--- title: New Marketing Strategies & Fresh Tactics for 2014 - January 29th Event description: New Marketing Strategies & Fresh Tactics for 2014 - January 29th Event image: https://www.utahdmc.org/hubfs/Imported_Blog_Media/JordanKasteler-lg.jpg --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## New Marketing Strategies & Fresh Tactics for 2014 - January 29th Event by [Devin Doxey](https://www.utahdmc.org/blog/author/devin-doxey), on Jan 15, 2014 11:52:55 PM You may have noticed by now, but our first event of 2014 is scheduled a bit later in the month than usual. Well, as they say, good things come to those that wait – and this is no exception! Join us on **January 29th (6:00pm-9:00pm at the Adobe Building in Lehi, Utah)** as our featured speakers, Jordan Kasteler and Ryan Hutchings help you conquer your search resolutions with our “New Strategies & Fresh Tactics for 2014” event. This is a can’t miss event! Here’s why… **Featured Speakers** **Jordan Kasteler, Digital Marketing Strategist, [Vizion Interactive](http://www.vizioninteractive.com/)** ![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/JordanKasteler-lg.jpg?width=152&height=152&name=JordanKasteler-lg.jpg)[Jordan Kasteler](http://www.jordankasteler.com/utah-seo-pro-blog/) is a recognized industry expert on Search, Social & Content Marketing, an international conference speaker, blogger at MarketingLand.com and SearchEngineLand.com, and published author of [A to Z: Social Media Marketing](http://amzn.com/B006R0IXHY). Prepare to be put into the mind- vice as Jordan shows you what it takes to play with the big boys, destroys current misconceptions & sets the stage for executing successful SEO, social media and content marketing strategies for 2014 and beyond…  **Ryan Hutchings, Director of Online Marketing, VacationRoost.com** ![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png) Ryan will show you once again why he’s one of the best in the business when he jumps on stage to discuss Conversion Optimization & ROI/Testing. Ryan will present real CRO tactics which actually improve ROI – all backed by real case studies. Make sure to pay close attention as Ryan walks you through the steps he took to achieve results most people can only dream about! Don’t believe that these guys are that awesome? Well…you’ll have your shot to find out for yourself by testing out their skills during our first ever session of: Stump the Experts during Q&A time.  During this time our expert speakers will be available to do real-time site analysis, provide instant feedback and powerful recommendations. Come prepared with your toughest questions and any current SEO or broader marketing issues you are facing.  We are gearing up for a huge 2014 here at SLC|SEM. Let’s start off with a bang! RSVP today. **WHO: ** - Jordan Kasteler, [@jordankasteler](https://twitter.com/jordankasteler) - Vizion Interactive - Ryan Hutchings, [@hutchSEO](https://twitter.com/hutchseo) - VacationRoost   **WHAT:** - Fresh new search, social & content marketing tactics!  - Conversion testing & ROI optimization tips!  - Professional networking event.  **WHEN: ** **Wednesday, January 29th, 6pm - 9pm  ** - **6pm - 7pm:** Check-in, networking, food & refreshments served.  - **7pm-8:30pm:** Presentations by guest speakers. - **8:30-9pm:** Live Optimization & Campaign tips and wrap-up.   **WHERE: ** ![](https://www.utahdmc.org/hs-fs/hubfs/Imported_Blog_Media/adobelogoweb-1.png?width=43&height=72&name=adobelogoweb-1.png) Adobe Technology Campus 3900 Adobe Way Lehi, Utah 84043  [Event Registration Online](http://www.eventbrite.com/r/etckt) for [New Marketing Strategies & Fresh Tactics for 2014 - January 29th SLCSEM.org Event](https://www.eventbrite.com/e/new-marketing-strategies-fresh-tactics-for-2014-january-29th-slcsemorg-event-tickets-10199879113?ref=etckt) powered by [Eventbrite](http://www.eventbrite.com?ref=etckt) **COST & RSVP DETAILS** Free for SLCSEM.org members, $20 for non-member tickets.  ***Current Members: *** SLC|SEM members will be sent an ***RSVP code via email*** to claim tickets 2 weeks prior to event.  Members have until **72 hours prior** to the event to RSVP / claim their tickets.  [Annual membership dues](https://www.slcsem.org/membership/) must be current to claim your seat(s). - If you are unsure of membership status, contact: memberships@slcsem.org ***Non-Member / At the Door Fees: *** Unclaimed member tickets **may** be sold to the general public.  Walk-ins / not pre-registered - $20 at the door payable by credit card only. Must be checked in prior to 7pm. \*ticket availability not guaranteed. Tickets may not be transferred or sold. NO REFUNDS. 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