--- title: National Experts on Local SEO To Teach Seminar in SLC description: National Experts on Local SEO To Teach Seminar in SLC image: https://www.utahdmc.org/hubfs/Imported_Blog_Media/Google_Logo_292X94.png --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## National Experts on Local SEO To Teach Seminar in SLC by [Devin Doxey](https://www.utahdmc.org/blog/author/devin-doxey), on Apr 25, 2012 1:06:59 PM **EVENT NOTICE:** The daytime event has been postponed until further notice, with a future date to be announced. **NOTE:** *SLCSEM.org **will still host an evening event from 5-8pm** on June 12th*, "Advanced Local Search Tactics", featuring speakers David Mihm of GetListed & Bryan Phelps of SEO.com. [Registration will be opening shortly](https://www.slcsem.org/event-info/) for the evening event.  \*A limited number of Non-member tickets may be available for sale for the evening's SLCSEM event. SLCSEM.org, Utah's professional association of search marketers is co-hosting a special 4-hour educational seminar ,  bringing the GetListed.org LocalU series to Salt Lake City, Utah at partner venue, The Leonardo. In addition to representatives from [Google](http://google.com/places) & [Bing](https://ssl.bing.com/listings/ListingCenter.aspx), the event features nationally recognized experts in local search marketing, including David Mihm, author of [Local Search Ranking Factors](http://www.davidmihm.com/local-search-ranking-factors.shtml) and Matt McGee of [SearchEngineLand.com](http://searchengineland.com), who will be teaching attendees the basics of Local SEO. ## What Will Local Businesses Learn? Speakers will demystify SEO (search engine optimization) for local businesses and provide actionable tips and advice that businesses can leverage for immediate results, either by doing it themselves or understanding what questions to ask of an SEO service provider. This event is ideal for local and small to medium sized business owners and marketing managers who need to learn the fundamentals of local SEO (search engine optimization) to get more website visitors, local customer leads for professional services or foot traffic to their local establishments. ## Google & Bing To Speak To Utah Audience Nearly 97% of consumers look on Google first for local products and services, and businesses which top the list of search results are winning customers by optimizing their website, local phone number and address information to reach more customers. For Utah business owners who may have attended the  [Utah Get Your Business Online](http://www.gybo.com/utah/getinspired) event hosted by Google at the Leonardo in October 2011, this seminar will build upon the basics learned there. **How To Use Google To Grow Your Business** [![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/Google_Logo_292X94.png?width=292&height=94&name=Google_Logo_292X94.png "Google_Logo_292X94")](https://www.utahdmc.org/hubfs/Imported_Blog_Media/Google_Logo_292X94.png)Learn to use Google's local products to acquire new customers, while also engaging & retaining existing ones. We'll start by walking through claiming your Place page, and then explore other local products. **Don’t Miss The Local 411 From Bing** [![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/bing_lg.png?width=294&height=92&name=bing_lg.png "bing_lg")](https://www.utahdmc.org/hubfs/Imported_Blog_Media/bing_lg.png)Understand how the online marketing space is evolving and learn why a strong online presence coupled with local advertising results in more customers and brand loyalty.  Discover how Bing can help you get started. ## Who Should Attend? Professional service providers, local shops, restaurants and other types of local businesses can benefit immediately from implementing what they learn at the seminar. Examples of businesses that can benefit from Local SEO: - Accountants - Attorneys - Boutique Shops - Day Spas - Dentists - Fitness Centers - Landscapers - Plumbers - Restaurants & Bars - Tourism & Activity Providers [![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/GetListed-Local-SEO-SLC-Utah-1024x695.png?width=640&height=434&name=GetListed-Local-SEO-SLC-Utah-1024x695.png "GetListed-Local-SEO-SLC-Utah")](http://slcsem.wpengine.com/wp-content/uploads/2012/04/GetListed-Local-SEO-SLC-Utah.png) Attendees can learn hands-on, practical tips for improving their local presence with online marketing with little or no cost. 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