---
title: "[Recap]: Utah's Ultimate Digital Marketing Panel - March 2017"
description: A CEO, a data analyst, an email marketer, a Facebook advertising expert, & an SEO formed our Ultimate Digital Marketing Panel. Check out our key takeaways!
image: https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20March%202017.png
---

[![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/)

- [Home](https://www.utahdmc.org)
- [Events](https://www.utahdmc.org/#events) 
    - [New Online Events](https://www.utahdmc.org/online-events)
    - [Code of Conduct](https://www.utahdmc.org/code-of-conduct)
- [About Us](https://www.utahdmc.org/#about)
- [Contact Us](https://www.utahdmc.org/contact-us)
- Slack
- Jobs Board
- Sponsors
- Membership
- [Blog](https://www.utahdmc.org/blog)

# The Utah DMC Blog

## \[Recap\]: Utah's Ultimate Digital Marketing Panel - March 2017

by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on May 17, 2017 12:25:19 PM

![SLCSEM March 2017.png](https://www.utahdmc.org/hs-fs/hubfs/Event_promo_images/SLCSEM%20March%202017.png?width=750&height=375&name=SLCSEM%20March%202017.png)

For this month’s event, we went back to the scene of the crime (SLCDMC 2016) and back the trusty format of a panel event. We’re sure glad we did.

The panel was made up of the following all-stars:

- Sam Bernards, CEO of Purple
- Alisa Gammon, Facebook Advertising Aficionado at Purple
- Jacob Parry, Digital Marketing Manager at Vivint Smart Home
- Micaela Wright, Marketing Automation Specialist at LucidChart
- Cameron Lantz, Director of Research at Emperitas

To allow the panel to be well prepared for their questions, we took much of the questions from members of the SLC|SEM community via the [SLC|SEM Slack channel](https://events.slcsem.org/slack) (if you’re not on there, you should be)! This allowed our panelists to cite data and call upon their various marketing experience to answer questions. What a treat!

  

Here are a few highlights from the evening!

Q: How do you measure the success of a marketing team?

A: By constructing KPIs based on your company’s objectives. Purple also uses a Marketing Efficiency Ratio (MER for short; hit up [Bryant Garvin](https://twitter.com/BryantGarvin) for more info) and NPS. - Sam Bernards

 

Q: What are good tools for data visualization:

A: R (a free software program for computing statistics) and Tableau. “Data can be manipulated to tell any story. Raw data is not actionable.” - Cameron Lantz

 

Q: Is negative press good or bad for brand SEO?

A: Any press for is “good” press for SEO. Many brands with negative PR rise in the search results. However, bad press is bad for sales. - Jacob Parry

  

Q: Best advice for a small ecommerce business looking at marketing automation?

 A: Initial configuration is key. Choose your platform based upon database size and cost. Be flexible. - Micaela Wright

  

Q: What Facebook ad improvements are you excited about?

 A: [Facebook Atlas](https://atlassolutions.com/) which will provide attribution based upon people, not cookies. - Alisa Gammon

 

Q: What role should a CEO having in marketing?

 A: Complete alignment with the business’s objectives. The CEO sets the targets and the marketers set the pathway to those targets. - Sam Bernards

  

We thoroughly enjoyed responses from our panelists and the great questions from our audience. Of note, we particularly enjoyed Cameron’s plugs to Sam and the rest of the Purple crew for a free Purple mattress. Special thanks to [Ian Shields](https://twitter.com/shields_word) for his killer live tweeting skills. Give him a follow!

Topics: [Event Recaps](https://www.utahdmc.org/blog/topic/event-recaps)

- [Tweet](https://twitter.com/share)

### About Our Blog

This is where you find event recaps, guest blog posts, and other newsworthy items from Utah DMC.

