We are thrilled to invite you to join us live for a Utah Digital Marketing Collective Online Event, Wednesday, August 10, 2022

To RSVP simply click the "Attend" button to the right (on desktop) or at the bottom of the page (on mobile), and follow the instructions.

Our Presenter: Ryan Lingenfelser 

Presentation Title: Why You Should Embrace SEO During a Recession

Presentation Description: 

With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business.

For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound.

Now is a prime opportunity to embrace SEO!

What you’ll learn in this presentation:

• Why SEO can thrive, especially during a recession.
• How to drive organic growth by improving existing assets.
• Where new opportunities lie that are prevalent & often inexpensive.
• Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing.
• Why site redesigns, often performed during slow periods, will fail without proper SEO considerations.
• How SEO brings real value: learn to calculate ROI through a few applicable examples.

About Ryan