The Utah DMC Blog

Continuing an exciting series of educational & networking evening events, SLCSEM.org will host 
special guest speaker Dennis Goedegebuure
, (
@thenextcorner), VP of Internet Marketing at GeekNet on April 18th for an evening dedicated to making better business decisions through data. Online marketers often have access to an enormous wealth of web analytics data, which gives us unique insight into the behavior of prospective and current customers - the problem is, many search marketers are simply too overwhelmed with large data sets to do anything with them. In the evening's keynote, along with local member speakers, we'll discuss turning analytics data into actionable marketing strategies and how to use information to solve common business problems.

SLCSEM.org's April 18th networking event & educational seminar topic will focus on how to leverage web analytics data from multiple sources to make smarter business decisions and craft actionable marketing strategies using search and social media, and demonstrate ways to measure the results accurately using a variety of reporting tools and metrics.

Special Guest Speaker: Dennis Goedegebuure! @TheNextCorner

For the February gathering of SLC|SEM we were pleased to have Danny Sullivan, Editor in Chief of
Search Engine Land present on the state of search marketing. This was the second SLCSEM.org event held at The Leonardo and the venue held up its standard as an excellent place to host a large group of online marketing professionals. The reception area provided a light and fun atmosphere for food, drinks, catching up with friends, and networking with new connections in search. (See over 100 photos from the networking & content session on the 
SLCSEM Facebook page.) The presentation began with a brief breakdown of the history of search. Danny Sullivan quickly went over how search has evolved from the days of keyword stuffing, to the search plus your world update earlier this year.

Search engine advertising can drive new customer traffic, increase sales revenue and deliver highly qualified leads when Google Adwords and Microsoft AdCenter campaigns are done well. The best thing about paid search advertising? It's effective, cost-efficient and resulting sales can be attributed directly to your efforts.

Join SLC|SEM for an evening dedicated to paid search marketing strategies presented by Marin Software!

Join SLC|SEM as we host respected search industry leader Danny Sullivan, Editor-in-Chief of
Search Engine Land, the leading news publication for the search marketing industry.

On February 22, 2012, SLC|SEM - Utah's professional association for search marketers - will host respected search industry leader Danny Sullivan, Editor-in-Chief of
Search Engine Land, the leading news publication for the search marketing industry.
Danny Sullivan is the leading analyst in the search engine industry, providing insightful commentary and reporting on search engine technology updates and key issues such as online privacy. Sullivan is often interviewed and quoted by major news outlets such as the
Wall Street Journal, New York Times, NPR and
USA Today, among many others, for his extensive knowledge about leading search engines such as Google, Bing and Yahoo, as well as Facebook and Twitter. In his keynote address, Sullivan will speak to the current state of search marketing, focusing on how popular search engine features can affect local / small businesses, to mid-size companies and major brands using search engine marketing (both organic and paid search advertising) to reach online consumers. Local search results, search advertising, social networks and personalized search features are likely to be hot topics of the evening's discussion, as Sullivan will take questions from the audience.

The first #SLCSEM networking and educational event of 2012 will take place on January 18th, in downtown Salt Lake City, Utah - at the Leonardo arts+science+technology museum.
On the eve of the official kickoff for the Sundance Film Festival, we'll be focusing our intellectual discussion around search marketing through multimedia, optimizing images and gaining additional visibility for online video. 

Join SLC|SEM as we kick off our 2012 search marketing series on January 18th, from 6-9pm, with special guest speakers from
Bing.com's Video Search vertical and the 
Sundance Institute, in honor of the annual
Sundance Film Festival, which officially runs from January 19-29, 2012 in SLC & Park City, Utah.

Join us for a casual meetup at a local establishment on December 14th (5:30 - 8:30pm) - we'll provide some appetizers, cash bar will be available and there will be ample networking amongst local peers.