Marketing Automation in 2019
We invite you to join the Utah Digital Marketing Collective at Lucid Software on Wednesday, March 20 2019
We have an amazing night planned, with two amazing speakers, that you do not want to miss.
Our First Presenter: Micaela Wright
Bio: Micaela Wright manages a growth marketing team at Lucidchart, the popular diagramming application. With a database of over 11 million, her team works primarily on conversion rate optimization - including areas like trial communication & onboarding, transactional emails, reactivation flows, and batch sends.
Presentation Title: How we transitioned 12 million records to a new ESP in 8 weeks
Presentation Description: Nothing strikes fear into the hearts of email marketers like the possibility of switching email service providers—and for good reason. Switching ESPs is a massive undertaking, fraught with challenges and potential problems. See how Lucidchart moved 12 million records and hundreds of email flows in an absurdly short amount of time and get tips for facing your own ESP migration, whether it needs to happen in months or a matter of weeks.
Connect with Micaela: Linkedin
Our Second Presenter: Ian Shields
Bio: Ian Shields is a marketing operations manager with 8+ years of hands-on experience with the top marketing automation platforms: Eloqua, Marketo, Hubspot, and MailChimp. He implements marketing campaigns in a systematic, measurable and scalable way. Ian has a knack for telling relevant stories in a way that resonate. He's a sous-chef and among the few who jumped off the Corona Arch.
Presentation Title: Get More From Your Marketing Automation Platform (Even If You’re Not An Ops Pro)
Presentation Description: As Harvard Business School professor Theodore Levitt put it, "People don't want to buy a quarter-inch drill. They want a quarter-inch hole!" And marketing professionals don't want to buy a marketing automation platform. They want to achieve their business goals. But that's not enough. They want to feel confident and successful. I'll share stories and examples on how I've been successful with my marketing automation platform.
Connect with Ian: LinkedIn
Who Should Attend?:
Wednesday, March 20 2019
10355 S Jordan Gateway #105
Sandy, UT 84095
Please enter the building on the West side and go up to the 3rd floor.
COST & RSVP DETAILS
Free for all Utah DMC members. $20 for general public/non-members.
Note: Must arrive and be checked in prior to 7pm.
Seating is limited, and attendees must RSVP in advance for admission. If you register, please plan on attending. We are ordering food for you.
If you are not a member of Utah DMC, we encourage you to join, and attend the event.
*Ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.
Special thanks to our Event Space Sponsor
10355 S Jordan Gateway #150, South Jordan, UT 84095