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The Utah DMC Blog

November SLC|SEM Event: Enterprise SEO w/ Marshall Simmonds

SLC|SEM members will gather to hear keynote speaker Marshall Simmonds (
@mdsimmonds), founder & CEO of 
Define Media Group, and former Director of Search for the New York Times. Marshall has been a leader in the search industry since 1997, and has worked with a number of major content publishers. (full list below.) Marshall will share key insights on the challenges content publishers of all sizes face, as part of a discussion on managing content development and enterprise search / SEO programs at scale. He'll share tips on how to deal with major algorithmic shifts (such as Panda) and look at big picture opportunities for content optimization.

Local Members & Speakers

Rob Johnson (
@Robkellas) Product Manager &
Aaron Wester (
@aaronix), Director of Analytics at
Deseret Digital Media will share their experiences integrating SEO into an organization from the ground up, with tactical tips for leveraging unique content for audience development and engagement that publishers of any size can employ.

Get to Know Utah's Search Marketing Scene

Join fellow Utah search marketers for an evening filled with ample networking time, fun, food & drink, and exceptional search expertise.


  • Wednesday - November 16, 2011 / 6-9pm
  • 6-7 pm - Networking – Meet & Greet time
    • Carving Station, Veggie Choices & Chicken Apps, Desserts
    • Cash Bar Available
  • 7-8pm - Speaker Presentations / Q & A discussion
  • 8-9pm - More Networking!


Hotel Monaco 15 West 200 South Salt Lake City, UT 84101 Transportation & Parking tips:

  • Why drive? Take Trax to Gallivan Plaza
  • Street parking free after 6pm
  • Valet parking available at hotel for $10

Who is Marshall Simmonds? 

Marshall Simmonds is a pioneer and leading expert in the search marketing industry. As founder & CEO of 
Define Media Group,  Marshall specializes in educating enterprise organizations on bringing search and social strategies in-house and into the daily work flow. Marshall was responsible for building About.com into the most successful content network on the Internet. Acquired in March, 2005 by The New York Times, he was named chief search strategist and was responsible for strategic initiatives, maximizing traffic and search engine exposure for NYTimes.com, Boston.com, IHT.com and About.com. During his time at the NYT he grew search referrals to over 25% of total traffic. Mr. Simmonds has consulted with the biggest brands online including:

  • The New York Times
  • About.com
  • The Boston Globe (Boston.com)
  • New York Magazine
  • Wenner Media
  • Hearst Digital Publications
  • Time Inc
  • AOL
  • Conde Nast,
  • Daily Candy
  • Newsweek
  • Oprah.com
  • AARP
  • ConsumerSearch
  • TV Guide
  • ToysRUs
  • ESPN International
  • PCMag
  • NHL.com, Real Age
  • Madison Square Garden
  • National Geographic
  • Rainbow Media
  • Hewlett-Packard
  • CBS
  • The Canadian Broadcast Company
  • Readers Digest
  • Gawker Media
  • Intel
  • Citigroup
  • CitySearch
  • Yellow Pages
  • TicketMaster
  • Expedia
  • Evite

About Deseret Digital Media

Deseret Digital Media (DDM) is the largest digital network in the local Salt Lake City, Utah market (e.g. Silicon Slopes), and is the technology arm of Deseret Management Corporation (DMC). The NBC affiliate KSL.com property managed by DDM  is the 2nd most highly trafficked website in the U.S. broadcast media industry just behind MSNBC. DDM is also over Deseret News, the leading Pulitzer prize winning newspaper in the Inter-Mountain West Region. Between these two primary news sources, Deseret Digital maintains one of the most successful web-first integrated newsrooms in the country.

About SLC|SEM events

Event registration is 
free for all current members of SLC|SEM - please visit our 
Memberships page to join as an individual or purchase corporate membership, in order to guarantee your space at monthly networking & educational events like this one. A limited number of seats may be available to non-members for purchase.

Topics: Events