2016 DMC Workshops
These in-depth advanced workshops will be focused on three topics; Adwords, SEO and content writing. With limited seating for only 30 spots per workshop these are designed to be an intimate, advanced and very thorough sessions. Come rub shoulders with the experts and grow your skills.
If you are interested in purchasing the DMC two-day conference tickets instead of, or in addition to the workshops, click here >>
When & Where
The workshops extension of our 2016 DMC event will be held at Jordan Commons on Wednesday August 24th from 10:00 am to 4:00 pm with a one hour catered lunch at 12:00.
Alan Bleiweiss - SEO Workshop
Taking SEO to a New Level in 2016 & Beyond - $299
In this training session, Alan will help you take your SEO efforts to a whole new level – whether you’re beginner, intermediate or somewhat advanced, and whether you do the work directly or manage other people who do that work. After taking this training session, attendees will be able to have a new, deeper, and more nuanced understanding of the spectrum of concepts, principles and techniques, that will help you or your teams make better decisions when evaluating, prioritizing and implementing SEO.
Topics covered will include:
- Integrating the QUART Super Signal Mindset
- Reliance on Industry Tools – The Good, the Bad & the Ugly
- Strategy vs. Tactics – Resource Allocation
- Technical SEO on Scale
- Proper Content Needs Evaluation
- Attendee Site Review Q&A
- Open Discussion, Q&A
About Alan Bleiweiss
Alan Bleiweiss Consulting
Brad Geddes - Adwords Workshop
Take Your Ads Performance to the Next Level - $299
Ads are the only part of your account that consumers' actually see. All of your account's targets (keywords, audiences, etc) just tell AdWords if an ad should be displayed or not - the marketing is in the message. In this session, we'll examine ad copy and extension best practices, and how to test to not only find the best ads, but to receive marketing insights across your data. We'll then take a look at the new expanded text ad format and how to prepare yourself for the upcoming changes.
Quality Score Demystified
Quality score can be a difficult number to work with, but it doesn't have to be. In this session, we'll examine quality score in-depth so you're comfortable really understanding how quality score works and its impact on your account. Then we'll dive through strategies you can put to immediate use on how to diagnosis and improve your quality scores.
Audience Targeting
AdWords has long relied on keywords, but if you've stopped at just keyword targeting, you're missing a huge part of the new world of AdWords. Adding audiences as standalone targets or incorporating them into your search campaigns can have dramatic effects on your account. We'll examine audience targeting with RLSA, Remarketing, Customer Match, and DSAs and then give you strategies for segmenting your data to appropriately benefit from adding audience targeting to your account. As audience targeting is great for both small and large companies, we'll look at how each can benefit from connecting through audience segmentation.
Fast Case Studies: Learn From Others
In this quick session, we'll quickly dive through many case studies to give you new and creative ideas that you can use within your own AdWords account.
Q&A
We'll finish the day with an open Q&A session to ensure you have actionable takeaways and your burning questions answered.
About Brad Geddes
Author, Speaker, and Marketing Consultant
Internet marketing training: Training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. Official Google AdWords Seminar Leader and conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals.
Jonathan Maberry - Content Workshop
Intensive Content Writing - $149
Ask yourself: "What is the most important thing someone can do to improve online success?" Here’s the answer 99.999% of search engine marketing experts will give you: Content is King! If that's the case, you will be learning how to write intensive content from an industry expert. There is a formula professionals use to attract & engage readers that anyone can follow. More details to come!
About Jonathan Maberry
NY Times Bestselling author, multiple Bram Stoker Award-winner and comic book writer.
Jonathan Maberry is a New York Times best-selling and multiple Bram Stoker Award-winning horror and thriller author, editor, comic book writer, magazine feature writer, playwright, content creator and writing teacher/lecturer. He was named one of the Today’s Top Ten Horror Writers. His books have been sold to more than two-dozen countries. Two of his novels (ROT & RUIN and DEAD OF NIGHT) are in development for film.
He writes in several genres. His young adult fiction includes ROT & RUIN (2011; now in development for film; DUST & DECAY (winner of the 2011 Bram Stoker Award; FLESH & BONE (winner of the Bram Stoker Award; 2012; and FIRE & ASH (August 2013). His thrillers include The Joe Ledger Thrillers from St. Martin’s Griffin (PATIENT ZERO, THE DRAGON FACTORY, THE KING OF PLAGUES, ASSASSIN’S CODE, EXTINCTION MACHINE, CODE ZER0, 2014, and PREDATOR ONE.
Joining Jonathan Maberry is Keith Strunk
Keith Strunk is an actor, author, teacher, producer, and a co-founder of River Union Stage, a professional Equity theater in its 14th year of operation based in Frenchtown, NJ.
He holds an MFA in Theater from Mason Gross School of the Arts at Rutgers University. Keith’s work as an actor includes commercials, independent film, stage, and industrial/corporate.
He is a partner in Interlude Group LLC, a company specializing in improv-based training simulations and video production for corporate training and development.
An award-winning scriptwriter, Keith has written a variety of film and stage scripts including a stage adaptation of A CHRISTMAS CAROL. He is the author of PRALLSVILLE MILLS AND STOCKTON, and THE DELAWARE RIVER SCENIC BYWAY both from Arcadia Publishing and “What Lies Between” in the LIAR LIAR Short Story Anthology.
He has led numerous workshops on a range of subjects including an annual interactive performance based program for 4th and 5th grades in Shakespeare now in its 14th year. Keith is a founding member of The Liars Club.