Rand Fishkin is the founder of
Session Description
What’s changed in how people search the web, and how search engines serve results (and what that means for marketing)
Larry Kim is the CEO of MobileMonkey, a chatbot building platform for marketers that enables mobile messaging between businesses and customers via Facebook Messenger. He’s also the founder of WordStream, the World’s top PPC marketing software company. Larry was voted the most influential PPC expert in 2015, 2014 and 2013 according to the PPC Hero Blog. In 2015 Larry also won Search Marketer of the Year Awards from the US Search Awards and Search Engine Land. Previously he and won a spot in the ClickZ Digital Marketing Hall of Fame and Small Business Influencer Award. He was also the top columnist for all of Search Engine Land in 2013 and is the Most Influential Search Engine Marketer of 2014 and most retweeted SEM according to 3QDigital.
Jim is the founder and CEO of BrightEdge. In the past eight years, Jim has built BrightEdge into a global business that is the trusted enterprise standard for content performance marketing. Jim is a well-known digital-marketing expert who speaks at conferences, such as Share, Dreamforce, Adobe Summit, and SMX. In addition, Jim is an industry expert with regular columns in Search Engine Land, Marketing Land, ClickZ, and Huffington Post. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform, which is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe. Jim holds an MBA from Stanford University, a Master's of Engineering from the University of Virginia, and a Bachelor's of Science in Computer Science from the University of South Dakota.
Session Description
We are entering a new era of search, where the use of AI applications like machine learning, are fueling continuous performance and allowing search marketers to scale their operations. According to BrightEdge research, over 60% of marketers are set to use AI in their strategies this year. In this keynote BrightEdge CEO, Jim Yu will share insights into the key drivers behind AI adoption such as the need for intelligent automation, data-driven insights, personalization, and the customer experience. Session details will focus on how marketers can utilize AI to make smarter and faster decisions to deliver compelling customer experiences that perform. Key takeaways will include practical case studies that showcase how smart marketers are already leveraging AI to drive the convergence of content and SEO and boost performance.
Bart Sharp is the senior vice president of marketing for the Utah Jazz. In this role, he oversees media and promotions, creative services, digital services, customer analytics and research, and youth programs.
Bart joined the Larry H. Miller Group of Companies in December 2009 as an account director for Saxton Horne Communications, with his primary focus on the Larry H. Miller automotive dealerships. He has also served as the Vice President of Buying and Marketing for Fanzz Sports Stores, Vice President of Marketing Services for Larry H. Miller Sports & Entertainment, and as general manager of the NBA G League’s Salt Lake City Stars during the team’s inaugural season in Salt Lake City.
Prior to joining the LHM Group, Bart worked for Holmes Homes—a top homebuilder in the state of Utah—as Division President, Vice President of Land Acquisition and Development, and Vice President of Sales and Marketing.
Bart resides in South Jordan, Utah with his wife, Angela, and their three children.
Kirk is the owner of ZATO, his Paid Search & Social PPC micro-agency of experts, and has been working in Digital Marketing since 2009. In 2017, he was named the #4 Most Influential PPCer in the world by PPC Hero and has written articles for many industry publications. He is also an avid conference speaker, having traveled across the US and UK to talk about Paid Search. Kirk currently resides in Billings, MT with his wife, four children, and little sleep.
Session Description
In order to achieve joyous acclamations of success, we PPCers need to nail all the audiences, we need to automate all the bids, and we need to test all the ads. But what happens when your PPC account still fails... even though you've done everything right? Our response is typically to dig deeper, expending additional person-hours seeking a solution that may never be found. But what if the problem lies elsewhere? What if the problem can't even be found in the data, or even in PPC itself? In this session, we will discuss how to identify when a greater problem than poor PPC management exists in an account, and how to solve for that problem.
Sam Hirbod, Principal Agency Strategist at HubSpot, is an expert in inbound marketing, business strategy, and account management. He’s coached 1 000+ organizations within the public and private sector, helping them grow better by translating business cases into sustainable action plans.
