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The Utah DMC Blog

November 13th: The Year In Search With Brett Tabke & Joe Laratro

2013 has been an eventful year in search marketing and 2014 is sure to present new challenges in SEO, PPC and social media marketing.

Topics: Events

SEO, SEM and Social Media Tips: SLC|SEM's September Event Recap

With Fall rapidly approaching and the end of the year drawing near, it seemed only appropriate that this month’s SLC|SEM theme was last minute SEO, SEM and social media tips to meet your end of year goals. I’m always impressed with the turnout for SLC|SEM’s monthly events and can plan on seeing plenty of new and familiar faces. It’s a great resource to have an association that supports Utah’s digital marketing community.  These events are a fantastic opportunity for networking and to hear presenters discuss the latest search marketing trends, tactics and actionable tips.
Kicking off this month’s event was
Brett Stevens, a PPC Team Lead at 180 Fusion. He discussed PPC Prep for the Holidays. Here are some highlights from his presentation:

Topics: Blog buzzstream digital marketing utah News online marketing sem seo seo tips slc meetups slc|sem social media social media optimization

4th Quarter Kickoff: Last Minute SEO, SEM & Social Media Tips To Meet EOY Goals

It's time for football season and the 4th quarter crunch. Sure, online retailers may get all the attention this time of year, and for good reason. It all comes down to these last 3 months of the year to make your sales goals.

Topics: Events

August 14th: SLC|SEM Search Tools Night - Get Your Geek On!

SLC|SEM brings two of Seattle's sharpest search marketers to Salt Lake for what's sure to be one of the hottest digital marketing events this summer. 

Topics: Events

July 17th Summer Social with SMCSLC!

SLC|SEM & SMCSLC (
Social Media Club SLC) team up for another fun, real-life social networking event! Join us for a casual summer BBQ & meeting up with the best and brightest in Utah's search and social media marketing industry.   Why attend? It's the perfect chance to meet with peers, enjoy fabulous food & a few fun activities, and it's an excellent networking opportunity to get career & job advice, meet your next star employee or find your dream marketing job in Utah.

Topics: Events

Google Comes to SLC|SEM June 19th @Adobe

What's new in the world of Google? Join SLCSEM.org as we welcome two Googlers to share the latest on hot new spaces and trends the search giant sees coming down the road from a holistic point of view & not just specific to paid search - we'll also take a look at how ads intersect with general (organic) search behavior on both mobile and desktop platforms. We'll explore the lastest trends in Adwords paid search advertising, discuss the controversial "Enhanced Campaigns" (scheduled to launch July 22) and look ahead to other opportunties the search advertising leader has on tap.

Topics: Events

Videos and Members Sample Post

Topics: Members Videos

Search Strategies For Startups & Small Businesses - May 15th Event

Keynote by Local & SMB marketing expert, Mike Ramsey

Topics: Events

April 17th Spring Fling: Tips For Growing A Sustainable Link Garden

First you plant the content seeds, then you tend to your link targets and reap the rewards of sustainable search results. Good quality links are built through creating valuable content that people naturally want to link to. Learn how to repurpose and repackage your content assets through PR, social and other tactics to cultivate valuable link partnerships that will lead to long lasting success in search.

Topics: Events News

March Analytics Madness! Workshop on Wednesday March 20th

Tracking & Attribution - Learn From the Pros

If you have ever asked one of these questions, this next event is for you:

  • How do other companies attribute and track their online marketing efforts?
  • What tools do others use?
  • How do they track offline sales from online channels?
  • What about tracking tools for small businesses?
  • How do you know what source attributed to a sale?
  • What reporting/tools can you implement yourself without a third party?
Topics: Events