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The Utah DMC Blog

Susan Wenograd | Utah DMC Conference Recap – August 2019

Creating Effective Facebook Funnels with Susan Wenagrad [DMC Recap]


Susan Wenagrad gave an informative talk on Creating Effective Facebook Funnels [What You’re Doing Wrong In The Current Landscape, and How To Shift Your Strategy To Win!] at the Annual DMC Conference.


Topics: digital marketing utah Event Recaps strategy DMC facebook funnels

Drew Breunig | Utah DMC Conference Recap – August 2019

The Evolution of Location Tracking and How it Works with Drew Breunig [DMC Recap]


The Evolution of Location.

Drew Breunig is the executive vice president at PlaceIQ and has been there for over 7 years. PlaceIQ developed a technology that would accurately represent a consumer's journey in the physical world. With precision and accuracy, their engineers created a cutting edge platform that delivers a unique view of the consumer journey.


Topics: digital marketing utah Event Recaps strategy DMC facebook funnels

Scott Paul and Colby Bauer | Utah DMC Conference Recap – August 2019

Influencer Marketing: The Ugly Truth [DMC Recap]

Scott Paul (CEO of Wooly) and Colby Bauer (Cofounder of Thread Wallets) presented during Utah’s annual Digital Marketing Conference. Attendees from across the U.S. filled the room to learn how influencer marketing has over-promised and under-delivered, and what to do about it.


Topics: digital marketing utah Event Recaps ppc strategy DMC influencers influencer marketing

Neil Patel | Utah DMC Conference Recap – August 2019

The Future of Digital Marketing: It’s Not What You Think [DMC Recap]

Neil Patel actively works with both consumers and companies in marketing. Because he has had so much experience seeing both sides of digital marketing, he can offer in-depth insight to everyone and give a full picture of what is happening in the world of digital marketing. He describes the future of digital marketing with five facts.


Topics: digital marketing utah Event Recaps ppc strategy DMC digital marketing

Cory Henke | Utah DMC Conference Recap – August 2019

The Most Valuable Impression on the Web with Cory Henke [DMC Recap]


With over a decade of experience in the digital marketing industry, Cory Henke is no stranger to the importance of finding creative strategies for online engagement. He’s an expert at using social media to scale brands and decrease costs per sale. At the 2019 DMC conference, he gave an in-depth explanation about The Most Valuable Impression on the Web: Instagram Stories. In this presentation, he talked about why every brand should be using Instagram Stories, and how brands can take advantage of the opportunity that exists there.


Topics: digital marketing utah Event Recaps strategy DMC impressions

Ian Lurie | Utah DMC Conference Recap – August 2019

Everything I Need to Know about Marketing I Learned from Dungeons and Dragons [DMC Recap]

Ian Lurie Founder and former CEO of Portent got up during DMC to talk about “Everything I Know about Marketing I Learned from Dungeons and Dragons.“ He walked the audience through some of the basic rules of Dungeons and Dragons and then connected those rules to basic principles of marketing. Ian touched on 8 different points on what Dungeons and Dragons can teach you about marketing.


Topics: digital marketing utah Event Recaps strategy DMC Dungeons & Dragons

Courtney Sembler | Utah DMC Conference Recap – August 2019

Education: An Industry Differentiator That Grows Your Business with Courtney Sembler [DMC Recap]

Courtney Sembler, Manager of Hubspot Academy Education, joined us at the Utah DMC Conference to educate us not only about the importance of educating clients but also how to leverage client education to grow your business.

Courtney started her presentation by sharing a little background on Hubspot Academy and how it came to be. From a humble launch in 2012 to a large network and assortment of certifications, it’s safe to say Hubspot loves education and knows how to educate well.

Topics: digital marketing utah Event Recaps strategy DMC education hubspot

Michelle Morgan | Utah DMC 2019 Conference Recap – August 2019

PPC Lead Generation Strategies for Quantity, Quality, and Revenue  - Michelle Morgan [DMC Recap]

At this year’s Digital Marketing Collective Conference in Salt Lake City, Utah, digital minds from all over the greater Salt Lake area convened for another year of hearing from the best in the business of digital marketing, lead generation and ecommerce.

Topics: digital marketing utah Event Recaps ppc strategy DMC lead genereation

Michael Janda | Utah DMC Conference Recap – August 2019

Maximizing Micro-Moments with Michael Janda [DMC Recap] 

Michael Janda is an experienced agency veteran, who shares systems and strategies to help creative freelancers and agencies run their businesses with confidence and make more money. 

He has written two books: The first, Burn your Portfolio all about how you can thrive as a designer in a workplace environment, and the second, The Psychology of Graphic Design Pricing on how to overcome the pricing confusion to be fairly compensated for your work. 

Michael has recently left his agency to pursue his passion in business coaching and speaking, so he jumped at the chance to speak at the DMC event this August about the importance of micro-moments.


Topics: digital marketing utah Event Recaps ppc strategy DMC micro moments

Robert Brady | Utah DMC Conference Recap – August 2019

Welcome To The Golden Age of Competitive Research [DMC Recap]

With nearly 15 years of expertise in online advertising via PPC platforms such as Google Ads, Bing Ads, Facebook Ads, and more, Robert Brady is an expert in the digital marketing world. Along with his PPC knowledge, Brady also is proficient in conversion rate optimization (CRO), landing page optimization, marketing strategy and competitive research.

Brady’s PowerPoint focuses and key takeaways:

  • Use scripts to pull Auction Insights and process for insights
  • Tap into the Bing Competition tab
  • Monitor and leverage competitors’ Facebook and LinkedIn Ads
  • Get in your competitors’ audiences and funnels


Topics: digital marketing utah Event Recaps ppc strategy DMC facebook