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The 2018 Utah Digital Marketing Collective Presents Our 4th Annual Conference

Friday, August 24, 2018

9:00 AM - 5:00 PM

Learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. DMC is Utah’s premiere digital marketing conference: if you miss it, you miss out.

Get your tickets here! ›


Rand Fishkin

Keynote: "SEO in 2018"

Founder of Moz, founder, and CEO of Sparktoro, keynote speaker, SEO expert

Rand Fishkin is the founder of SparkToro and was previously cofounder of Moz and Inbound.org. He’s dedicated his professional life to helping people do better marketing through the Whiteboard Friday video series, his blog, and his book, Lost and Founder: A Painfully Honest Field Guide to the Startup World. When Rand’s not working, he’s most likely to be in the company of his partner in marriage and (mostly petty) crime, author Geraldine DeRuiter. If you feed him great pasta or great whiskey, he’ll give you the cheat code to rank #1 on Google.

Session Description

What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)

Larry Kim

Larry Kim

Keynote: "10 Facebook Messenger & Chatbot Marketing Hacks of All Time"

Most Influential PPC Expert, CEO, Founder of WordStream

Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.


Jim Yu

Keynote: "Search & the Customer Experience: Utilizing AI to Drive Continuous Performance "

Jim is the founder and CEO of BrightEdge. In the past eight years, Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing. Jim is a well-known digital-marketing expert who speaks at conferences, such as Share, Dreamforce, Adobe Summit, and SMX. In addition, Jim is an industry expert with regular columns in Search Engine Land, Marketing Land, ClickZ, and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform, which is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.

Session Description

We are entering a new era of search, where the use of AI applications like machine learning, are fueling continuous performance and allowing search marketers to scale their operations. According to BrightEdge research, over 60% of marketers are set to use AI in their strategies this year. In this keynote BrightEdge CEO, Jim Yu will share insights into the key drivers behind AI adoption such as the need for intelligent automation, data-driven insights, personalization, and the customer experience. Session details will focus on how marketers can utilize AI to make smarter and faster decisions to deliver compelling customer experiences that perform. Key takeaways will include practical case studies that showcase how smart marketers are already leveraging AI to drive the convergence of content and SEO and boost performance.

Kellie Giibson

Kellie Gibson

"Featured snippets: From then to now, volatility, and voice search"

As one half of the research team at STAT Search Analytics, Kellie has spent the last three years scouring the SERPs and writing about what she finds. With mountains of data and a penchant for words, she produces highly detailed research to help SEOs better understand their unique search landscape.
Session Description
Still a large, first place presence on the SERP, featured snippets heighten site visibility and help digital assistants do their thing — but are they a viable strategy for SEOs? In her talk, Kellie will walk you through the evolution of featured snippets, their stability on the SERP, and their close relationship with voice search. By the end, you’ll know what it takes to snag snippets, why you’re likely to hang onto them for the long haul, and how they can be optimized for spoken queries.   
Bart Sharp DMC

Bart Sharp

"Making the switch to a digital-focused marketing approach"

Bart Sharp is the senior vice president of marketing for the Utah Jazz. In this role, he oversees media and promotions, creative services, digital services, customer analytics and research, and youth programs.

Bart joined the Larry H. Miller Group of Companies in December 2009 as an account director for Saxton Horne Communications, with his primary focus on the Larry H. Miller automotive dealerships. He has also served as the Vice President of Buying and Marketing for Fanzz Sports Stores, Vice President of Marketing Services for Larry H. Miller Sports & Entertainment, and as general manager of the NBA G League’s Salt Lake City Stars during the team’s inaugural season in Salt Lake City.

Prior to joining the LHM Group, Bart worked for Holmes Homes—a top homebuilder in the state of Utah—as Division President, Vice President of Land Acquisition and Development, and Vice President of Sales and Marketing.

Bart resides in South Jordan, Utah with his wife, Angela, and their three children.


Kirk Williams

"When Good PPC Goes Bad"

Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. In 2017, he was named the #4 Most Influential PPCer in the world by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.

Session Description

In order to achieve joyous acclamations of success, we PPCers need to nail all the audiences, we need to automate all the bids, and we need to test all the ads. But what happens when your PPC account still fails... even though you've done everything right? Our response is typically to dig deeper, expending additional person-hours seeking a solution that may never be found. But what if the problem lies elsewhere? What if the problem can't even be found in the data, or even in PPC itself? In this session, we will discuss how to identify when a greater problem than poor PPC management exists in an account, and how to solve for that problem.