### Subscribe to the Utah DMC Blog

### Recent Posts

### Posts by Topic

- [Event Recaps (113)](https://www.utahdmc.org/blog/topic/event-recaps)
- [Events (40)](https://www.utahdmc.org/blog/topic/events)
- [strategy (24)](https://www.utahdmc.org/blog/topic/strategy)
- [ppc (23)](https://www.utahdmc.org/blog/topic/ppc)
- [DMC (22)](https://www.utahdmc.org/blog/topic/dmc)
- [News (21)](https://www.utahdmc.org/blog/topic/news)
- [digital marketing utah (21)](https://www.utahdmc.org/blog/topic/digital-marketing-utah)
- [DMC2018 (16)](https://www.utahdmc.org/blog/topic/dmc2018)
- [Blog (15)](https://www.utahdmc.org/blog/topic/blog)
- [DMC2016 (12)](https://www.utahdmc.org/blog/topic/dmc2016)
- [DMC2017 (12)](https://www.utahdmc.org/blog/topic/dmc2017)
- [marketing (12)](https://www.utahdmc.org/blog/topic/marketing)
- [seo (11)](https://www.utahdmc.org/blog/topic/seo)
- [content marketing (10)](https://www.utahdmc.org/blog/topic/content-marketing)
- [social media (9)](https://www.utahdmc.org/blog/topic/social-media)
- [digital marketing (8)](https://www.utahdmc.org/blog/topic/digital-marketing)
- [data (6)](https://www.utahdmc.org/blog/topic/data)
- [video marketing (6)](https://www.utahdmc.org/blog/topic/video-marketing)
- [analytics (5)](https://www.utahdmc.org/blog/topic/analytics)
- [artificial intelligence (5)](https://www.utahdmc.org/blog/topic/artificial-intelligence)
- [facebook (5)](https://www.utahdmc.org/blog/topic/facebook)
- [paid search (5)](https://www.utahdmc.org/blog/topic/paid-search)
- [paid social (5)](https://www.utahdmc.org/blog/topic/paid-social)
- [social media advertising (5)](https://www.utahdmc.org/blog/topic/social-media-advertising)
- [Google (4)](https://www.utahdmc.org/blog/topic/google)
- [advertising (4)](https://www.utahdmc.org/blog/topic/advertising)
- [personal branding (4)](https://www.utahdmc.org/blog/topic/personal-branding)
- [AdWords (3)](https://www.utahdmc.org/blog/topic/adwords)
- [Uncategorized (3)](https://www.utahdmc.org/blog/topic/uncategorized)
- [business (3)](https://www.utahdmc.org/blog/topic/business)
- [ecommerce (3)](https://www.utahdmc.org/blog/topic/ecommerce)
- [jobs (3)](https://www.utahdmc.org/blog/topic/jobs)
- [sem (3)](https://www.utahdmc.org/blog/topic/sem)
- [social media optimization (3)](https://www.utahdmc.org/blog/topic/social-media-optimization)
- [Display Advertising (2)](https://www.utahdmc.org/blog/topic/display-advertising)
- [Guest Post (2)](https://www.utahdmc.org/blog/topic/guest-post)
- [Members (2)](https://www.utahdmc.org/blog/topic/members)
- [Programmatic Display Advertising (2)](https://www.utahdmc.org/blog/topic/programmatic-display-advertising)
- [SEM trends (2)](https://www.utahdmc.org/blog/topic/sem-trends)
- [Videos (2)](https://www.utahdmc.org/blog/topic/videos)
- [YouTube (2)](https://www.utahdmc.org/blog/topic/youtube)
- [agency (2)](https://www.utahdmc.org/blog/topic/agency)
- [attribution (2)](https://www.utahdmc.org/blog/topic/attribution)
- [automation (2)](https://www.utahdmc.org/blog/topic/automation)
- [content (2)](https://www.utahdmc.org/blog/topic/content)
- [facebook funnels (2)](https://www.utahdmc.org/blog/topic/facebook-funnels)
- [job searching (2)](https://www.utahdmc.org/blog/topic/job-searching)
- [quora (2)](https://www.utahdmc.org/blog/topic/quora)
- [seo tips (2)](https://www.utahdmc.org/blog/topic/seo-tips)
- [slc meetups (2)](https://www.utahdmc.org/blog/topic/slc-meetups)
- [slc|sem (2)](https://www.utahdmc.org/blog/topic/slcsem)
- [snapchat (2)](https://www.utahdmc.org/blog/topic/snapchat)
- [CMO (1)](https://www.utahdmc.org/blog/topic/cmo)
- [CRO (1)](https://www.utahdmc.org/blog/topic/cro)
