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2016 SLC|SEM
Digital Marketing Conference (DMC)

Was Held on August 25-26, 2016

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Marcus Sheridan

Professional Speaker, Founder of The Sales Lion, Partner at River Pools and Spas

Called a “web marketing guru” by the New York Times, the Story of how Marcus Sheridan was able to save his swimming pool company, River Pools, from the economic crash of 2008 has been featured in multiple books, publications, and stories around the world.

Since this achievement, Sheridan has become a highly sought after global speaker and consultant in the digital sales and marketing space, working with hundreds of business and brands alike to achieve their potential in a rapidly evolving marketplace, ultimately helping them to become the most trusted voice in their perspective industry.

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Brad Geddes

Author, Speaker, and Marketing Consultant

Internet marketing training: Training agencies, advertisers, and resellers on PPC, SEO, usability, conversion optimization, and more. Official Google AdWords Seminar Leader and conducted more than 60 officially Google-supported AdWords Seminars for Success, attended by more than 4,000 marketing professionals.

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Annie Cushing

Founder at Annielytics.com

Annie makes data sexy and teach marketers how to do the same through a variety of training resources.

Specialties: Web analytics, SEO, PPC, social media, and competitive analysis.

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Jonathan Maberry

NY Times Bestselling author, multiple Bram Stoker Award-winner and comic book writer.

Jonathan Maberry is a New York Times best-selling and multiple Bram Stoker Award-winning horror and thriller author, editor, comic book writer, magazine feature writer, playwright, content creator and writing teacher/lecturer. He was named one of the Today’s Top Ten Horror Writers. His books have been sold to more than two-dozen countries. Two of his novels (ROT & RUIN and DEAD OF NIGHT) are in development for film.

He writes in several genres. His young adult fiction includes ROT & RUIN (2011; now in development for film; DUST & DECAY (winner of the 2011 Bram Stoker Award; FLESH & BONE (winner of the Bram Stoker Award; 2012; and FIRE & ASH (August 2013). His thrillers include The Joe Ledger Thrillers from St. Martin’s Griffin (PATIENT ZERO, THE DRAGON FACTORY, THE KING OF PLAGUES, ASSASSIN’S CODE, EXTINCTION MACHINE, CODE ZER0, 2014, and PREDATOR ONE.

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Alan Bleiweiss

Alan Bleiweiss Consulting

Alan is a search engine optimization and Internet Marketing expert, blogger, author and industry speaker. If there is anything Alan and his team can do to get you to that next level, he'll find a way to do it.

Specialties: Search Engine Optimization (SEO), Search Marketing (SEM), Internet marketing, SEO Audits, Competitive Analysis
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Amy Schmittauer

Video | Social | Branding at Savvy Sexy Social

Amy Schmittauer is a video authority coach, public speaker and host of Savvy Sexy Social, a video series for people who want to create an amazing brand platform through video and social media.
Amy writes, hosts and produces the show which has an archive of more than 600 episodes. Impacting businesses in almost every country in the World, these advocates have helped the YouTube channel amass nearly 3 million views, contributing to Amy’s portfolio of work on the platform totaling over 10 million views.
She is an internationally acclaimed public speaker and edutainer, voted #1 Best Speaker at Social Media Day San Diego in 2015 and with high marks at events such as Tropical Think Tank, Hubspot’s Inbound and Social Media Marketing World.
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Justin Champion

Principal Content Marketing Professor at HubSpot 

Justin Champion is passionate and dedicated to helping businesses effectively tell their brand story and is currently the Content Marketing Professor for the HubSpot Academy. Justin has 6+ years experience in the field of digital media and has helped companies such as Wrangler Jeans, Majestic Athletic, Pendleton Whisky, and Rock and Roll Marathon Series grow their businesses through story-telling. He brings his experience and curiosity to help solve content marketing needs both online and offline.

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Luciano Pesci

CEO at Emperitas

Luciano turns data and research into actionable, easy to understand, business insight for tech-focused startups, SMBs and nonprofits.

He is a PhD candidate in Economics at the University of Utah and hold an MA in Economics, an HBA in History and a BS in Political Science all from the U of U.

He has conducted hundreds of primary research and data mining projects, and teach data analytics, marketing research, statistics and economics at multiple universities.

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Kirk Williams

ZATO, a PPC Search Engine Marketing Agency for Google Adwords & Bing Ads

Millennial *gasp* Marketer. Google Adwords & Bing Ads PPC Manager. If you follow me on Twitter, you will see that he makes amateurish, but fun memes about SEM.

