The Utah DMC Blog

Are you trying to hire employees to manage your company's SEO, PPC, Social Media and digital content strategies & struggling to find qualified talent? Are you an individual looking to turn your passion for social media and online content into a long-term career?

SLCSEM.org
(Utah's professional association for digital marketers) and
SMCSLC
(Social Media Club Salt Lake City) are teaming up for special evening of networking & summer fun at Park City Mountain Resort.

Google Places is going away & becoming a part of Google+, forcing businesses with a physical location to join the social network.

Is this a good thing for local & small businesses? What are the implications for organic search results in a broader sense? What do you need know about managing Google+ business profile?

Interested in meeting more members of SLCSEM.org and learning from their experience? Thinking about joining yourself? This is the perfect event to attend if so! You'll get a chance to mix, mingle and talk shop with the best & brightest in Utah's search and digital marketing community.

EVENT NOTICE: The daytime event has been postponed until further notice, with a future date to be announced.
NOTE:
SLCSEM.org will still host an evening event from 5-8pm on June 12th, "Advanced Local Search Tactics", featuring speakers David Mihm of GetListed & Bryan Phelps of SEO.com.
Registration will be opening shortly for the evening event.  *A limited number of Non-member tickets may be available for sale for the evening's SLCSEM event.

Continuing an exciting series of educational & networking evening events, SLCSEM.org will host 
special guest speaker Dennis Goedegebuure
, (
@thenextcorner), VP of Internet Marketing at GeekNet on April 18th for an evening dedicated to making better business decisions through data. Online marketers often have access to an enormous wealth of web analytics data, which gives us unique insight into the behavior of prospective and current customers - the problem is, many search marketers are simply too overwhelmed with large data sets to do anything with them. In the evening's keynote, along with local member speakers, we'll discuss turning analytics data into actionable marketing strategies and how to use information to solve common business problems.

SLCSEM.org's April 18th networking event & educational seminar topic will focus on how to leverage web analytics data from multiple sources to make smarter business decisions and craft actionable marketing strategies using search and social media, and demonstrate ways to measure the results accurately using a variety of reporting tools and metrics.

Special Guest Speaker: Dennis Goedegebuure! @TheNextCorner

For the February gathering of SLC|SEM we were pleased to have Danny Sullivan, Editor in Chief of
Search Engine Land present on the state of search marketing. This was the second SLCSEM.org event held at The Leonardo and the venue held up its standard as an excellent place to host a large group of online marketing professionals. The reception area provided a light and fun atmosphere for food, drinks, catching up with friends, and networking with new connections in search. (See over 100 photos from the networking & content session on the 
SLCSEM Facebook page.) The presentation began with a brief breakdown of the history of search. Danny Sullivan quickly went over how search has evolved from the days of keyword stuffing, to the search plus your world update earlier this year.

Search engine advertising can drive new customer traffic, increase sales revenue and deliver highly qualified leads when Google Adwords and Microsoft AdCenter campaigns are done well. The best thing about paid search advertising? It's effective, cost-efficient and resulting sales can be attributed directly to your efforts.

Join SLC|SEM for an evening dedicated to paid search marketing strategies presented by Marin Software!