The Utah DMC Blog

We did it! SLC|SEM pulled off our first all-day digital marketing conference. We had an awesome time connecting with Utah’s digital marketing community and we hope to make this an annual event. A huge thanks to everyone who made this possible—attendees, sponsors, SLC|SEM board members, and of course our outstanding speakers. One of our favorite parts of the day was seeing the variety of attendees. Some were SEOs, some were business owners, some were social media gurus, some were UX developers, but everyone was invested in digital marketing in one way or another. It was an important reminder that our industry thrives on these diversified skill sets. We all have something to bring to the table.

We had a great turnout at this month’s SLC|SEM event. It was great to see so many new faces and we’re excited to see the community growing. This month’s event was all about data. We heard from Luciano Pesci of the Utah Community Research Group and Emperitas, as well as Aaron Bird from Bizible. Both Luciano and Aaron gave everyone some great actionable insights into incorporating data into your business model. Here are some of the best highlights from the event.

Thanks to our generous sponsors, this month’s SLC|SEM event was free to members and non-members alike. We enjoyed the opportunity to meet new faces in the digital marketing community. This month’s event featured speakers from Conductor and Logitech and focused on the importance of product ideation. Here are some of the best takeaways from the event.

A CEO does not become a CEO simply because of their years of experience or career accomplishments. The best executives have developed a mindset that allows them to identify and act upon growth opportunities, all while focusing on people and relationships. This month, SLC|SEM members had an awesome opportunity to hear from top industry leaders. The event started with a presentation by Daniel Wahlen, an account executive for Google’s Performance Marketing division. Following his presentation, five top Utah executives shared their insights in a round table panel.