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The Utah DMC Blog

November 13th: The Year In Search With Brett Tabke & Joe Laratro

2013 has been an eventful year in search marketing and 2014 is sure to present new challenges in SEO, PPC and social media marketing.

pubcon_redcolor_logoFULLTRANSPARENT Meet with fellow Utah marketers and hear from industry leader and founder of Pubcon events, Brett Tabke as he recaps the biggest gamechangers of the year and looks ahead to what's next in digital marketing.

Featured Speakers:

Brett Tabke, @btabke Pubcon, Inc.

bretttabkeBrett Tabke is the Founder and CEO of WebmasterWorld and chair of
Pubcon conferences. Tabke has run community networking sites continuously since 1984. He was also featured in the Biography Channel special on the Google founders. Tabke was a founding board member of SEMPO (Search Engine Marketing Professionals Organization). In addition to the thousands of educational posts he has written for the WebmasterWorld audience, he has also authored a chapter for the best selling "Google Hacks" book. Tabke coined several SEO staples as "Link Farm", "SEO Themes", and the classic "SERP" (Search Engine Results Page). He was also featured in the Biography Channel special on the Google founders. Tabke was also a founding board member of SEMPO. He is also the first known person to have fully decoded the Excite and most of the Altavista search engine algos. Tabke's "26 Steps to 15k a Day" is one of the most widely read documents in SEO history.  

 Joe Laratro, @jlaratro, Pubcon, Inc & President, Tandem Interactive

joe_laratroJoe Laratro, a recognized and leading expert in the Search Engine Marketing industry, recently made South Florida's Business Journal Top 40 under 40 2009 List. His long list of accomplishments includes being an active speaker at industry events like Webmaster World, SMX, and Search Engine Strategies (SES) Conferences. He sits on the Advisory Board and is the lead moderator and speaker liaison for Pubcon. He also developed and taught Search Marketing Training for the DMA, SEOClass, Network Solutions, Pubcon Masters, and the University of San Francisco. Mr. Laratro has been quoted in numerous articles including Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Mr. Laratro just completed a new Advanced Analytics Certificate course for the University of San Francisco and will be releasing the "SEO Diet: Fit to be Found" book in the near future.

  • Brett Tabke, @btabke, Pubcon, Inc.
  • Joe Laratro, @jlaratro Pubcon, Inc. & Tandem Interactive
  • Other speakers TBA


  • A look back at the biggest trends in search marketing in 2013, and what's ahead for 2014.
  • Professional networking event. 

Wednesday, November 13th, 6pm - 9pm  

  • 6pm - 7pm: Check-in, networking & refreshments served. 
  • 7pm-8:30pm: Presentations by guest speakers.
  • 8:30-9pm: Q&A and wrap-up.


Adobe Technology Campus
3900 Adobe Way
Lehi, Utah 84043       
Free for SLCSEM.org members, $20 for non-member tickets. 
Current Members: 
SLC|SEM members will be sent an RSVP code via email to claim tickets 2 weeks prior to event. 

Members have until 72 hours prior to the event to RSVP / claim their tickets. 
Annual membership dues must be current to claim your seat(s).

  • If you are unsure of membership status, contact: memberships@slcsem.org
Non-Member / At the Door Fees: 

Unclaimed member tickets may be sold to the general public. 
Walk-ins / not pre-registered - $20 at the door payable by credit card only. Must be checked in prior to 7pm.
*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS.

Topics: Events