Lets Talk ECommerce
We invite you to our next Utah Digital Marketing Collective Event, Wednesday, October 16, 2019
We have an amazing night planned, with amazing speakers, that you do not want to miss.
Black Friday 2019: Playing To Win vs. Playing Not To Lose
Thanksgiving in 2019 falls on Nov. 28 (Black Friday officially begins on Nov 29), which means there are six fewer days between Thanksgiving and Christmas than in 2018. In fact, 2019 is the shortest possible holiday calendar scenario. With thousands of store closures across the U.S and tariffs/uncertainty with China -- this Black Friday could be one of the most unpredictable in history. However, you can be prepared with sound strategies that allow you to play to win vs. play to survive.
E-commerce strategies that with stand the test of time to make sure you are prepared to win.
Adam Bridegan is the Chief Marketing Officer at Rhone – the men’s premium performance lifestyle brand that was founded in 2014. Adam is a global marketer with a passion for growing brands and building teams. As CMO at Rhone, Adam oversees teams for all Branding, Performance Marketing & Growth, Marketing Technology and Development, and PR, Communications and Community Marketing efforts. Under Adam’s leadership, Rhone has achieved triple-digit growth year over year since inception and has been named “one of the top retail brands to watch in 2019.” Adam has had the privilege of working with passionate, innovative teams at multi-billion dollar enterprises, startups and companies through IPO and has been featured in CNBC, Cheddar, Glossy, and Business Insider. Prior to joining Rhone, Adam worked with in-house teams from Booking.com, Priceline.com, KAYAK.com, RentalCars.com, and Instructure. He has also advised, sits on the board and invested in several startups in the health, lifestyle and food industries.
Winning with paid social while costs continue to rise
Costs continue to rise on Facebook and Instagram, making it increasingly challenging for brands to scale their eCommerce. The presentation will focus on how we're still winning and generating fast growth for eCommerce clients via integrated strategies. Using new trends in content, best practices within the Facebook platform, and more sophisticated funnel setups you can still scale your advertising and revenue profitability. Pierson will share an inside look at what he's learned from spending nearly $100M fueling rapid growth for venture-backed brands.
Q&A to follow featuring the presenters
Who Should Attend?:
Wednesday, October 16th, 6pm
50 West Club
50 W Broadway, Salt Lake City, UT 84101
COST & RSVP DETAILS
Free for all Utah DMC members. $20 for general public/non-members.
Note: Must arrive and be checked in prior to 7pm.
Seating is limited, and attendees must RSVP in advance for admission. If you register, please plan on attending. We are ordering food for you.
If you are not a member of Utah DMC, we encourage you to join, and attend the event.
50 Broadway, Salt Lake City, UT 84101