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Utah DMC Conference 2019 Logo with Date

Friday, August 23, 2019

9:00 AM - 6:30 PM

The Utah Digital Marketing Collective invites you to our 5th annual digital marketing conference. Come learn the latest marketing trends, strategies, and tools from industry-leading speakers while cultivating new relationships with industry leaders and local gurus. This event is Utah’s premiere digital marketing conference: if you miss it, you miss out.

Get your tickets here! ›

DMC Overview_Final
Neil Patel - 2019 Utah DMC

Neil Patel

Co-Founder of Crazy Egg, Hello Bar and KISSmetrics

 

Session Title: The Future of Digital Marketing: It's Not What You Think

Session Description:

Neil Patel breaks down where digital marketing is headed and what you need to do to ensure your success.

Speaker Bio:

Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives. Follow Neil online 

https://twitter.com/neilpatel

https://www.facebook.com/neilkpatel/

https://www.youtube.com/channel/UCl-Zrl0QhF66lu1aGXaTbfw

Marcus Sheridan - 2019 Utah DMC

Marcus Sheridan

Founder and President of The Sales Lion / Int'l Speaker

 

Session Title: THE VISUAL SALE:  How to Embrace the Visual Revolution and Create a Culture of Video in Your Organization

Session Description:

Studies have shown that by the year 2019, 80% of all content consumed online will be video-based content. With such a dramatic trend, what is your business or organization doing to not only meet the demands of today's buyer but to also stay ahead of the marketplace and be prepared for what is next? In this action-packed keynote, Marcus Sheridan will show powerful stories of how B2B and B2C companies are using video to not only build their brand but significantly drive sales and marketing revenue in the process. Sheridan will also discuss exactly how any organization, regardless of size, can develop its own culture of video and experience incredible results.

Session Takeaways:

  • See what type of video content does and does not move the needle in terms of sales and revenue.
  • Discover how to integrate video into the sales process to improve closing rates while decreasing sales cycles.
  • Learn how to set up an in-house "media company" and engage your team in the process.
  • And much, much more!

Speaker Bio:

Marcus is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate audiences. In 2017 Forbes named Marcus 1 of 20 “Speakers You Don’t Want to Miss.” He has been dubbed a “Web Marketing Guru” by the New York Times and featured in Inc., The Globe and Mail, Forbes, and more.  As founder and president of The Sales Lion, which recently merged with IMPACT in 2018, Marcus has established one of the most successful digital sales and marketing agencies in the country. Within his speaking company, Marcus Sheridan International, Inc., he gives over 70 global keynotes annually where he inspires audiences in the areas of sales, marketing, leadership, and communication.  Mashable rated his book, “They Ask, You Answer,” the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.”

Ian Lauri-1

Ian Lurie

Executive Vice President at Clearlink

 

Session Title: Everything I Needed To Know About Marketing I Learned Playing Dungeons & Dragons

Session Description:

Marketing. Dungeons & Dragons. They aren’t that different. Seriously: Follow Ian on this quick romp through the world of role-playing games and how they teach you to be a better marketer.

Session Takeaways:

  • What a “niche” really looks like
  • Basic marketing math (what’s a click worth?)
  • Why return on time invested is the most important marketing metric
  • The best thing about marketing

Speaker Bio:

Ian Lurie is Founder and CEO of Portent, a digital marketing company he started 1995. Ian's professional specialties and favorite topics are marketing strategy, history, search and all things nerdy.

He is co-author of the 2nd edition of the Web Marketing All-In-One for Dummies and wrote the sections on SEO, blogging, social media and web analytics. He's recorded training for Lynda.com, writes regularly for the Portent Blog and has been published on AllThingsD, Forbes.com and TechCrunch. And, Ian speaks at conferences around the world, including SearchLove, MozCon, SIC and ad:Tech.

