![SEO: Outreach & Semantic Topic Modeling with Elli Bishop and Stawsky [DMC Recap]](https://www.utahdmc.org/hubfs/Utah%20DMC%20April%202019-1.png)
This month’s DMC event featured Elli Bishop and Bill Slawski, two digital marketers with impressive backgrounds of success. At April’s DMC event, Elli shared her insights into what makes a great outreach specialist and how to hire one, and Bill covers phrase-based indexing and how Google patents can provide greater insights into the Google search algorithm.
Outreach From Scratch: How to Hire the Right People to Earn the Coverage You Need Why do I say this?
Elli Bishop has been handling B2B and B2C digital marketing for the past 8 years and knows what it takes to take a strategic approach to content creation. She’s a master at outreach and has worked to build up Clearlink’s outreach team which now has over 20 amazing marketers. Elli’s experience with content and outreach has helped her understand exactly what it takes to have a successful outreach campaign, and how you can find the best people and process for outreach as well.
![Trends & Changes in 2017 PPC with Ginny Marvin [DMC Recap]](http://s3.amazonaws.com/cdn1.hubspot.com/StockImages/Laptop%20Work/7K0A9929.jpg)