--- title: Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay] description: Michelle Morgan, from Clix Marketing, shares her top tips & tricks for leveraging Facebook’s algorithm for maximum returns on ad campaigns. Learn more here image: https://www.utahdmc.org/hubfs/Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 \[Event Recap + Replay\] by [Utah DMC Events](https://www.utahdmc.org/blog/author/utah-dmc-events), on Jul 9, 2020 2:13:51 PM This month we had the pleasure of having [**Michelle Morgan**](https://www.linkedin.com/in/michellemsem/), Director of Client Services for [**Clix Marketing**](http://www.clixmarketing.com/), speak to all of us at Utah DMC. Another wonderful virtual event for the record books! Not only is Michelle super talented at ads-based marketing but she was also given the number one spot in the **Top 25 [Most Influential PPC Experts of 2020](https://www.ppchero.com/the-top-25-most-influential-ppc-experts-of-2020) from PPC Hero.** The purpose of Michelle’s webinar was to help attendees better understand how to leverage Facebook’s algorithm for better ad performance. This purpose was definitely achieved with all the great tips and tricks that she was able to provide. ## ![Utah DMC Leveraging the Facebook Algorithm for Better Performance Michelle Morgan](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png?width=714&name=Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png) ## Leveraging the Facebook Algorithm for Better Performance According to Michelle, there are a lot of little tweaks that you can make to get more out of the Facebook algorithm but it can also be very confusing at times. The algorithm is very involved and it’s easy to get lost in the minutiae. While there are a lot of things that go into it, the biggest impactor is campaign segmentation -- how campaigns are structured. Michelle compared the performance of ads on Facebook to spacecraft re-entry to Earth’s atmosphere. If we target ads too broadly, we’ll miss the mark. And if we target ads with too much control, we’ll *still* miss the mark. ![re-Entry Facebook](https://www.utahdmc.org/hs-fs/hubfs/re-Entry%20Facebook.png?width=512&name=re-Entry%20Facebook.png) Typically, ad campaigns are so heavily controlled because that’s what works so well in search. The only problem with this mindset is that it doesn’t work as well with Facebook. As a marketer, you have to find the middle pattern to withstand ‘choking the life-force’ out of the Facebook algorithm. Michelle says that there are three factors for campaign structure: 1. Campaign objectives 2. Budget 3. Target audience size ### **Campaign Objectives Optimization** Facebook gives you these three objectives: awareness, consideration and conversion. In Michelle’s expert opinion, she mentions that conversion campaigns have the most flexibility so you can hit the right metrics that you want. However, be sure that each ad set has an active conversion action as this is what the algorithm will optimize for. Use standard events from Facebook or Custom Conversions and then go the extra mile to use Google Tag Manager and get specific with custom events setup. You can even go as far as creating a custom Facebook script so that you can tie a value to an action. ![Customize the facebook script](https://www.utahdmc.org/hs-fs/hubfs/Customize%20the%20facebook%20script.png?width=577&name=Customize%20the%20facebook%20script.png) Michelle noted that it’s important to think about the different segmentations of people that convert on your site and the actions that they took so that the conversions can focus on those *specific* conversions. Anything you can fire a trigger for in GTM is a great option to test for this. ![Think outside the capsule](https://www.utahdmc.org/hs-fs/hubfs/Think%20outside%20the%20capsule.png?width=512&name=Think%20outside%20the%20capsule.png) You need to make sure you have the right volume and specificity to get real results. Facebook says that it wants brands to have about 50 conversions in a 7-day click window. This can be hard for some accounts because this is on a per ad-set level. If you’re E-commerce and your purchases aren’t that high, maybe shift to conversions for “Add to Cart” and see if that works better instead. It’s all about tweaking what you have to work with what you got. #### **Budgets** Michelle also mentions that consolidating the variety of groups provides a greater ability to get better performance because the ads were in the same space.  She says that “lifetime budgets” seem to be the only way to schedule your ads whereas daily budgets are the only ones she uses -- especially for evergreen campaigns. Facebook says that it will spend your budget across the ad-set each day that is performing the best; however, the performance has been mixed which is why it’s not forced. If you want to test it out, use CBO (campaign objective optimization). It’s also important to let Facebook learn and find good performance with your budget. You can still get some decent performance with a lower budget if you let Facebook’s algorithm learn as it shows your ads. ![Budget Best Practices](https://www.utahdmc.org/hs-fs/hubfs/Budget%20Best%20Practices.png?width=512&name=Budget%20Best%20Practices.png) #### **Target Audience Size** As far as a target audience, Facebook will always go after the lowest hanging fruit first and will then go after harder and harder audiences. Each thing that you do will require smaller amounts of audience. ![Mission Supplies](https://www.utahdmc.org/hs-fs/hubfs/Mission%20Supplies.png?width=512&name=Mission%20Supplies.png) When we narrow our audience, we make it tougher for Facebook. It’s very important to keep track of size and scope using the sidebar as you build audiences. ![Long Term Success](https://www.utahdmc.org/hs-fs/hubfs/Long%20Term%20Success.png?width=512&name=Long%20Term%20Success.png) One of Michelle’s favorite targeting options on Facebook is look-alike audiences. This also allows Facebook a good amount of control that seems to pay off. Try to find people that look like your root/base/seed audience without having to use Facebook targeting. When you use Facebook targeting, it’s not as accurate whereas Facebook has better targeting with look-alike audiences. If Facebook has all that data, allow them to use it for your campaign’s benefit! Set up lookalike audiences from the following: - Engagement audiences - Website audiences - Page audiences - Custom audience uploads **Remember:** the data that you get out of your look-alike audience will only be as good as you put in. To do this, use meaningful segmentation to get these audiences: - Thank you page visits - Pricing page visits - Video viewers - Company size - Returning vs one time - Service used - Product category - Job title - Industry - Geography - Sales vs regular price **Pro Tip from Michelle:** Break a 50k audience into 5 separate audiences of 10k users. This way you will have 5 different lookalike audiences to test and then determine which segment