- [Community (1)](https://www.utahdmc.org/blog/topic/community)
- [Dungeons & Dragons (1)](https://www.utahdmc.org/blog/topic/dungeons-dragons)
- [Facebook Ads (1)](https://www.utahdmc.org/blog/topic/facebook-ads)
- [Ginny Marvin (1)](https://www.utahdmc.org/blog/topic/ginny-marvin)
- [Google trends (1)](https://www.utahdmc.org/blog/topic/google-trends)
- [Google, algorithm, Ted Waz, SLCSEM, DMC (1)](https://www.utahdmc.org/blog/topic/google-algorithm-ted-waz-slcsem-dmc)
- [Growth (1)](https://www.utahdmc.org/blog/topic/growth)
- [Hiring (1)](https://www.utahdmc.org/blog/topic/hiring)
- [James Svoboda (1)](https://www.utahdmc.org/blog/topic/james-svoboda)
- [John doherty (1)](https://www.utahdmc.org/blog/topic/john-doherty)
- [Justin Rondeau (1)](https://www.utahdmc.org/blog/topic/justin-rondeau)
- [PR (1)](https://www.utahdmc.org/blog/topic/pr)
- [Remarketing (1)](https://www.utahdmc.org/blog/topic/remarketing)
- [Sales (1)](https://www.utahdmc.org/blog/topic/sales)
- [Survey (1)](https://www.utahdmc.org/blog/topic/survey)
- [Virtual Events (1)](https://www.utahdmc.org/blog/topic/virtual-events)
- [West Barnell (1)](https://www.utahdmc.org/blog/topic/west-barnell)
- [aaron levy (1)](https://www.utahdmc.org/blog/topic/aaron-levy)
- [branding (1)](https://www.utahdmc.org/blog/topic/branding)
- [buzzstream (1)](https://www.utahdmc.org/blog/topic/buzzstream)
- [casie gillette (1)](https://www.utahdmc.org/blog/topic/casie-gillette)
- [chat bots (1)](https://www.utahdmc.org/blog/topic/chat-bots)
- [christi olson (1)](https://www.utahdmc.org/blog/topic/christi-olson)
- [conversion rate optimization (1)](https://www.utahdmc.org/blog/topic/conversion-rate-optimization)
- [crawling (1)](https://www.utahdmc.org/blog/topic/crawling)
- [customer experience (1)](https://www.utahdmc.org/blog/topic/customer-experience)
- [education (1)](https://www.utahdmc.org/blog/topic/education)
- [events (1)](https://www.utahdmc.org/blog/topic/events-2)
- [facebook messenger (1)](https://www.utahdmc.org/blog/topic/facebook-messenger)
- [google data studio (1)](https://www.utahdmc.org/blog/topic/google-data-studio)
- [googlebots (1)](https://www.utahdmc.org/blog/topic/googlebots)
- [hubspot (1)](https://www.utahdmc.org/blog/topic/hubspot)
- [impressions (1)](https://www.utahdmc.org/blog/topic/impressions)
- [influencer marketing (1)](https://www.utahdmc.org/blog/topic/influencer-marketing)
- [influencers (1)](https://www.utahdmc.org/blog/topic/influencers)
- [joe martin (1)](https://www.utahdmc.org/blog/topic/joe-martin)
- [lead genereation (1)](https://www.utahdmc.org/blog/topic/lead-genereation)
- [linkbuilding (1)](https://www.utahdmc.org/blog/topic/linkbuilding)
- [machine learning (1)](https://www.utahdmc.org/blog/topic/machine-learning)
- [marketing automation (1)](https://www.utahdmc.org/blog/topic/marketing-automation)
- [marty weintraub (1)](https://www.utahdmc.org/blog/topic/marty-weintraub)
- [micro moments (1)](https://www.utahdmc.org/blog/topic/micro-moments)
- [mobile (1)](https://www.utahdmc.org/blog/topic/mobile)
- [networking (1)](https://www.utahdmc.org/blog/topic/networking)
- [networking events (1)](https://www.utahdmc.org/blog/topic/networking-events)
- [online marketing (1)](https://www.utahdmc.org/blog/topic/online-marketing)
- [reporting (1)](https://www.utahdmc.org/blog/topic/reporting)
- [roi (1)](https://www.utahdmc.org/blog/topic/roi)
- [search (1)](https://www.utahdmc.org/blog/topic/search)
- [social (1)](https://www.utahdmc.org/blog/topic/social)
- [utah (1)](https://www.utahdmc.org/blog/topic/utah)
- [visual sale (1)](https://www.utahdmc.org/blog/topic/visual-sale)

