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The Utah DMC Blog

Marcus Sheridan | Utah DMC Conference Recap – August 2019

Creating a Culture of Video in Your Organization with Marcus Sheridan [DMC Recap]

If you didn’t get a chance to attend Marcus Sheridan’s lecture at the Utah DMC last Friday, we’ve got you covered! This article will recap everything Marcus went over in his presentation, “How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization.”

Topics: digital marketing utah Event Recaps strategy DMC visual sale content

SEO Night | Utah DMC Recap – July 2019

If you didn’t get a chance to attend SEO Night, you missed out on some great information! We learned some great SEO insights from our guest speakers, Dale Nguyen from Multifuse and Francois Goube, CEO of Oncrawl. Here are some highlights of each presentation.


Topics: digital marketing utah Event Recaps strategy DMC linkbuilding googlebots crawling

How to Use UX & AI to Improve User Experience & 3 Keys to Creating a Rockstar Brand - March 2018

How to Use UX & AI to Improve User Experience

Amber Sawaya’s, EVP UX & Product, Zorroa, was our first speaker of the evening.  Her role allows her to focus on UX combined with information management, artificial intelligence and machine learning. She ran her own consultancy for 10 years and solves complex informational problems by applying design and technology solutions.

Amber Sawaya presented a fascinating view of UX and AI working together to massively reduce worker output in the entertainment industry.

Topics: strategy artificial intelligence personal branding

Cory Edwards | DMC 2016

SLCDMC Cory Edwards.png

How Adobe is Fighting Corporate Disillusionment with Social Media

Cory Edwards is the Director of Social Media and Content at a small company called Adobe. Ever heard of of ‘em? 😉 In all seriousness Cory shared some phenomenal insights into how his team at Adobe is approaching social media and “fighting corporate disillusionment with social media.” His presentation discussed both their internal and external efforts, gave insights into their strategy, and even highlighted specific posts or campaigns they ran.

Topics: Event Recaps social media strategy DMC2016