The Utah DMC Blog

If you missed Danny’s speech in February, you missed a goldmine of actionable tips, strategies and foresight into what will become of the search industry. If you weren’t already aware, Danny would like you to know that…

If the saying “adapt or die”
with SEO wasn’t already ingrained in my skull, it surely was after hearing
Duane Forrester, the Sr. Product Manager of Bing’s Webmaster Tools, talk about the complexities that derive from Bing’s algorithm and how they determine relevance. While SEO’s typically have their trophy keywords, it doesn’t necessarily mean that the searcher intent of those keywords has anything to do with what your business is about, and this is one of the many things that search engines are trying to figure out. After hearing Duane speak, it’s very clear that SEO goes well beyond keyword research, surface level relevancy and links. But while those aspects of SEO are still a major factor for many searches, it’s smart to start broadening your SEO strategy if you want to be successful in your competitive space.

Join SLCSEM.org for one of our favorite events of the year! 
@DannySullivan Speaks @SLCSEM February 20, 2013

Widely recognized as the search marketing industry leader, Danny Sullivan is the founding editor of top trade publications Search Engine Land and Marketing Land, Chief Content Officer and co-creator of the educational conference series, Search Marketing Expo.
Sullivan returns to Utah to spend an evening talking to 200+ Internet Marketing professionals. 

Salt Lake City, Utah – January 10, 2013 – Following the recent opening of the new Adobe technology campus in Lehi, the technology giant continues to support the fast growing SLC|SEM organization by providing event space for local professionals’ monthly educational and networking events. “As a leader in the digital marketing space, both in Utah and globally, Adobe is a natural fit for our organization – partnering with Adobe has been a focus for us since day one of the organization’s inception,” said Elisabeth Osmeloski, co-founder and current President of SLC|SEM. “This joint effort will enable us to continue our mission of delivering top-level educational content for search marketers, while raising the profile of the industry and local talent pool in Utah.”
 With a diverse membership of independent business owners and consultants, local digital agencies and Internet marketing teams from some of Utah’s most well known brands, SLC|SEM provides a unique platform for networking and collaborative learning among peers. SLC|SEM holds monthly events for its members and guests and in 2013 these events will be held in Adobe’s new Utah technology campus, in Lehi Utah. The inaugural event in the new venue will take place 
Wednesday, January 16, 2012 from 6-9pm, and feature a networking reception for SLC|SEM members and a keynote presentation by search industry luminary Duane Forrester, Senior Product Manager of 
Bing.com’s Webmaster Tools.
About SLCSEM.org Founded in 2011, SLC|SEM is a non-profit, professional association for Internet marketers in Utah focused on organic SEO (search engine optimization), paid search advertising, social media marketing and measuring the success of such tactics through web analytics. Monthly educational events focus on a different discipline each month, featuring nationally recognized experts and local members sharing best practices. Annual individual and corporate memberships can be purchased online at 
www.slcsem.org.
CONTACT: Elisabeth Osmeloski President, SLCSEM.org
http://www.slcsem.org
info@slcsem.org

SLC|SEM is kicking off 2013 with a 
bang & Bing! 
First and foremost, we're beyond excited to have a new venue partner for our monthly educational events in 2013 - the brand new 
Adobe building in Lehi, Utah! For our very first event of 2013, we'll be starting the New Year off with someone who really knows what he's talking 
aboot when it comes to search engines.

In partnership with several other Utah business organizations, we are pleased to present our next event for online marketers on Tuesday, December 4th, from 6 - 8pm.

Traditional PR has always been about the art of story telling, the maturing SEO industry has always touted "Content is King" and the new kid on the block, Social Media has jumped into the game. The new reality is that all of these marketing channels need to work together for optimal success. We'll dive into how to form a successful content marketing strategy that takes all three disciplines into consideration and provide takeaways for you to drive real value and ROI for your brand or clients.

SLCSEM.org, Utah's professional association for search and social media marketers, is proud to bring the internationally known Internet marketing expert and founder of
 SEOmoz, Rand Fishkin (
@Randfish), to Salt Lake City, Utah as we continue our evening series of networking and search marketing education.
Fishkin had this to say about the event:
"I'm incredibly excited to visit Salt Lake City again and chat with the SLC|SEM folks. There's long been a hotbed of web marketing and analytics activity in SLC, and I'm thrilled to see that culture continue." If that doesn't convince you to 
become a member of SLC|SEM now, then we don't know what will! Current SLC|SEM members are always guaranteed seats at our events ahead of the general public.   For this special event, a 
limited number of non-member tickets are available for purchase for $25. If you are an online marketer in Utah, this is a can't miss event!

It's finally here! The event Utah online marketers have been waiting for! On Wednesday, October 10th, from 6-9pm 
SLC|SEM, Utah's professional association for search and social media marketers, is proud to bring the internationally known founder and CEO of
 SEOmoz, Rand Fishkin (
@Randfish) to Salt Lake City, Utah. Join the best and brightest in Utah's local marketing scene for an evening of networking and thought-provoking discussion on the top trends in digital marketing today! Current members can attend to for free, a limited number of non-member tickets are available for purchase. Not a member of SLC|SEM yet?
Join now >> If you are an online marketer in Utah, this is a can't miss event!

Digital marketing is one of the fastest growing career fields in Utah, nationally and globally. Utah has a booming digital marketing community - with many of the industry's best and brightest living, working and playing in a state many surveys have said
is a great place to live and
do business, both now and in the
future. But is Utah on track with national salaries for comparable positions? Are Utah digital marketers fairly compensated in this very competitive field? Are you having trouble finding qualified talent to fill digital marketing roles? Are Utah employers doing enough to attract and retain top talent? Are Utah companies asking too much but offering too little in salary? How does education and experience factor in? If you want answers, take our survey now - it's
less than 20 questions!!