His random educational background includes a B.A. in History from UC San Diego and a degree in Law from UCLA. Along the way, he's been a very amateur competitive cyclist, a bike messenger, a roof consultant, a technical writer and an Adobe FrameMaker consultant. You may find him teaching his kids to play Dungeons and Dragons on the weekends, or dragging his tongue on the ground as he pedals his way up Seattle's ridiculously steep hills.

Susan-Wenograd

Susan Wenograd

Vice President, Marketing Strategy at Aimclear

 

Session Title: How to Build an Effective Facebook Funnel

Session Description:

When someone discovers a new method to reach an audience, everyone starts doing the same thing and oversaturates the audience. We should not be pounding the bottom of the funnel with the hard sell. We have to change what we have been doing in the past.

Learn how to approach creating effective Facebook ad funnels. This session will be filled with actionable content that will help you change what you've been doing for the better.

Speaker Bio:

Susan Wenograd is recognized nationally and internationally as a leading authority on digital marketing, specifically in paid search and social. As Vice President of Marketing Strategy for Aimclear®, Susan fearlessly develops groundbreaking integrated marketing strategies to help clients reach customers via digital channels and inject the right message at the right online moment.

Susan is a regular contributor and expert source for top media outlets, including NPR, Wired, Search Engine Land, Search Engine Journal. She shares insight as a sought after keynote speaker and session presenter at top marketing conferences around the world, including Pubcon, SMX, Digital Summit, brightonSEO, Learn Inbound, and Zenith Conference.

When she isn’t testing the leading edge of marketing, Susan disconnects and explores amazing locales in the Continental United States, “glamping” - RV-style - with her family.

Dennis Yu - Utah DMC 2019

Dennis Yu

CEO of BlitzMetrics

 

Session Title: Facebook- Cracking the Code

Session Description:

Double your remarketing conversion rates, turn Facebook into your PR machine, make your company look way bigger than it is, get your way effortlessly in that customer service problem, get the job you want, or drive awareness of a new product.

You don't have to be a programmer, have a big budget, or have a lot of marketing experience. This is about using the "dollar a day" technique to make Facebook work for you. Also known as the "influence the influencer" or "Inception" approach, these 6 phases are evergreen, meaning you can let them run forever. 

In this session, we will share examples of applying these techniques and the strategy behind them.

Speaker Bio:

Dennis Yu is the Chief Executive Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults. Dennis’ mission is to provide education at no cost to students.

 

Duane Forrester Utah DMC 2019

Cory Henke

Founder/CEO Variable Media

 

Session Title: The Most Valuable Impression on the Web (Instagram Stories)

Session Description:

The only constant in our industry is change, and what I have seen change more than anything is our consumption of media specifically on mobile within platforms. In our session, we will explore organic and paid strategies as well as case studies via PowerBI dashboards custom-built for the Utah DMC. Moreover, we will take a look at creative, primarily vertical and similar to previous presentations we will compare, contrast, and evaluate data insights that uncover a story about human behavior.

Session takeaways:

  1. Organic & Paid Instagram Strategies & Implementation
  2. The value of data analysis and dashboard visualization
  3. A deeper understanding of the value of Instagram and capability for building a brand
  4. Audience development & retargeting strategies

Speaker Bio:

Cory Henke is an Agency founder & CEO who currently leads a small team and growing rapidly with clients and staff. His media agency has expanded into organic social media as well as analytics and dashboards customized to the client and built on the PowerBI platform.

Cory speaks domestically and internationally on paid media primarily in the social and video sphere of advertising. Most recently he won best presentation at Hero Conference in 2018 and most recently in Lima, Peru at A4.

Duane Forrester Utah DMC 2019

Duane Forrester

VP of Industry Insights with Yext

 

Session Title: How Machine Learning is Changing the Landscape of Search, Discovery and Engagement

Session Description:

Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.