see all

### Blog Archive

- [September 2015 (18)](https://www.utahdmc.org/blog/archive/2015/09)
- [October 2018 (17)](https://www.utahdmc.org/blog/archive/2018/10)
- [November 2017 (16)](https://www.utahdmc.org/blog/archive/2017/11)
- [September 2019 (16)](https://www.utahdmc.org/blog/archive/2019/09)
- [January 2017 (7)](https://www.utahdmc.org/blog/archive/2017/01)
- [October 2016 (6)](https://www.utahdmc.org/blog/archive/2016/10)
- [January 2020 (5)](https://www.utahdmc.org/blog/archive/2020/01)
- [July 2020 (5)](https://www.utahdmc.org/blog/archive/2020/07)
- [December 2021 (5)](https://www.utahdmc.org/blog/archive/2021/12)
- [November 2011 (4)](https://www.utahdmc.org/blog/archive/2011/11)
- [January 2012 (4)](https://www.utahdmc.org/blog/archive/2012/01)
- [May 2017 (4)](https://www.utahdmc.org/blog/archive/2017/05)
- [October 2017 (4)](https://www.utahdmc.org/blog/archive/2017/10)
- [August 2019 (4)](https://www.utahdmc.org/blog/archive/2019/08)
- [October 2011 (3)](https://www.utahdmc.org/blog/archive/2011/10)
- [February 2012 (3)](https://www.utahdmc.org/blog/archive/2012/02)
- [October 2014 (3)](https://www.utahdmc.org/blog/archive/2014/10)
- [September 2016 (3)](https://www.utahdmc.org/blog/archive/2016/09)
- [April 2019 (3)](https://www.utahdmc.org/blog/archive/2019/04)
- [September 2020 (3)](https://www.utahdmc.org/blog/archive/2020/09)
- [November 2020 (3)](https://www.utahdmc.org/blog/archive/2020/11)
- [March 2021 (3)](https://www.utahdmc.org/blog/archive/2021/03)
- [July 2021 (3)](https://www.utahdmc.org/blog/archive/2021/07)
- [December 2011 (2)](https://www.utahdmc.org/blog/archive/2011/12)
- [March 2012 (2)](https://www.utahdmc.org/blog/archive/2012/03)
- [April 2012 (2)](https://www.utahdmc.org/blog/archive/2012/04)
- [July 2012 (2)](https://www.utahdmc.org/blog/archive/2012/07)
- [September 2012 (2)](https://www.utahdmc.org/blog/archive/2012/09)
- [November 2012 (2)](https://www.utahdmc.org/blog/archive/2012/11)
- [February 2013 (2)](https://www.utahdmc.org/blog/archive/2013/02)
- [March 2013 (2)](https://www.utahdmc.org/blog/archive/2013/03)
- [April 2013 (2)](https://www.utahdmc.org/blog/archive/2013/04)
- [July 2013 (2)](https://www.utahdmc.org/blog/archive/2013/07)
- [September 2013 (2)](https://www.utahdmc.org/blog/archive/2013/09)
- [August 2014 (2)](https://www.utahdmc.org/blog/archive/2014/08)
- [February 2015 (2)](https://www.utahdmc.org/blog/archive/2015/02)
- [May 2015 (2)](https://www.utahdmc.org/blog/archive/2015/05)
- [August 2015 (2)](https://www.utahdmc.org/blog/archive/2015/08)
- [February 2018 (2)](https://www.utahdmc.org/blog/archive/2018/02)
- [April 2018 (2)](https://www.utahdmc.org/blog/archive/2018/04)
- [December 2018 (2)](https://www.utahdmc.org/blog/archive/2018/12)
- [June 2020 (2)](https://www.utahdmc.org/blog/archive/2020/06)
- [December 2020 (2)](https://www.utahdmc.org/blog/archive/2020/12)
- [June 2012 (1)](https://www.utahdmc.org/blog/archive/2012/06)
- [August 2012 (1)](https://www.utahdmc.org/blog/archive/2012/08)
- [December 2012 (1)](https://www.utahdmc.org/blog/archive/2012/12)
- [January 2013 (1)](https://www.utahdmc.org/blog/archive/2013/01)
- [May 2013 (1)](https://www.utahdmc.org/blog/archive/2013/05)
- [June 2013 (1)](https://www.utahdmc.org/blog/archive/2013/06)
- [November 2013 (1)](https://www.utahdmc.org/blog/archive/2013/11)