Session Description
The Future of Content - What does the future of content look like and how do you prepare for it? In this session, ongoing and future content trends are turned into easily actionable insights which prepare you and your organization for the future of content. You will learn how to make the most out of your content
Sangram Vajre is the Co-Founder & CMO of Terminus. He has quickly built a reputation as one of the leading minds in B2B marketing. Before co-founding Terminus, a SaaS platform for account-based marketing, Sangram led the marketing team at Pardot through its acquisition by ExactTarget and then Salesforce. Since the Terminus platform launched in 2015, the company has experienced white-hot growth winning accolades such as Atlanta's Startup of the Year, #1 Best Place to Work from The Atlanta Business Chronicle, B2B Innovator of the Year, and more. In 2018, Sangram was named one of the top B2B influencers to watch by B2B News Network. Sangram is the author of "Account-Based Marketing For Dummies" and is the mastermind behind #FlipMyFunnel. Follow Sangram on Twitter: @SangramVajre
Session Description
While there's no "silver bullet" for leading a company to success, creating a new product category can put your company on the right path. The importance of having the right product-market fit cannot be understated. But even with the right product in the right market, there's still the question of category fit. Over the past few years, we've seen thousands of new B2B technologies come on the scene. How can your company rise to the top in its category? In this session, Sangram Vajre, Terminus Co-Founder & CMO, author of Account-Based Marketing For Dummies, and founder of #FlipMyFunnel will share some of the unique challenges of category creation. Sangram will discuss lessons learned and provide the audience with solid takeaways to win the race in building your category for your business.
JD Prater is a growth marketer and digital media strategist with a passion for organizing data into actionable stories. As the Director of Growth Marketing at AdStage, JD stewards over full-funnel marketing strategy, including demand generation, advertising, and content marketing. Voted among the top 25 most influential PPC experts in 2017, JD regularly contributes to top marketing industry publications, speaks at PPC conferences, and co-hosts the weekly PPC Show podcast.
Session Description
Facebook continues to provide marketers with the tools they need to be successful. With the addition of Facebook Analytics, they’re closing the gap on measuring actions taken in the News Feed to what happens on company websites, apps, and brick and mortar stores. They’re stitching together all these channels to provide marketers with an
Joel Klettke is a conversion copywriter and consultant. He runs Business Casual Copywriting, where he’s helped clients like HubSpot, InsightSquared and WP Engine turn more visitors into customers. He's also the founder of Case Study Buddy, a done-for-you case studies service that gives brands an easy way to capture and share customer success stories. And as a new Dad, he could definitely use a coffee right now. You can follow him on Twitter @JoelKlettke.
Session Description
Struggle to write effective copy -- or even get started writing at all?
Not seeing the conversions you want? You’re not alone -- writing persuasive copy is hard!
In this session, I’ll share 10 of the most common mistakes I see businesses making with their website, email, and ad copy — and how to avoid falling into the same pitfalls.
You’ll learn...
Dr. Marie Haynes is someone who is completely obsessed with understanding how Google's algorithms work. Her growing company, Marie Haynes Consulting, works primarily to help websites perform better, especially after suffering a traffic drop. Marie regularly speaks at events like Pubcon and SMX."
Session Description
Core algorithm updates, and how to diagnose traffic drop issues that coincide with these updates.
For the last 10 years, Adam has helped brands such as Cabela's and Columbia Sportswear build their social media and influencer marketing strategies to help grow their business. He's worked with companies in consumer goods, retail, tourism, and healthcare. He focuses on helping brands build trust with their audience and shares these strategies on his podcast The Marketing Trust. He is a public speaker and covers digital marketing, social customer service, and influencer marketing topics.
Session Description
Learn how to select the right influencers for your brand. Adam shares the right way to reach out to influencers that won't turn them off. Learn how to identify advocates for your brand that can also be impactful influencers. Learn how to manage an influencer program and measure success.
Carrie is an Associate Director of Services at Hanapin Marketing, where she's spent thousands of hours specializing in all things marketing. Her clients range from airlines and retail to hospitality and insurance. Carrie is passionate about fostering innovative tactics and strategies for Hanapin’s clients. As a contributor to PPCHero, as well as
Mikel X. Chertudi is the Co-founder & CEO of Strala.
Session Description
Today’s digital marketers face significant challenges in analyzing ROI and creating personalized experiences at scale due to marketing data silos, disparate marketing systems, and insufficient insight. Join us in this lunch-time presentation covering:
.png?width=300&name=BASE%20Search%20Marketing%20Logo%20(1).png "BASE Search Marketing Logo (1)")
