The Utah DMC Blog

At the 2017 Digital Marketing Conference in Salt Lake City, Aaron Levy, Senior Team Lead at Elite SEM, discussed the challenges faced when bridging the gap between us and the robots. In his presentation Aaron explained the challenges digital marketers face in understanding customers and their search intention.

With 4.9 million subscribers, 650 million video views, and 166 total videos uploaded as of September, 2017, Dan Markham’s YouTube channel What’s Inside? is the perfect example of achieving success through creativity and ambition. What started as a fun video for his son’s school project has turned into a fulltime career for Dan. With sponsored partners such as Nike, Verizon, Star Wars, and Nickelodeon, Dan and his son, Lincoln, are experts in how to utilize YouTube and gain a following.

There are three things that Kirk Ouimet wants to make clear: Mobile is king, Snapchat makes the best mobile ad products, and Snapchat leads by innovation. With over 166 million daily users, and over 3 billion Snaps created each day, Snapchat is the leader in mobile advertising. More than half of the top 100 advertisers have spent money advertising on Snapchat in 2017, including: Google, Starbucks, Pepsi, Netflix, and McDonalds. The question that Ouimet asks is, why isn’t your company taking advantage of Snapchat’s ad platform?

Ginny Marvin joined the SLC|SEM Back to Digital Marketing conference from Third Door Media where she serves as the Associate Editor over paid media coverage. Her presentation was a fascinating overview of the trends that will define the future of SEM and what these changes mean for the marketing community.

At the 10:30 a.m. session of the SLC|SEM Back to Digital Marketing Conference, Ted Waz brought his expertise as a Global Executive Adviser for leading Fortune 50 companies to the stage, addressing the complicated question of the Google algorithm. While this is a subject that stymies even experienced marketers, it's possible to read between the lines to gain better results for clients.

PJ Howland - Crush Competitors with Deep On-Page SEO Tactics

The first speaker at our August  event was PJ Howland, Enterprise Campaign Manager at 97th Floor. In his talk, PJ examined deep on-page SEO tactics and what strategy is most effective for marketers to help content rank higher.

Cathryn Moore, Digital Ads Manager at Chatbooks

The first speaker for July’s SLC|SEM was Cathryn Moore from Chatbooks. Chatbooks develops an app that turns your pictures that you’ve uploaded to social media into photo books that deliver to your home, automatically. As you can imagine, the Chatbooks team are experts when it comes to managing social media campaigns with great success and efficiency.

As Utah’s largest professional association for digital marketers, we are committed to our mission of continuing education and career advancement for all levels of marketing practitioners.  

Scott Paul - The Rise of the Influencer

Scott Paul, VP of Product at the Influencer marketing department of Disney, presented on influencer marketing and the tactics and strategies that work for influencer marketing from a brand perspective.

What is an influencer?

When engaging with an influencer to speak for your brand, where do you start? At the beginning of his influencer marketing speech, Scott talked about that, in the beginning, all that mattered was how many fans, followers, and subscribers you had.