Speaker Bio:

Prior to becoming the VP of Industry Insights for Yext, Duane Forrester accumulated over 20 years’ experience in the search and social fields. He is the author of How To Make Money With Your Blog and Turn Clicks Into Customers, through McGraw-Hill. Along the way, Duane has worked in marketing & PR with Caesar’s Palace, run his own websites, communities and consultancy, worked for small and enterprise publishers online. Past work included almost 9 years with Microsoft and Bing where he helped run their Webmaster Tools program, as well as the SEO program at MSN. In between the bookends of Yext and Bing, Duane ran operations for Bruce Clay, Inc., one of the oldest names in digital marketing. For several years, Duane’s focus included writing for SearchEngineLand.com, moderating in the original SearchEngineForums.com and being a Board member with SEMPO, where he founded the InHouse Committee and SEMPO’s annual Industry Salary Survey.  @DuaneForrester

Utah DMC 2019 Michelle Morgan

Michelle Morgan

Director of Client Services at Clix Marketing

 

Session Title: PPC Lead Generation Strategies for Quantity, Quality, and Revenue

Session Description:

Lead generation presents different challenges than Ecommerce. The sale isn’t made in an instant on a website. We have to offer, show, and then deliver on value through a sometimes lengthy buyer journey, all while competing for our audience’s attention against distractions and competitors and also making sure they’re a good fit for our customer base. In this session, we take a step away from the keyword and bidding strategies and focus on the parts of lead generation campaigns that can help drive higher lead counts, better quality leads, and propel users through to customer.

Speaker Bio:

Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 9 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf, and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards and was voted a Top 25 PPC Influencer in 2019. She’s also a contributor to Search Engine Journal, Social Media Examiner, WordStream, AdStage, and more. Follow Michelle on Twitter and connect on LinkedIn.

Courtney Sembler - HubSpot

Courtney Sembler

Manager of HubSpot Academy Education at HubSpot

 

Session Title: Education: An Industry Differentiator That Grow Your Business

Session Description:

Education is not just for higher-education. It can help provide value for your business and support your customers. Together we will summarize the value of education in building an inbound business and share how to create education that increases force and reduces friction to help your business grow. 

Session Takeaways: How does education fuel an inbound company. How can education serve your business and your customers? Where to get started with education.

Speaker Bio:

Courtney hails from San Francisco, CA and moved to Boston, MA to work for HubSpot in 2015. She currently works as the Manager for HubSpot Academy Education dedicated to leading the inspiring and passionate Inbound Professor group. She was a previous Inbound Professor focused on email marketing, GDPR, and contact management. She is devoted to education, environmental programs, and a true email geek. Connect on Twitter

Scott Paul utah DMC 2019

Scott Paul

CEO @ Wooly / Disney VP / Influencer Marketing / 3 Exits / 30+ Angel Deals / Tesla & DJI Ambassador / Alpaca Farmer

 

Session Title: “Why influencers suck and how to work with them and not pay a dime”

Session Description:

We will discuss the evolution of influencer marketing over the last decade and what works today that didn’t work last year.  We will show you how you can recruit your customers to be your best advocates and reach more people than influencers in an authentic way.  Learn Tips and tricks on free and paid tools to start influencer marketing program at your company today.
 

Speaker Bio:

Scott Paul is CEO of Wooly, a software to grow brand advocates and communities. His side-hustle is Tangible, and e-commerce school.  He has worked as a VP at Disney after exiting his marketing agency to them in 2015.  He lives on a ranch and trying to figure out how to raise kids and alpacas.  One day Scott will invent the end of clothing as we know it :) Connect on  LinkedIn

 

Scott Paul utah DMC 2019

Michael Janda

Business Coach for Creative Professionals / Author / Speaker / Creative Consultant;

 

Session Title: Maximizing Micro-Moments

Session Description:

Michael Janda will teach proven growth strategies for social media and provide you with a systematic process for planning social media content that can expand awareness of your brand.

Session takeaways:

  • Learn the difference between a linear and non-linear narrative
  • Learn best practices for each social platform
  • Learn how to plan social media long-form content
  • Learn how to break social media content into short-form, shareable pieces
  • Learn to measure and connect the dots between content and action

Speaker Bio:

Michael is an executive-level creative leader with more than 20 years of experience in both in-house creative departments and agencies working with some of the greatest brands in the world.

