org/blog/topic/quora) - [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips) - [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups) - [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem) - [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat) - [CMO (1)](https://www.utahdmc.org/blog/topic/cmo) - [CRO (1)](https://www.utahdmc.org/blog/topic/cro) - [Community (1)](https://www.utahdmc.org/blog/topic/community) - [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons) - [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads) - [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin) - [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends) - [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc) - [Growth (1)](https://www.utahdmc.org/blog/topic/growth) - [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring) - [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda) - [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty) - [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau) - [PR (1)](https://www.utahdmc.org/blog/topic/pr) - [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing) - [Sales (1)](https://www.utahdmc.org/blog/topic/sales) - [Survey (1)](https://www.utahdmc.org/blog/topic/survey) - [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events) - [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell) - [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy) - [branding (1)](https://www.utahdmc.org/blog/topic/branding) - [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream) - [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette) - [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots) - [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson) - [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - [crawling (1)](https://www.utahdmc.org/blog/topic/crawling) - [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience) - [education (1)](https://www.utahdmc.org/blog/topic/education) - [events (1)](https://www.utahdmc.org/blog/topic/events-2) - [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger) - [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio) - [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots) - [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot) - [impressions (1)](https://www.utahdmc.org/blog/topic/impressions) - [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing) - [influencers (1)](https://www.utahdmc.org/blog/topic/influencers) - [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin) - [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation) - [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding) - [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning) - [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation) - [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub) - [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments) - [mobile (1)](https://www.utahdmc.org/blog/topic/mobile) - [networking (1)](https://www.utahdmc.org/blog/topic/networking) - [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events) - [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing) - [reporting (1)](https://www.utahdmc.org/blog/topic/reporting) - [roi (1)](https://www.utahdmc.org/blog/topic/roi) - [search (1)](https://www.utahdmc.org/blog/topic/search) - [social (1)](https://www.utahdmc.org/blog/topic/social) - [utah (1)](https://www.utahdmc.org/blog/topic/utah) - [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale) see all ### Blog Archive - [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09) - [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10) - [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11) - [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09) - [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01) - [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10) - [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01) - [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07) - [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12) - [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11) - [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01) - [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05) - [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10) - [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08) - [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10) - [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02) - [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10) - [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09) - [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04) - [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09) - [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11) - [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03) - [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07) - [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12) - [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03) - [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04) - [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07) - [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09) - [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11) - [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02) - [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03) - [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04) - [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07) - [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09) - [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08) - [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02) - [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05) - [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08) - [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02) - [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04) - [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12) - [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06) - [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12) - [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06) - [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08) - [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12) - [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01) - [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05) - [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06) - [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11) - [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12) - [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01) - [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02) - [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03) - [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05) - [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06) - [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07) - [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09) - [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12) - [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03) - [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04) - [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06) - [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10) - [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11) - [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12) - [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01) - [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03) - [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04) - [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05) - [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06) - [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08) - [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12) - [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06) - [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08) - [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03) - [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06) - [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07) - [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08) - [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02) - [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03) - [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08) - [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05) - [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06) - [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10) see all ### Contact **SLC|SEM DBA Utah Digital Marketing Collective** Salt Lake City, Utah  ### From Our Blog ### Subscribe to updates ### Connect With Us © 2026 Utah DMC / SLCSEM ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Utah DMC Events", "url" : "https://www.utahdmc.org/blog/author/utah-dmc-events" }, "dateModified" : "2019-09-28T21:56:04.365Z", "datePublished" : "2019-09-28T21:56:04.000Z", "headline" : "Cory Henke | Utah DMC Conference Recap – August 2019", "image" : [ "https://www.utahdmc.org/hubfs/2019%20DMC%20Conference/DMC%202019%20Sessions%20Videos/utah-dmc-2019-conference-cory-henke.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.utahdmc.org/blog/cory-henke-2019-dmc-conference-recap", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo.png" }, "name" : "Utah Digital Marketing Collective" } } ```