Bryant Garvin is the
CRO & Mobile Evangelist at Bryant Garvin Consulting. He is passionate about helping companies improve their mobile user experience & employing strategic conversion rate optimization tactics to make huge gains in revenue. In his presentation, he shared his tips for how to explode revenue with conversion rate optimization. Bryant started by asking the audience, "How many of you have ever said, 'I can send you all the qualified traffic in the world, it’s not my fault if it doesn’t convert'? I’ve said that before too. If the experience on the site sucks, they’re not going to convert and it’s not my fault." After going through this same cycle over and over again, he decided to do something about it. Bryant is very passionate mobile CRO. He'll have his laptop in front of him and still choose to tweet from his phone. But mobile experience is something even the big dogs don't get right. For example, even Sprint gets it wrong on their mobile site. How does a mobile company have a bad mobile experience? He said, "44% of the Fortune 500 are still not mobile friendly. To me, that smells like big opportunity." Bryant gave an example of just how big of an impact mobile CRO can have by sharing a client success story. In September 2014, only 19% of sales came from mobile and it had the highest CPA. In February, sales are up to 51% and it’s the best CPA. On top of that, there was a 924% increase in mobile conversions. A responsive site isn’t enough. You need to think about mobile a little differently. It just takes a little bit of code to have a dramatic change on user experience. People want to know, “What should buy, and why should I buy it from you?” Here, the KISS motto comes in handy. Don’t make users think! If there’s a ton of data to sort through, limit the options. Make it easy for them to decide. Bryant ended with these 3 parting thoughts:
- If you’re not doing mobile, I hate you
- Keep things simple, STUPID simple
- Make sure you get the input type right
Thanks to Bryan for reminding us about the importance of mobile.