Since the mid-nineties, he has been building his career as a creative professional. From mom and pop shops to Disney and Google, he has worked with a full gamut of clients. He loves to share his good, bad and ugly experiences from growing his agency in hopes that he can inspire young designers, struggling entrepreneurs and successful business leaders looking to take things to the next level.

Jeff Sauer

Jeff Sauer

Digital Marketing Speaker, Professor & Google Analytics Consultant - Founder of Jeffalytics

 

Session title: Saving Hundreds of Hours a Year Reporting with Google Data Studio

Session Description:

Digital marketing is a whole lot of fun – until reports are due to begin the month. Then it gets downright ugly. That is, for those marketers who aren’t on the Google Data Studio train. In this session, you will learn how to develop automated reporting across all several digital marketing channels using Google Data Studio, begin to understand the data connectors available to pull data, and receive a download link to a template you can use for your next SEO reporting session. If you dread reporting each month, you will love this actionable session from analytics expert Jeff Sauer.

Speaker Bio:

Jeff Sauer is the Founder of Data-Driven, agency owner, business coach, blogger at Jeffalytics, lecturer, and a digital nomad. A firm believer in data-driven marketing, Jeff’s work has been featured in many industry publications and "best of" lists. Jeff has had 15,000+ digital marketers enroll in his Google certification programs. He has delivered over 100 keynote presentations and workshops in 20 countries. 

Dan Gingiss - Utah DMC

Dan Gingiss

Int'l Speaker

 

Session Title: How A Remarkable Customer Experience Can Be Your Best Marketing

Session Description:

In this fun and engaging session, you will learn why there’s no such thing as an “offline” experience anymore, simple and inexpensive ways that companies can improve customer experience to create raving fans, and why your customers crave 1-to-1 engagement – especially in social media. You’ll see dozens of real-life examples of companies using customer experience to make the brand lovers louder than the haters, and you’ll leave inspired to do the same for your own customers.

Speaker Bio:

Dan's 20-year career has consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media and customer service. He has held leadership positions at three Fortune 300 companies – Discover, Humana and McDonald’s.

He is also an international keynote speaker who believes that a remarkable customer experience can be your best marketing.

Dan doesn't just talk about customer experience; his fast-paced, energetic presentation style is meant to actually create an experience for the audience that they'll surely remember.

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Robert Brady

Founder, Righteous Marketing

 

Session Title:Welcome to The Golden Age of Competitive Research

Session Description:

Go beyond SpyFu/SEMrush/iSpionage with your competitive research. This session will specifically discuss the following:

  • Using scripts to pull Auction Insights data automatically from Google Ads, graph it & help you easily identify major shifts in competitor behavior
  • Getting into competitors’ best audiences so they basically gift wrap their best stuff and send it to you
  • Researching your competitors Facebook advertising efforts to keep your social game on point
  • Tapping into the new Bing Competition tab

Level up your competitive research by attending this session.

Speaker Bio:

Robert is a PPC wizard and conversion optimization extraordinaire. He has worked on PPC accounts of all sizes across many industries and has a soft spot for helping small businesses succeed with digital advertising.

Robert also loves to share his expertise with others by blogging regularly on PPC topics on the Clix Marketing blog, Search Engine People & his personal blog, Righteous Marketing. You'll also find his posts on SmallBizTrends.com and PracticalEcommerce.com among others. He is also an active participant in #PPCchat on Twitter.

Recreationally, Robert loves playing ultimate frisbee & basketball, riding his mountain bike and downhill skiing. He loves making new friends, so feel free to reach out on Twitter - @robert_brady or LinkedIn

Drew Breunig 2

Drew Breunig

SVP, Strategy, PlaceI

 

Session Title: A Crash Course in Location Marketing

Session Description: 

Have you ever wished you could target audiences using their behaviors in the real world, the same way you might retarget based on the websites they visit or the content they view? With location intelligence you can do exactly that. In 30 minutes we'll make a complex subject simple as we take a whirlwind tour of location data -- how it's made, how it's processed, and how it's used -- so you can start using it in your marketing tomorrow.

