SLC|SEM members will gather to hear keynote speaker Marshall Simmonds (
@mdsimmonds), founder & CEO of
Define Media Group, and former Director of Search for the New York Times. Marshall has been a leader in the search industry since 1997, and has worked with a number of major content publishers. (full list below.) Marshall will share key insights on the challenges content publishers of all sizes face, as part of a discussion on managing content development and enterprise search / SEO programs at scale. He'll share tips on how to deal with major algorithmic shifts (such as Panda) and look at big picture opportunities for content optimization.