--- title: Welcome to the Utah DMC Blog | Bryan Phelps (3) description: Welcome to Utah DMC Blog. Salt Lake City digital marketing event recap posts, and more. (3) --- [![Utah DIgital Marketing Collective](https://www.utahdmc.org/hs-fs/hubfs/Utah%20DMC%20Logo.png?width=175&height=175&name=Utah%20DMC%20Logo.png "Utah DIgital Marketing Collective")](https://www.utahdmc.org/) - [Home](https://www.utahdmc.org) - [Events](https://www.utahdmc.org/#events) - [New Online Events](https://www.utahdmc.org/online-events) - [Code of Conduct](https://www.utahdmc.org/code-of-conduct) - [About Us](https://www.utahdmc.org/#about) - [Contact Us](https://www.utahdmc.org/contact-us) - Slack - Jobs Board - Sponsors - Membership - [Blog](https://www.utahdmc.org/blog) # The Utah DMC Blog ## Bryan Phelps ### Recent Posts by Bryan Phelps: ## [Making the Switch to Digital – Focused Marketing Approach with Bart Sharp \[DMC Recap\]](https://www.utahdmc.org/blog/bart-sharp-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:33:05 PM [![Making the Switch to Digital – Focused Marketing Approach with Bart Sharp \[DMC Recap\]](https://www.utahdmc.org/hubfs/Bart%20Sharp%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/bart-sharp-dmc) Bart Sharp is the senior vice president of marketing for the Utah Jazz. He oversees the media and promotions, creative services, digital services, customer analytics and research, and the youth program.   [Continue Reading](https://www.utahdmc.org/blog/bart-sharp-dmc) [0 Comments](https://www.utahdmc.org/blog/bart-sharp-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Search & the Customer Experience with Jim Yu \[DMC Recap\]](https://www.utahdmc.org/blog/jim-yu-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:05:45 PM [![Search & the Customer Experience with Jim Yu \[DMC Recap\]](https://www.utahdmc.org/hubfs/Jim%20Yu%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/jim-yu-dmc) Jim Yu is the founder and CEO of [BrightEdge](http://brightedge.com), a global content performance marketing company. Jim is widely recognized as the driving force behind enterprise content performance marketing technology, having built the largest and most-widely adopted platform. This award-winning SEO platform, powered by a sophisticated AI and machine learning engine, is in use by over 22,000 digital marketing professionals across 8,500 brands around the globe. [Continue Reading](https://www.utahdmc.org/blog/jim-yu-dmc) [0 Comments](https://www.utahdmc.org/blog/jim-yu-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [10 Conversion-Killing Copy Mistakes (And How to Fix Them) with Joel Klettke \[DMC Recap\]](https://www.utahdmc.org/blog/joel-klettke-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 5:03:28 PM [![10 Conversion-Killing Copy Mistakes (And How to Fix Them) with Joel Klettke \[DMC Recap\]](https://www.utahdmc.org/hubfs/Joel%20Klettke%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/joel-klettke-dmc) Joel Klettke is obsessed with content, and for good reason. He knows that your page content is either what keeps people engaged and active participants with your brand or what sends them away to search elsewhere. His steps on how to stop “killing” your copy will help you write more persuasive and meaningful content that will actually help your readers and convert them into customers. [Continue Reading](https://www.utahdmc.org/blog/joel-klettke-dmc) [0 Comments](https://www.utahdmc.org/blog/joel-klettke-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Featured Snippets: From Then to Now with Kellie Gibson \[DMC Recap\]](https://www.utahdmc.org/blog/kellie-gibson-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 4:52:37 PM [![Featured Snippets: From Then to Now with Kellie Gibson \[DMC Recap\]](https://www.utahdmc.org/hubfs/Kellie%20Gibson%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/kellie-gibson-dmc) Kellie Gibson is part of the research team at [STAT Search Analytics](http://getstat.com) and has been heavily involved in SERP research for the last three years. She shares her research through her writing and recently joined us for DMC 2018 to reveal her findings regarding featured snippets. [Continue Reading](https://www.utahdmc.org/blog/kellie-gibson-dmc) [0 Comments](https://www.utahdmc.org/blog/kellie-gibson-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [The Future of Content and How to Prepare for It with Sam Hirbod \[DMC Recap\]](https://www.utahdmc.org/blog/sam-hirbod-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 1:12:51 PM [![The Future of Content and How to Prepare for It with Sam Hirbod \[DMC Recap\]](https://www.utahdmc.org/hubfs/Sam%20Hirbod%20Utah%20DMC.jpg)](https://www.utahdmc.org/blog/sam-hirbod-dmc) Sam Hirbod is the Principal Inbound Agency Strategist at [Hubspot](http://hubspot.com/). He has worked with over a thousand organizations in both the public and private sectors, enabling growth by helping them build actionable goals based on data. A Swedish native, Sam has international experience, having worked jobs in Sweden, Ireland, and the U.S. In this presentation, he shares his perspective and experience on where content marketing is headed, and how to get ahead of the curve. [Continue Reading](https://www.utahdmc.org/blog/sam-hirbod-dmc) [0 Comments](https://www.utahdmc.org/blog/sam-hirbod-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [10 Facebook Messenger & Chatbot Marketing Hacks with Larry Kim](https://www.utahdmc.org/blog/larry-kim-dmc) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Oct 