Session Takeaways:
  • Learn how a phone figures out where it is and how that data is shared
  • Understand what location data can and can't do, so you can decide if it's relevant to your needs
  • See how marketers are using location data today to increase the relevancy of their campaigns
  • Discovery how you can leverage this data tomorrow

Speaker Bio:

Drew Breunig leads business application efforts at PlaceIQ, mapping client needs and goals to PlaceIQ’s audience, data and analytics products.

Drew aims to make advertising and customer intelligence more effective, insightful and manageable through the use of local intelligence.

Drew joined PlaceIQ after spending the better part of a decade crafting brand and media strategies for advertising agencies and their clients, including HP, Glaxo Smith Klein, EA and Boost Mobile.

Follow Drew on LinkedIn.

 

7:30 AM  

Doors Open / Check-in begins
Light breakfast sponsored by Boostability (Some pastries, muffins, bagels, hot cocoa, tea, and coffee) With nearly 500 attendees, you’ll want to arrive early to get a good seat!

   

 Big Leap Stage (13)                                    Blip Stage (11)

8:45 AM   Take Your Seats    
9:00 AM   Welcome Address    
9:10 AM   Marcus Sheridan (Keynote)    
10:00 AM
  10 Minute Break
10:00 AM 10 Minute Break
10:10 AM   Robert Brady
10:10 AM Michael Janda
10:45 AM
  5 Minute Break
10:45 AM 5 Minute Break
10:50 AM   Michelle Morgan
10:50 AM Courtney Sembler
11:25 AM
  5 Minute Break
11:25 AM 5 Minute Break
11:30 AM   Ian Lurie
11:30 AM Cory Henke
12:05 PM   Lunch 12:05 PM Lunch
1:05 PM
  Welcome Back / Giveaways    
1:15 PM   Neil Patel (Keynote)    
2:05 PM   10 Minute Break
   
2:15 PM   Scott Paul
2:15 PM Drew Breunig
2:50 PM
  5 Minute Break
2:50 PM 5 Minute Break
2:55 PM   Susan Wenograd
2:55 PM Duane Forrester
3:30 PM
  5 Minute Break 3:30 PM 5 Minute Break
3:35 PM   Jeff Sauer
3:35 PM Dan Gingiss
4:10 PM
  5 Minute Break 4:10 PM 5 Minute Break
4:15 PM
  Thank you / Giveaways
   
4:25 PM   Dennis Yu (Keynote)    
5:15 PM   End of Conference
5:15 PM   Happy Hour: DMC Lounge
 
         
         

What Is The Utah Digital Marketing Collective Annual Conference?

Industry-leading speakers from around the country, as well as local rockstars in paid search, SEO, social media, analytics, and more will be on hand to provide top-level cutting edge information, answer questions, and network.

There were over 500 attendees in 2018, and we expect to sell out again in 2019 so get your tickets now!

With speakers including Neil Patel and Marcus Sheridan, you will not want to miss this event!

This year's event will be a multi-track, single-day event, so you can choose the presentations that are pertinent for you. 

Where Is It?

Megaplex Theatres - Jordan Commons

9335 South State St, Sandy, UT 84070

Friday, August 23rd, 2019 

9:00 AM - 6:30 PM

  • Networking and cutting-edge presentations
  • Snacks, catered lunch, swag bag, and more
  • More details to come!

Get your tickets here! ›

 

Blip Logo

I think the organization is genuinely dedicated to helping digital marketing move forward in our state... I don't feel like it's diluted by sponsor messages, or ulterior motives.

Utah DMC Member

Having this organization in SLC is something I am extremely proud of and extremely proud to be a part of.

Utah DMC Member

Together We Learn

~ We Look Forward To Seeing You Soon! ~