Sam Hirbod

Sam Hirbod

"The Future of Content and how to prepare for it"

Sam Hirbod, Principal Agency Strategist at HubSpot, is an expert in inbound marketing, business strategy, and account management. He’s coached 1 000+ organizations within the public and private sector, helping them grow better by translating business cases into sustainable action plans.

Session Description

The Future of Content - What does the future of content look like and how do you prepare for it? In this session, ongoing and future content trends are turned into easily actionable insights which prepare you and your organization for the future of content. You will learn how to make the most out of your content by: targeting your ideal customer, working with influencers, learning the latest and future content trends, how you can easily get started and more. 

Sangram Headshot 2018-1

Sangram Vajre

"How to market and sell like a category leader?"

Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more.  In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel.  Follow Sangram on Twitter: @SangramVajre

Session Description

While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.


Heather Cooan

"Break Through PPC Optimization Walls with Marketing Automation"

Heather is an entrepreneur, author, international speaker, & ex-roller girl. She founded HDC Digital, a Phoenix-based digital & demand marketing agency revolutionizing the way companies think about and approach growth. Over her career, Heather has served in digital marketing roles both in-house and agency-side, spanning the full funnel, across many verticals, both lead generation and ecommerce. Credits include The Smithsonian, UGG Australia, Teva, Google, PapaJohns, ISOTONER, Totes, ESET, PetSmart, Infusionsoft, and numerous others.
Session Description
Paid channels have become the favorite tools of performance marketing teams looking to drive bottom-line revenue and growth. PPC is a great tool for fast, measurable growth, but there are limits to optimization before you hit diminishing returns and paid channel growth stalls. Enter marketing automation. Integrating marketing automation into your strategy enables you to continue to grow and improve the performance of your paid campaigns. We'll walk through tips and tricks to improve funnel conversion rates, get more out of your paid campaigns, and measure in-funnel activities using functionality you likely already have hiding in your CRM.
Amy Bishop

Amy Bishop

"Advanced Excel: DIY SEM Tools"

Amy has built and implemented multichannel digital strategies for a variety of companies spanning several industry verticals from start-ups and small businesses to Fortune 500 and global organizations. Her expertise includes e-commerce, lead generation, and localized site-to-store strategies. Amy recently launched Cultivative, a performance marketing agency.
Session Description
Join this session to learn how to put Excel to good use. We aren't just talking about useful formulas - we will be using formulas and other Excel features to create our own tools. We’ll build tools to optimize campaign results, identify opportunity areas, and improve reporting. Leaving this session, you’ll not only have a new set of tools at your disposal but you’ll be empowered to iterate and create new tools of your own!
JD Prater

JD Prater

"Omni-Channel Analytics: Facebook's View of the Entire Customer Journey"

JD Prater is a growth marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing. Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.

Session Description

Facebook continues to provide marketers with the tools they need to be successful. With the addition of Facebook Analytics, they’re closing the gap on measuring actions taken in the News Feed to what happens on company websites, apps, and brick and mortar stores. They’re stitching together all these channels to provide marketers with an omni-channel measurement and analytics tool. And it’s awesome! In this session, JD's going to provide a few examples of some powerful Facebook Analytics reports. Ultimately, he'll help you understand how to measure audience behavior across both devices and channels, including your app and website, to optimize conversion and retention. Attendees will walk away knowing: How to Tie Facebook Activity to Revenue by Building Funnels in Facebook Analytics. How to Set Up and Analyze Audience Cohorts. How to Slice Your Audience Data with Segments 


Joel Klettke

10 Conversion-Killing Copy Mistakes (And How to Fix ’Em

Joel Klettke is a conversion copywriter and consultant. He runs Business Casual Copywriting, where he’s helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers. He's also the founder of Case Study Buddy, a done-for-you case studies service that gives brands an easy way to capture and share customer success stories. And as a new Dad, he could definitely use a coffee right now. You can follow him on Twitter @JoelKlettke.

Session Description

Struggle to write effective copy -- or even get started writing at all?
Not seeing the conversions you want? You’re not alone -- writing persuasive copy is hard!

In this session, I’ll share 10 of the most common mistakes I see businesses making with their website, email, and ad copy — and how to avoid falling into the same pitfalls.

You’ll learn...

  1.  The MOST important thing to consider when writing for your audience
  2. A foolproof technique for keeping copy focused and organized
  3. How to know whether your copy should be long, short, or somewhere in between
  4. Why you should NEVER write copy in a vacuum (unless you want it to suck)
  5. And more!
You’ll leave with a new bag of practical tactics and tricks you can apply right away to make your website copy stronger.