- [December 2013 (1)](https://www.utahdmc.org/blog/archive/2013/12)
- [January 2014 (1)](https://www.utahdmc.org/blog/archive/2014/01)
- [February 2014 (1)](https://www.utahdmc.org/blog/archive/2014/02)
- [March 2014 (1)](https://www.utahdmc.org/blog/archive/2014/03)
- [May 2014 (1)](https://www.utahdmc.org/blog/archive/2014/05)
- [June 2014 (1)](https://www.utahdmc.org/blog/archive/2014/06)
- [July 2014 (1)](https://www.utahdmc.org/blog/archive/2014/07)
- [September 2014 (1)](https://www.utahdmc.org/blog/archive/2014/09)
- [December 2014 (1)](https://www.utahdmc.org/blog/archive/2014/12)
- [March 2015 (1)](https://www.utahdmc.org/blog/archive/2015/03)
- [April 2015 (1)](https://www.utahdmc.org/blog/archive/2015/04)
- [June 2015 (1)](https://www.utahdmc.org/blog/archive/2015/06)
- [October 2015 (1)](https://www.utahdmc.org/blog/archive/2015/10)
- [November 2015 (1)](https://www.utahdmc.org/blog/archive/2015/11)
- [December 2015 (1)](https://www.utahdmc.org/blog/archive/2015/12)
- [January 2016 (1)](https://www.utahdmc.org/blog/archive/2016/01)
- [March 2016 (1)](https://www.utahdmc.org/blog/archive/2016/03)
- [April 2016 (1)](https://www.utahdmc.org/blog/archive/2016/04)
- [May 2016 (1)](https://www.utahdmc.org/blog/archive/2016/05)
- [June 2016 (1)](https://www.utahdmc.org/blog/archive/2016/06)
- [August 2016 (1)](https://www.utahdmc.org/blog/archive/2016/08)
- [December 2016 (1)](https://www.utahdmc.org/blog/archive/2016/12)
- [June 2017 (1)](https://www.utahdmc.org/blog/archive/2017/06)
- [August 2017 (1)](https://www.utahdmc.org/blog/archive/2017/08)
- [March 2018 (1)](https://www.utahdmc.org/blog/archive/2018/03)
- [June 2018 (1)](https://www.utahdmc.org/blog/archive/2018/06)
- [July 2018 (1)](https://www.utahdmc.org/blog/archive/2018/07)
- [August 2018 (1)](https://www.utahdmc.org/blog/archive/2018/08)
- [February 2019 (1)](https://www.utahdmc.org/blog/archive/2019/02)
- [March 2020 (1)](https://www.utahdmc.org/blog/archive/2020/03)
- [August 2020 (1)](https://www.utahdmc.org/blog/archive/2020/08)
- [May 2021 (1)](https://www.utahdmc.org/blog/archive/2021/05)
- [June 2021 (1)](https://www.utahdmc.org/blog/archive/2021/06)
- [October 2022 (1)](https://www.utahdmc.org/blog/archive/2022/10)

see all

### Contact

**SLC|SEM DBA Utah Digital Marketing Collective**  
Salt Lake City, Utah 

### From Our Blog

### Subscribe to updates

### Connect With Us

<https://www.youtube.com/user/slcsem><http://www.slideshare.net/slcsem><https://www.facebook.com/149767721785484><https://www.instagram.com/theutahdmc><https://www.linkedin.com/company/15598802><https://twitter.com/TheUtahDMC>

© 2026 Utah DMC / SLCSEM

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Bryan Phelps",
    "url" : "https://www.utahdmc.org/blog/author/bryan-phelps"
  },
  "datePublished" : "2017-05-17T18:25:19.000Z",
  "headline" : "[Recap]: Utah's Ultimate Digital Marketing Panel - March 2017",
  "image" : [ "https://www.utahdmc.org/hubfs/Event_promo_images/SLCSEM%20March%202017.png" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.utahdmc.org/blog/recap-utahs-ultimate-digital-marketing-panel-march-2017",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.utahdmc.org/hubfs/Utah%20DMC%20Logo.png"
    },
    "name" : "Utah Digital Marketing Collective"
  }
}
```