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We are thrilled to invite you to an upcoming Utah Digital Marketing Collective Online Event, Wednesday, September 1, 2021

To RSVP simply click the "Attend Button" to the right (on desktop) or at the bottom of the page (on mobile), and follow the instructions.

DMC Online 090121 Martha van Berkel

Our Presenter: Martha van Berkel

Presentation Title: Why Structured Data Should Be Part of Your SEO and Content Strategy

Presentation Description:

Structured Data expert, Martha van Berkel, helps companies understand this complex area of SEO and create strategies on how to leverage it to stand out in search.

In this session, Martha will share why structured data should be part of your SEO and content strategy, as well as 3 key principles when getting started.

After this session, you’ll be able to:

  • Understand why you should care about structured data and how this area of search is changing
  • Identify rich result opportunities for your content today and how to plan for it in future
  • How to create connected markup to improve semantics and understanding of your content.

About Martha van Berkel

Martha van Berkel is the CoFounder and CEO of Schema App. Schema App translates website content into structured data, for any content on any CMS resulting in more impressions and clicks. Martha and her team do structured data 365 days a year and LOVE sharing their knowledge about doing proper, connected structured data.

Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years responsible for the global online support strategy. During her career at Cisco she was an intrapreneur, starting new organizations, or introducing new technology to Cisco's global customers and partners. Martha has a degree in Applied Mathematics and Engineering, and attended MIT for Innovation and Strategy, and is a rower and a Mom of two energetic kids.

Connect with Martha on LinkedIn and Twitter

Event Note: Often our events run over 1-hour by the time we get through all Q&A. Please be aware that we will be recording this event and it will be available shortly after we conclude.

Who Should Attend?:

  • Professional Internet / Digital Marketers
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners/CEOs
  • Anyone who wants to learn how to take digital marketing to the next level


Wednesday, September 1, 2021 at 12 pm Mountain

  • 12 PM: Livestream begins
  • 12:40-ish: Q&A
  • 1:PM-ish End Presentation.

No Charge. It's Free, and unlimited capacity. Recording of the event will be made available shortly after the presentation ends.

Special Thanks to our Event Sponsor

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