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We are thrilled to invite you to an upcoming Utah Digital Marketing Collective Online Event, Wednesday, October 13, 2021

To RSVP simply click the "Attend Button" to the right (on desktop) or at the bottom of the page (on mobile), and follow the instructions.

DMC Online 101321 Simon Poulton

Our Presenter: Simon Poulton

Presentation Title: Privacy Pirates: Navigating the Choppy Seas Ahead

Presentation Description:

Captain Simon PoultonDead Cookies Hold No Data.
 
Captain Simon "I'm Getting Seasick" Poulton (VP of Digital Intelligence at Wpromote) returns to the Utah DMC following his previous presentation, Taking Your Data Back to the Future.
 
During this session, Simon will discuss the challenges generated by the privacy-centric changes to the digital marketing that we've seen over the past year, and share a look into the future as we navigate the high seas together.  
 
Avast Ye! Specifically, Simon will cover:
 
  • The broad array of changes we've seen from Apple, and what exactly AppTrackingTransparency (ATT) does. 
  • The motivations guiding these changes and why this is the tip of the iceberg. 
  • A look into the future of Apple's ITP, Google's Privacy Sandbox and the nature of content castles. 

About Simon Poulton

An interest in analytics forged in the fires of psychology, statistics & digital marketing, Simon has had a passion for finding creative ways to measure real-world scenarios from an early age.

In his current role as the Vice President of Digital Intelligence at Wpromote, Simon oversees the Analytics Development, Data Analysis, Data Science & Solution Architecture team. In this role, he sets the vision for the future of digital measurement and actively engages with business leaders to democratize digital marketing analytics allowing organizations to make confident data-backed decisions. He recently led the team focused on measurement for the launch of NBC's new streaming service, Peacock.

Simon regularly speaks at industry events, including SMX (West, East & Advanced), State of Search, Wpromote's Challenger Summit, and E-commerce Catalyst (Cleveland Research), and is returning for the 3rd time to speak present for Utah DMC!

Connect with Simon: LinkedIn or Twitter


Event Note: Often our events run over 1-hour by the time we get through all Q&A. Please be aware that we will be recording this event and it will be available shortly after we conclude.
 

Who Should Attend?:

  • Professional Internet / Digital Marketers
  • Marketing Directors, Managers, CMO's
  • PR and Communications Professionals
  • Business Owners/CEOs
  • Anyone who wants to learn how to take digital marketing to the next level

WHEN:

Wednesday, October 13, 2021 at 12 pm Mountain

  • 12 PM: Livestream begins
  • 12:40-ish: Q&A
  • 1:PM-ish End Presentation.

COST & RSVP DETAILS
No Charge. It's Free, and unlimited capacity. Recording of the event will be made available shortly after the presentation ends.

Special Thanks to our Event Sponsor

BrightTalk

TO RSVP for Utah DMC Online - Click Below