works the best to get the most bang for your buck. One of the last things Michelle talks about is using ads on Instagram Stories. Your Facebook ads can be repurposed for Instagram and they will look fine, but there are options to make them look better (see comparison below). ![Instagram Story Ads](https://www.utahdmc.org/hs-fs/hubfs/Instagram%20Story%20Ads.png?width=512&name=Instagram%20Story%20Ads.png) For more information on how to do this and to customize your ads by placement,  [watch this video tutorial by Michelle](https://youtu.be/ZSbkIoXmUjI). The key takeaways from Michelle’s presentation were the following: - Leverage the algorithm in every way - Focus on the goals you really want - Keep budgets & target audiences to scale with duration of the campaign - Ad testing takes a lot of work - Change your perspective on placements All in all, it was a super insightful event and jam-packed full of information. You’re going to want to watch this one to ensure you get everything. If you couldn’t make this event live, you can see the replay below. And be sure to [check out and register for all of our upcoming DMC online events](https://www.utahdmc.org/online-events) (and watch all the past ones too) ### **Want More Detail? Enjoy The Replay Below!**   Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps) [facebook](https://www.utahdmc.org/blog/topic/facebook) [Facebook Ads](https://www.utahdmc.org/blog/topic/facebook-ads) - [Tweet](https://twitter.com/share) ### About Our Blog This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC. ### Subscribe to the Utah DMC Blog ### Recent Posts ### Posts by Topic - [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps) - [Events (40)](https://www.utahdmc.org/blog/topic/events) - [strategy (24)](https://www.utahdmc.org/blog/topic/strategy) - [ppc (23)](https://www.utahdmc.org/blog/topic/ppc) - [DMC (22)](https://www.utahdmc.org/blog/topic/dmc) - [News (21)](https://www.utahdmc.org/blog/topic/news) - [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah) - [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018) - [Blog (15)](https://www.utahdmc.org/blog/topic/blog) - [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016) - [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017) - [marketing (12)](https://www.utahdmc.org/blog/topic/marketing) - [seo (11)](https://www.utahdmc.org/blog/topic/seo) - [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing) - [social media (9)](https://www.utahdmc.org/blog/topic/social-media) - [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing) - [data (6)](https://www.utahdmc.org/blog/topic/data) - [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing) - [analytics (5)](https://www.utahdmc.org/blog/topic/analytics) - [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence) - [facebook (5)](https://www.utahdmc.org/blog/topic/facebook) - [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search) - [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social) - [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising) - [Google (4)](https://www.utahdmc.org/blog/topic/google) - [advertising (4)](https://www.utahdmc.org/blog/topic/advertising) - [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding) - [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords) - [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized) - [business (3)](https://www.utahdmc.org/blog/topic/business) - [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce) - [jobs (3)](https://www.utahdmc.org/blog/topic/jobs) - [sem (3)](https://www.utahdmc.org/blog/topic/sem) - [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization) - [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising) - [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post) - [Members (2)](https://www.utahdmc.org/blog/topic/members) - [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising) - [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends) - [Videos (2)](https://www.utahdmc.org/blog/topic/videos) - [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube) - [agency (2)](https://www.utahdmc.org/blog/topic/agency) - [attribution (2)](https://www.utahdmc.org/blog/topic/attribution) - [automation (2)](https://www.utahdmc.org/blog/topic/automation) - [content (2)](https://www.utahdmc.org/blog/topic/content) - [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels) - [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching) - [quora (2)](https://www.utahdmc.org/blog/topic/quora) - [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips) - [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups) - [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem) - [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat) - [CMO (1)](https://www.utahdmc.org/blog/topic/cmo) - [CRO (1)](https://www.utahdmc.org/blog/topic/cro) - [Community (1)](https://www.utahdmc.org/blog/topic/community) - [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons) - [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads) - [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin) - [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends) - [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc) - [Growth (1)](https://www.utahdmc.org/blog/topic/growth) - [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring) - [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda) - [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty) - [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau) - [PR (1)](https://www.utahdmc.org/blog/topic/pr) - [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing) - [Sales (1)](https://www.utahdmc.org/blog/topic/sales) - [Survey (1)](https://www.utahdmc.org/blog/topic/survey) - [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events) - [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell) - [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy) - [branding (1)](https://www.utahdmc.org/blog/topic/branding) - [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream) - [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette) - [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots) - [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson) - [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization) - [crawling (1)](https://www.utahdmc.org/blog/topic/crawling) - [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience) - [education (1)](https://www.utahdmc.org/blog/topic/education) - [events (1)](https://www.utahdmc.org/blog/topic/events-2) - [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger) - [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio) - [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots) - [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot) - [impressions (1)](https://www.utahdmc.org/blog/topic/impressions) - [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing) - [influencers (1)](https://www.utahdmc.org/blog/topic/influencers) - [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin) - [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation) - [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding) - [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning) - [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation) - [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub) - [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments) - [mobile (1)](https://www.utahdmc.org/blog/topic/mobile) - [networking (1)](https://www.utahdmc.org/blog/topic/networking) - [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events) - [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing) - [reporting (1)](https://www.utahdmc.org/blog/topic/reporting) - [roi (1)](https://www.utahdmc.org/blog/topic/roi) - [search (1)](https://www.utahdmc.org/blog/topic/search) - [social (1)](https://www.utahdmc.org/blog/topic/social) - [utah (1)](https://www.utahdmc.org/blog/topic/utah) - [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale) see all ### Blog Archive - [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09) - [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10) - [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11) - [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09) - [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01) - [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10) - [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01) - [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07) - [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12) - [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11) - [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01) - [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05) - [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10) - [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08) - [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10) - [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02) - [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10) - [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09) - [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04) - [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09) - [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11) - [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03) - [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07) - [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12) - [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03) - [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04) - [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07) - [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09) - [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11) - [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02) - [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03) - [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04) - [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07) - [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09) - [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08) - [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02) - [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05) - [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08) - [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02) - [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04) - [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12) - [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06) - [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12) - [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06) - [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08) - [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12) - [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01) - [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05) - [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06) - [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11) - [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12) - [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01) - [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02) - [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03) - [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05) - [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06) - [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07) - [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09) - [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12) - [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03) - [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04) - [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06) - [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10) - [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11) - [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12) - [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01) - [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03) - [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04) - [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05) - [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06) - [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08) - [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12) - [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06) - [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08) - [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03) - [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06) - [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07) - [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08) - [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02) - [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03) - [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08) - [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05) - [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06) - [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10) see all ### Contact **SLC|SEM DBA Utah Digital Marketing Collective** Salt Lake City, Utah  ### From Our Blog ### Subscribe to updates ### Connect With Us © 2026 Utah DMC / SLCSEM ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Utah DMC Events", "url" : "https://www.utahdmc.org/blog/author/utah-dmc-events" }, "dateModified" : "2020-07-09T20:13:51.070Z", "datePublished" : "2020-07-09T20:13:51.000Z", "headline" : "Leveraging the Facebook Algorithm for Better Performance - July 1, 2020 [Event Recap + Replay]", "image" : [ "https://www.utahdmc.org/hubfs/Utah%20DMC%20Leveraging%20the%20Facebook%20Algorithm%20for%20Better%20Performance%20Michelle%20Morgan.png" ], "mainEntityOfPage" : { "@id" : "https://www.utahdmc.org/blog/leveraging-the-facebook-algorithm-for-better-performance-july-1-2020-event-recap", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo.png" }, "name" : "Utah Digital Marketing Collective" } } ```