The Utah DMC Blog

Rebecca Edwards – Rock Your Content with These 7 Research & Structure Secrets

When it comes to creating well-crafted content, Rebecca Edwards offers four key principles to follow: focus, authority, voice, and structure. Does your content stick to the point? Does it contain recognized sources to give it value? Does your voice standout? Will readers find it concise and scannable? Mastering these techniques is a sure way to achieving better content for digital purposes.

For this month’s event, we went back to the scene of the crime (SLCDMC 2016) and back the trusty format of a panel event. We’re sure glad we did.

The panel was made up of the following all-stars:

• Sam Bernards, CEO of Purple
• Alisa Gammon, Facebook Advertising Aficionado at Purple
• Jacob Parry, Digital Marketing Manager at Vivint Smart Home
• Micaela Wright, Marketing Automation Specialist at LucidChart
• Cameron Lantz, Director of Research at Emperitas

For our February event we headed to the popular co-working space, Salt Mine. The event focused on strategies and tactics B2B marketers can employ for little to no money. Both presenters are local to Utah as McKay Allen hails from Ivanti (formerly LANDesk) as the Director of Global Digital Marketing while Chad Waite is currently the Marketing Manager at AvantLink. We loved both presentations and think any B2B marketer could try a few of the strategies or tactics mentioned in their presentations.

Good Guys Finish First

Jonathan Maberry is a New York Times best-selling author, editor, and comic book writer for IDW, Marvel, and Dark Horse. He has also spoken at DMC before.

Jonathan started out his talk by discussing information. He said that even with all of the information available today, we either let that change us, or we go back to your old ways of thinking. It’s a challenge of life. With all of the information available to us today, we have a choice on what we accept.

Produce Your Authority: How to Create Video That Builds Brand Influence

Amy currently produces a YouTube series known as Savvy Sexy Social, which helps rising stars achieve greater social connections and increase brand awareness by promoting action, productivity and strategy in business and life. Amy’s journey to where she is today started with the idea to make a video for a wedding. As a bridesmaid, Amy decided that she would compile short videos of the bride’s friends wishing her congratulations along with videos from the bride’s past. When she played that Windows Movie Maker-made video at the wedding, Amy said, “I had their emotions in the palm of my hands for 5 ½ minutes”.

How to Reverse Engineer Your Content Marketing Plan

Justin Champion is a content marketing professor for HubSpot, the content marketing automation aficianados. In his DMC presentation, he dug in deep on the topic of reverse engineering your content marketing and gave an actionable processes SEMers can apply to their next content marketing campaign.

Alan Bleiweiss is a search engine optimization and internet marketing expert, blogger, author, and industry speaker.In his talk, Alan discussed sustainable SEO and ensuring you have a system in place to succeed. To do this, you need to

Are you Ready for Voice Search?

Purna started out her presentation by recounting a memory in her life when she was in a motorcycle accident. She fell off the motorcycle and badly injured her hands. At this point, it was nearly impossible to use her hands. Using her phone was far too difficult, so instead, she started using the voice command function on her phone. While voice search wasn’t commonly used before the injury, it was a very helpful resource when hands weren’t available. The experience of using voice search on a phone, led Purna to explore the growth and potential of voice search in the future.

How Adobe is Fighting Corporate Disillusionment with Social Media

Cory Edwards is the Director of Social Media and Content at a small company called Adobe. Ever heard of of ‘em? 😉 In all seriousness Cory shared some phenomenal insights into how his team at Adobe is approaching social media and “fighting corporate disillusionment with social media.” His presentation discussed both their internal and external efforts, gave insights into their strategy, and even highlighted specific posts or campaigns they ran.

Cory Henke - Hacking YouTube Advertising to Drive Results

Cory, an expert in Facebook and YouTube advertising, took the stage and shared a few key insights into the YouTube platform, and why it’s an effective vehicle for reaching your organization’s audience.