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The Utah DMC Blog

Trends & Changes in 2017 PPC with Ginny Marvin [DMC Recap]

Ginny Marvin joined the SLC|SEM Back to Digital Marketing conference from Third Door Media where she serves as the Associate Editor over paid media coverage. Her presentation was a fascinating overview of the trends that will define the future of SEM and what these changes mean for the marketing community.

Topics: Ginny Marvin ppc Google Google trends SEM trends DMC

Why Would Google Do That? WTF: Dealing With Algorithm Holes with Ted Waz [DMC Recap]

At the 10:30 a.m. session of the SLC|SEM Back to Digital Marketing Conference, Ted Waz brought his expertise as a Global Executive Adviser for leading Fortune 50 companies to the stage, addressing the complicated question of the Google algorithm. While this is a subject that stymies even experienced marketers, it's possible to read between the lines to gain better results for clients.

Topics: Google, algorithm, Ted Waz, SLCSEM, DMC

[Recap] SEO Hacks for Today & Tomorrow - August 2017

PJ Howland - Crush Competitors with Deep On-Page SEO Tactics

The first speaker at our August  event was PJ Howland, Enterprise Campaign Manager at 97th Floor. In his talk, PJ examined deep on-page SEO tactics and what strategy is most effective for marketers to help content rank higher.

Topics: Event Recaps

[Recap] Facebook Marketing & Keyword Research - July 2017

Cathryn Moore, Digital Ads Manager at Chatbooks

The first speaker for July’s SLC|SEM was Cathryn Moore from Chatbooks. Chatbooks develops an app that turns your pictures that you’ve uploaded to social media into photo books that deliver to your home, automatically. As you can imagine, the Chatbooks team are experts when it comes to managing social media campaigns with great success and efficiency.

Topics: Event Recaps