9:00 AM - 6:30 PM
The Utah Digital Marketing Collective invites you to our 5th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premiere digital marketing conference: if you miss it, you miss out.
Industry-leading speakers and thought-leaders
THE VISUAL SALE: How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization
Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and more. As founder and president of The Sales Lion, which recently merged with IMPACT in 2018, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication. Mashable rated his book, “They Ask, You Answer,” the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.”
Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results.
In this talk attendees will:
Executive Vice President at Clearlink
Session Title: Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons
Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer.
Ian Lurie is Founder and CEO of Portent, a digital marketing company he started 1995. Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy.
He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.
His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.
Vice President, Marketing Strategy at Aimclear®/ Int'l Speaker, Paid Media Marketing Exec, Writer, & Trainer
Details to Come
CEO of BlitzMetrics
Session Title: Facebook- Cracking the Code
Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.
You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever.
In this session, we will share examples of applying these techniques and the strategy behind them.
Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.
Founder/Ceo Variable Media
Details to come
VP of Industry Insights with Yext
Prior to becoming the VP of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey. @DuaneForrester
Director of Client Services at Clix Marketing
Details to come
Manager of HubSpot Academy Education at HubSpot
Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professor group. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek.
Session Title: Education: An Industry Differentiator That Grow Your Business
Education is not just for higher-education. It can help provide value for your business and support your customers. Together we will summarize the value of education in building an inbound business and share how to create education that increases force and reduces friction to help your business grow.
Session Takeaways: How does education fuel an inbound company. How can education serve your business and your customers? Where to get started with education.
Connect on Twitter
CEO @ Wooly / Disney VP / Influencer Marketing / 3 Exits / 30+ Angel Deals / Tesla & DJI Ambassador / Alpaca Farmer
Scott Paul is CEO of Wooly, a software to grow brand advocates and communities. His side-hustle is Tangible, and e-commerce school. He has worked as a VP at Disney after exiting his marketing agency to them in 2015. He lives on a ranch and trying to figure out how to raise kids and alpacas. One day Scott will invent the end of clothing as we know it:)
Session Title: “Why influencers suck and how to work with them and not pay a dime”
Michael is an executive level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world.
Since the mid-nineties he have been building his career as a creative professional. From mom and pop shops to Disney and Google, he has worked with a full gamut of clients. He loves to share his good, bad and ugly experiences from growing his agency in hopes that he can inspire young designers, struggling entrepreneurs and successful business leaders looking to take things to the next level.
Digital Marketing Speaker, Professor & Google Analytics Consultant - Founder of Jeffalytics
Session title: Saving Hundreds of Hours a Year Reporting with Google Data Studio
Digital marketing is a whole lot of fun – until reports are due to begin the month. Then it gets downright ugly. That is, for those marketers who aren’t on the Google Data Studio train. In this session, you will learn how to develop automated reporting across all several digital marketing channels using Google Data Studio, begin to understand the data connectors available to pull data, and receive a download link to a template you can use for your next SEO reporting session. If you dread reporting each month, you will love this actionable session from analytics expert Jeff Sauer.
Jeff Sauer is the Founder of Data-Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and "best of" lists. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries.
Session: How A Remarkable Customer Experience Can Be Your Best Marketing
In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.
Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.
He is also an international keynote speaker who believes that a remarkable customer experience can be your best marketing.
Dan doesn't just talk about customer experience; his fast-paced, energetic presentation style is meant to actually create an experience for the audience that they'll surely remember.
Session: Even Better Together: New Ways for SEO and PPC to Work Together
We’ve heard it said many a time that SEO and PPC are better together, but what actions really matter and how should we prioritize our efforts? In this actionable, research-based session, Purna Virji will walk you through strategies and tactics you can apply today to drive revenue and customer satisfaction rates. The best part? These are all highly do-able – we’re not reinventing the wheel, we’re just taking what exists and applying it in more meaningful ways. We’ll even bust some PPC myths along the way!
Named by Adweek on their 2018 Young Influentials List, Purna specializes in digital marketing, AI, and the future of search. She is a regular keynote speaker at conferences across the globe such as AdWeek, DMEXCO, MozCon, The Next Web Conference and INBOUND. An award-winning former journalist, Purna is also a columnist for Search Engine Land and Moz. In her spare time, she is an avid traveler, aspiring top chef and amateur knitter. Say hello @purnavirji.
SVP, Strategy, PlaceI
Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products.
Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence.
Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.
Follow Drew on LinkedIn.
Join Us For Our Multi-Track, Single-Day Event
|Stage 13||Stage 19|
Doors Open / Check-in begins
|8:45 AM||Take Your Seats|
|9:00 AM||Welcome Address|
|9:10 AM||Coming soon (Opening Keynote)|
|10:10 AM||Coming soon||Coming soon|
|10:50 AM||Coming soon||Coming soon|
|11:30 AM||Coming soon||Coming soon|
|1:15 PM||Coming soon (After Lunch Keynote)|
|2:15 PM||Coming soon||Coming soon|
|2:55 PM||Coming soon||Coming soon|
|3:35 PM||Coming soon||Coming soon|
|4:15 PM||Coming soon (Closing Keynote)|
End of Conference & Sponsor Giveaway
Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.
There were over 500 attendees in 2018, and we expect to sell out again in 2019 so get your tickets now!
With speakers including Neil Patel and Marcus Sheridan, you will not want to miss this event!
This year's event will be a multi-track, single-day event, so you can choose the presentations that are pertinent for you.
This event would not be possible without the help from our amazing sponsors.
I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives.
Utah DMC Member
Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of.
Utah DMC Member