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The Utah DMC Blog

Making the Switch to Digital – Focused Marketing Approach with Bart Sharp [DMC Recap]

Bart Sharp is the senior vice president of marketing for the Utah Jazz. He oversees the media and promotions, creative services, digital services, customer analytics and research, and the youth program.  

Topics: DMC2018

Search & the Customer Experience with Jim Yu [DMC Recap]

Jim Yu is the founder and CEO of BrightEdge, a global content performance marketing company. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform. This award-winning SEO platform, powered by a sophisticated AI and machine learning engine, is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe.

Topics: DMC2018

10 Conversion-Killing Copy Mistakes (And How to Fix Them) with Joel Klettke [DMC Recap]

Joel Klettke is obsessed with content, and for good reason. He knows that your page content is either what keeps people engaged and active participants with your brand or what sends them away to search elsewhere. His steps on how to stop “killing” your copy will help you write more persuasive and meaningful content that will actually help your readers and convert them into customers.

Topics: DMC2018

Featured Snippets: From Then to Now with Kellie Gibson [DMC Recap]

Kellie Gibson is part of the research team at STAT Search Analytics and has been heavily involved in SERP research for the last three years. She shares her research through her writing and recently joined us for DMC 2018 to reveal her findings regarding featured snippets.

Topics: DMC2018

The Future of Content and How to Prepare for It with Sam Hirbod [DMC Recap]

Sam Hirbod is the Principal Inbound Agency Strategist at Hubspot. He has worked with over a thousand organizations in both the public and private sectors, enabling growth by helping them build actionable goals based on data. A Swedish native, Sam has international experience, having worked jobs in Sweden, Ireland, and the U.S.

In this presentation, he shares his perspective and experience on where content marketing is headed, and how to get ahead of the curve.

Topics: DMC2018

10 Facebook Messenger & Chatbot Marketing Hacks with Larry Kim

Larry Kim is currently the CEO of Mobile Monkey which is a Chatbot building platform for businesses to use and has one million users. In his earlier career, he started Wordstream in 2008 which was acquired by Gannet for $150 million earlier this year.

Topics: DMC2018