  • Speaker at Hero Conference in London & Philly, State of Search Conference in Dallas, TX, SMX in San Jose & NYC, SLCSEM DMC, and Hero Conference in Philadelphia.
  • Named 1 of the 2014 Best eCommerce Experts in PPC by PPC Hero
  • Named 1 of the 15 Top PPC Experts to follow on Twitter by Wordstream.
  • Named 1 of the 30 Best PPC Experts to Follow in 2015 by White Shark Media.
  • Named 1 of the Top 5 PPC Rising Stars in 2015 by PPC Hero
  • Top 4 Finalist in PPC Hero's Search Marketing Madness, Best PPC Manager Category.
  • Board Member of Billings Advertising & Marketing Club (BAM)

He is a regular guest blogger on PPC Hero and a participating member of #PPCChat on Twitter, a weekly Twitter chat among professionals specifically focused on best practices in PPC.

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Susan Wenograd

Partner, Search Engine Marketing at Five Mill, Inc.

Susan has spent the last 11 years in the digital marketing space, starting with content and email marketing, and eventually making her way into PPC over 9 years ago. Paid media quickly felt like home, and I've done it in some form ever since, including:

- Paid search (Google AdWords, Bing)
- Display
- Remarketing/Retargeting
- Facebook ads

She has worked with and for many household names like Circuit City and General Motors, and many small businesses who needed some paid media help. Accounts have ranged in size from $1,000 a month in spend to over $1mm.

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Bjorn Espenes

Founder & CEO - Finch.com

Bjorn is a serial entrepreneur and has founded three successful internet software companies focused on driving profitable online revenues.

Most recently, Bjorn and his Co-Founder, Eric Maas, started Finch to solve the biggest challenge with paid search using automation and innovation. Finch focuses on doing one thing for their clients: creating profitable business growth. To accomplish this, Finch built a highly-scalable model where programmatic advertising takes center stage.

Finch is a Certified Google Partner and is proud to have a global team of Google certified AdWords Specialists. They are established in 12 countries and has over 300 clients and are headquartered in Salt Lake City, Utah. They also have offices in the U.S., Europe, Australia and Asia. Finch has been recognized by on the Inc. 500 in 2013 on the “500 Fastest Growing Companies in America.”

Prior to Finch, Bjorn founded and ran Infopia, a SaaS eCommerce platform backed by top Silicon Valley venture capital firms. Infopia captured over $1B in online revenues annually for their clients. 

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JD Prater

Senior Account Manager | Hanapin Marketing

JD Prater is a Senior Account Manager in charge of training and education at Hanapin Marketing. He's a digital marketing strategist with a passion for turning data into actionable stories. His expertise is in developing integrated digital marketing road maps to successfully attract, engage and convert audiences.

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Cory Edwards

Adobe - Director, Social Media & Content Marketing

At Adobe, Cory leads a team that is at the heart of enabling our business to be social: from sales and marketing to support and HR. We're aggressively trying new things and evolving our approach to social media to meet the demands of our business and the expectations of our customers.

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Purna Virji

Senior Manager, PPC Training at Microsoft.

Senior Bing Ads PPC Training Manager at Microsoft. Columnist for Search Engine Land and Search Engine Watch. Speaker at conferences such as MozCon, SMX and State of Search. Passionate about Voice Search, SEM/SEA/SEO and evangelizing Bing Ads. Avid traveler. Speaker of 6 languages.

Purna has over a decade of digital marketing experience, both in-house and agency. She lives, breathes, and dreams SEO, PPC, Voice Search and content marketing.

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When Was It?: 

Thursday August 25, 2016 and Friday August 26, 2016.

  • Networking and cutting-edge presentations
  • Snacks, catered lunch, swag bag, and more
  • After party on Thursday evening
  • More details to come!

Where Was It?

Megaplex Theatres - Jordan Commons

9335 South State St, Sandy, UT 84070

What Is The SLC|SEM DMC?

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

There were nearly 300  attendees last year, and we expect significant growth at the 2016 DMC of 500+.

With past speakers including Duane Forrester (Bing), Lee Odden (Top Rank Marketing), Cyrus Shepard (Moz), and David Locke (the Utah Jazz), you will not want to miss this event!

This year's event will be a single track, and will be split into two days, so you don’t have to worry about missing a presentation. 

  • Lee Odden
    Lee Odden presenting at the 2015 SLCDMC
  • David Locke
    David Locke presenting at the 2015 SLCDMC
  • Luciano Pesci
    Luciano Pesci presenting at the 2015 SLCDMC
  • The DMC Afterparty
    The SLCDMC afterparty 
Google Fiber

I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives.

SLC|SEM Member

Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of.

SLC|SEM Member

Together We Learn

~ We Look Forward To Seeing You Soon! ~