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We are thrilled to invite you to join us live for a Utah Digital Marketing Collective Online Event, Wednesday, August 10, 2022

To RSVP simply click the "Attend" button to the right (on desktop) or at the bottom of the page (on mobile), and follow the instructions.

DMC Online 081222 Ryan Lingenfelser

Our Presenter: Ryan Lingenfelser 

Presentation Title: Why You Should Embrace SEO During a Recession

Presentation Description: 

With an economic downturn looming, digital marketing leaders often find budgets, and even team members, quickly cut. While discouraging, you’ll still have ambitious goals to reach for your business.

For better or worse, the competition over keyword rankings (and the sales you earn from them) never rests even during hard times. However, SEO can rely far less on monetary spending than other marketing channels. Done right, your efforts here will compound.

Now is a prime opportunity to embrace SEO!

What you’ll learn in this presentation:

  • Why SEO can thrive, especially during a recession.
  • How to drive organic growth by improving existing assets.
  • Where new opportunities lie that are prevalent & often inexpensive.
  • Why you need someone to own your SEO-related KPIs, particularly to combat the “silo mentality” in digital marketing.
  • Why site redesigns, often performed during slow periods, will fail without proper SEO considerations.
  • How SEO brings real value: learn to calculate ROI through a few applicable examples.

About Ryan

Ryan Lingenfelser is an independent SEO consultant through RDLDIGITAL, having generated successful organic search results for 10+ years.

He’s partnered with midsize companies across industries, namely SaaS & multi-location businesses, since 2018. In Utah, he’s aided Nursa & Avalaunch Media. Other notable clients include Castor (SaaS startup in eClinical Data Management) & Worldwide Clinical Trials (Global Contract Research Organization).

Ryan lives with his partner and twin daughters in Salt Lake City, Utah.

Connect with Ryan: LinkedIn 

Event Note: Often our events run over 1-hour by the time we get through all Q&A. Please be aware that we will be recording this event and it will be available shortly after we conclude.

Who Should Attend?:

  • Professional Internet / Digital Marketers
  • Marketing Directors, Managers, CMOs
  • PR and Communications Professionals
  • Business Owners/CEOs
  • Anyone who wants to learn how to take digital marketing to the next level


Wednesday, August 10, 2022, at 12 pm Mountain

  • 12 PM: Livestream begins
  • 12:40-ish: Q&A
  • 1:PM-ish End Presentation.

No Charge. It's Free and we have unlimited capacity. (Have not broken it yet, anyway). Recording of the event will be made available shortly after the presentation ends.

Special Thanks to our Event Sponsor


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