4, 2018 12:31:45 PM [![10 Facebook Messenger & Chatbot Marketing Hacks with Larry Kim](https://www.utahdmc.org/hubfs/Larry%20Kim.jpg)](https://www.utahdmc.org/blog/larry-kim-dmc) Larry Kim is currently the CEO of [Mobile Monkey](http://mobilemonkey.com) which is a Chatbot building platform for businesses to use and has one million users. In his earlier career, he started Wordstream in 2008 which was acquired by Gannet for $150 million earlier this year. [Continue Reading](https://www.utahdmc.org/blog/larry-kim-dmc) [0 Comments](https://www.utahdmc.org/blog/larry-kim-dmc#comments-listing) Topics: [DMC2018](https://www.utahdmc.org/blog/topic/dmc2018) - [Tweet](https://twitter.com/share) ## [Google Scripts & Intent-Based Remarketing Audiences - July 2018](https://www.utahdmc.org/blog/google-scripts-intent-based-remarketing) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Aug 2, 2018 11:37:54 AM [![Google Scripts & Intent-Based Remarketing Audiences - July 2018](https://www.utahdmc.org/hubfs/IMG_2500.jpg)](https://www.utahdmc.org/blog/google-scripts-intent-based-remarketing) ## **5 Powerful Google Scripts** Robert Brady, Founder of [Righteous Marketing](http://righteousmarketing.com/), was the first speaker of the evening. Robert shared with us 5 powerful scripts that solve 5 common problems, that any digital marketer could implement today. These scripts only require copy/paste into an account. [Continue Reading](https://www.utahdmc.org/blog/google-scripts-intent-based-remarketing) [0 Comments](https://www.utahdmc.org/blog/google-scripts-intent-based-remarketing#comments-listing) Topics: [Google](https://www.utahdmc.org/blog/topic/google) [AdWords](https://www.utahdmc.org/blog/topic/adwords) - [Tweet](https://twitter.com/share) ## [Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jul 18, 2018 3:32:42 PM [![Recap: Data Analytics & Facebook Remarketing - June 2018](https://www.utahdmc.org/hubfs/JUNE%202018%20EVENT%20-%2005.png)](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) ## **Beyond Vlookups: The Marketing Data Analytics Stack** Sam Fonoimonana, Chief Analytics Officer at [Stoke Analytics](http://www.thestokegroup.com/), spoke about data analytics and how it is important for marketers to take a close look at the data (using multiple data points) to tell the full story. In order to look at the data set Sam recommended marketers use pivot tables to collect and manage the data. In this presentation, Sam talked about how marketers need to set the data which allows them to get the foundation in place. To do that, Sam discussed the following steps to set up your performance pipeline - [Continue Reading](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing) [0 Comments](https://www.utahdmc.org/blog/data-analytics-facebook-remarketing#comments-listing) Topics: [data](https://www.utahdmc.org/blog/topic/data) [analytics](https://www.utahdmc.org/blog/topic/analytics) [facebook](https://www.utahdmc.org/blog/topic/facebook) - [Tweet](https://twitter.com/share) ## [Maximize Your Audiences & Programmatic Display Advertising - May 2018](https://www.utahdmc.org/blog/audiences-and-programmatic-display-advertising) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Jun 14, 2018 1:01:37 PM [![Maximize Your Audiences & Programmatic Display Advertising - May 2018](https://www.utahdmc.org/hubfs/MAY%202O18%20EVENT%20-%20UPDATED.png)](https://www.utahdmc.org/blog/audiences-and-programmatic-display-advertising) # The Ultimate Guide To Programmatic Display Advertising Our first speaker of the evening was Bryan Duffin.  Bryan Duffin is the Director of Paid Advertising for [Avalaunch Media](https://avalaunchmedia.com/), and is a passionate digital marketer with expertise in AdWords, Bing, Facebook, YouTube, LinkedIn, Amazon, various Programmatic tools, and more. [Continue Reading](https://www.utahdmc.org/blog/audiences-and-programmatic-display-advertising) [0 Comments](https://www.utahdmc.org/blog/audiences-and-programmatic-display-advertising#comments-listing) Topics: [paid search](https://www.utahdmc.org/blog/topic/paid-search) [advertising](https://www.utahdmc.org/blog/topic/advertising) [Programmatic Display Advertising](https://www.utahdmc.org/blog/topic/programmatic-display-advertising) [Display Advertising](https://www.utahdmc.org/blog/topic/display-advertising) - [Tweet](https://twitter.com/share) ## [Facebook Video Ads & Marketing Mix for High Growth - April 2018](https://www.utahdmc.org/blog/facebook-video-ads-marketing-mix-for-high-growth) by [Bryan Phelps](https://www.utahdmc.org/blog/author/bryan-phelps), on Apr 30, 2018 1:56:58 PM [![Facebook Video Ads & Marketing Mix for High Growth - April 2018](https://www.utahdmc.org/hubfs/social-suggested-images/SLC%7CSEM%20-%20April%202018.png)](https://www.utahdmc.org/blog/facebook-video-ads-marketing-mix-for-high-growth) # Establishing a Marketing Mix for High Growth Stages [Continue Reading](https://www.utahdmc.org/blog/facebook-video-ads-marketing-mix-for-high-growth) [0 Comments](https://www.utahdmc.org/blog/facebook-video-ads-marketing-mix-for-high-growth#comments-listing) Topics: [paid search](https://www.utahdmc.org/blog/topic/paid-search) [social media advertising](https://www.utahdmc.org/blog/topic/social-media-advertising) [video marketing](https://www.utahdmc.org/blog/topic/video-marketing) [paid social](https://www.utahdmc.org/blog/topic/paid-social) [advertising](https://www.utahdmc.org/blog/topic/advertising) - 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