Marie Haynes

"Google's Quality Raters' Guidelines"

Dr. Marie Haynes is someone who is completely obsessed with understanding how Google's algorithms work. Her growing company, Marie Haynes Consulting, works primarily to help websites perform better, especially after suffering a traffic drop. Marie regularly speaks at events like Pubcon and SMX."

Session Description

Core algorithm updates, and how to diagnose traffic drop issues that coincide with these updates.

Adam Buchanan DMC

Adam Buchanan

"How to do Influencer Marketing the Right Way to Grow Your Brand"

For the last 10 years, Adam has helped brands such as Cabela's and Columbia Sportswear build their social media and influencer marketing strategies to help grow their business. He's worked with companies in consumer goods, retail, tourism, and healthcare. He focuses on helping brands build trust with their audience and shares these strategies on his podcast The Marketing Trust. He is a public speaker and covers digital marketing, social customer service, and influencer marketing topics.

Session Description

Learn how to select the right influencers for your brand. Adam shares the right way to reach out to influencers that won't turn them off. Learn how to identify advocates for your brand that can also be impactful influencers. Learn how to manage an influencer program and measure success.


Carrie Albright

"Less Programmatic Jargon, More Programmatic Action"

Carrie is an Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things marketing. Her clients range from airlines and retail to hospitality and insurance. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as regular blogger for Search Engine Land, Carrie enjoys any excuse to stay on the cusp of innovative digital marketing approaches. She is a frequent webinar host and public speaker, pairing with such cohosts as Larry Kim, Brad Geddes, Kissmetrics, Google, Bing, and Moz. Additionally, Carrie has presented at Hero Conf, SMX East, Click Z, and State of Search.


Mikel X. Chertudi

Mikel X. Chertudi

"Trends, Issues and New Approaches to Digital Marketing & Experience Data"

Mikel X. Chertudi is the Co-founder & CEO of Strala.

Session Description

Today’s digital marketers face significant challenges in analyzing ROI and creating personalized experiences at scale due to marketing data silos, disparate marketing systems, and insufficient insight. Join us in this lunch-time presentation covering:

  • Latest research & trends at the intersection of customer experiences, digital, technology, and data
  • Revolutionary new approaches to improving marketing big data, ROI & attribution, personalization, and AI
  • How to scale marketing with data consistency and pre-defined standards
  • Strala will also publicly unveil its new Experience Data Platform

Download the 2018 Conference Program here >>

                        Stage 13       Stage 19
7:30 AM  

Doors Open / Check-in begins
Light breakfast (Cinnamon Roll Assortment,
Fruit, Juice, and Coffee)
With nearly 500 attendees, you’ll want to arrive
early to get a good seat.)

8:45 AM   Take Your Seats    
9:00 AM   Welcome Address    
9:10 AM   Larry Kim
(Opening Keynote)
10:10 AM   Sam Hirbod   Sangram Vajre
10:50 AM   Kellie Gibson   Heather Cooan
11:30 AM   Joel Klettke   Amy Bishop
12:05 PM   Lunch    
12:30 PM  

Bonus Lunch Session from Mikel X. Chertudi

1:15 PM   Jim Yu
(Lunch Keynote)
2:15 PM   Marie Haynes   Carrie Albright
2:55 PM   Adam Buchanan   Kirk Williams
3:35 PM   Bart Sharp    JD Prater
4:15 PM   Rand Fishkin (Closing Keynote)    
5:00 PM  

End of Conference 
& Sponsor Giveaway
Networking After Party Begins in
Emperitas/Utam DMC Lounge

6:30 PM   Networking After Party Ends -
See you next year! 

What Is The Utah Digital Marketing Collective Annual Conference?

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

There were over 300 attendees in 2017, and we expect significant growth at the 2018 DMC.

With speakers including Larry Kim, Rand Fishkin, and Sangram Vajre, you will not want to miss this event!

This year's event will be a multi-track, single-day event, so you can choose the presentations that are pertinent for you. 

Where Is It?

Megaplex Theatres - Jordan Commons

9335 South State St, Sandy, UT 84070

Friday, August 24th, 2018 

9:00 AM - 5:00 PM

  • Networking and cutting-edge presentations
  • Snacks, catered lunch, swag bag, and more
  • More details to come!

I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives.

SLC|SEM Member

Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of.

SLC|SEM Member

Together We Learn

~ We Look Forward To Seeing You Soon! ~