--- title: March 14th Event To Focus On Paid Search Engine Advertising description: March 14th Event To Focus On Paid Search Engine Advertising image: https://www.utahdmc.org/hubfs/Imported_Blog_Media/marinsoft_logo_rgb-300x150.jpg --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## March 14th Event To Focus On Paid Search Engine Advertising by [Devin Doxey](https://www.utahdmc.org/blog/author/devin-doxey), on Feb 23, 2012 12:23:35 PM Join SLC|SEM for an evening dedicated to paid search marketing strategies presented by [Marin Software](http://www.marinsoftware.com)! **All attendees can enter to win an iPad 2, courtesy of Marin!** *(must be present to win)*   ## **[![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/marinsoft_logo_rgb-300x150.jpg?width=300&height=150&name=marinsoft_logo_rgb-300x150.jpg "marinsoft_logo_rgb")](http://www.marinsoftware.com)When: March 14th, 6-9pm ** - **6 - 7pm:** Food, Drinks & Networking Sponsored by Marin - **7 - 7:15pm :** Opening Remarks by SLCSEM.org - **7:15 - 9pm:** Case Studies & Best Practices presented by local search marketers  **What: Paid Search Madness! ** Paid search advertising can be one of the most cost-effective means of driving more customers to your business - whether you operate purely online, or have a bricks-and-mortar or service-based business.  Yet navigating the complexities of paid search can be challenging without properly setting clear conversion metrics, target CPC's (cost per click) and CPA's (cost per acquistion) goals. If you're running Google Adwords, Microsoft Advertising for Bing/Yahoo, or buying Ads on Facebook - at any level of monthly spend, you'll want to attend this event to brush up on the current best practices for running paid search campaigns to maximize your return on investment.  For those not directly responsible for managing paid search campaigns, attending this event will still offer valuable insight into online search behavior and provide an understanding of how paid search works alongside your other marketing initiatives -from organic search (SEO) to social media strategies.  **Who:** Featured local speakers sharing case studies and best practices include:  - Allison Schwam, Paid Search Manager, [SkullCandy.com](http://www.skullcandy.com) - Robert Brady, Paid Search Tactics for Mobile, [Trafficado.com](http://www.trafficado.com) - Ryan Hutchings, Director of Online Marketing, [VacationRoost.com](http://www.vacationroost.com) **Who Should Attend? ** - CEO's and CMO's looking for paid search solutions.  - In-house or Agency Marketers who want to learn more about paid search advertising or improve their current campaign performance.  **Where: ** Held at partner venue, [The Leonardo](http://www.theleonardo.org/) - the newly renovated Arts, Science & Technology Museum in Downtown Salt Lake City.  ## 209 E 500 S Salt Lake City, UT 84111   [![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/leonardoslclogo.jpg?width=300&height=71&name=leonardoslclogo.jpg)](http://www.theleonardo.org) SLC|SEM hosts its monthly networking and educational seminars for search marketers at this fantastic venue. Registered attendees may tour the museum (on the same day of) our evening event at a reduced entry fee of just $5 ( *regularly $14!*). Join us for an evening of exceptional company, conversation and content. Drinks & food will be available. **NOTE:**  *Free Tickets are only available* to [current SLC|SEM members](https://www.slcsem.org/membership/) on a first-come, first-serve basis. We do ask that you pre-register for each event as early as possible so that we may plan space accordingly and open up additional tickets to non-members a week before the event. [Online Ticketing](http://www.eventbrite.com/r/etckt) for [SLC|SEM March Paid Search Madness Presented by Marin Software](http://slcsem-mar2012.eventbrite.com?ref=etckt) powered by [Eventbrite](http://www.eventbrite.com?ref=etckt) Please **DO NOT** register unless you or your company has already purchased a membership. You can become a [member of SLC|SEM online](https://www.slcsem.org/membership/) now and be guaranteed a seat to attend networking events with an annual membership. Limited tickets  *may be available to non-members for a fee, *if space allows. You must pre-register in advance and pay online or at the door. 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